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Brittany9611 Brittany9611
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9 years ago
Briefly describe Fazio's attitude-to-behavior process model
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Educator
9 years ago
First, a stimulus (event) activates an attitude. The attitude then influences our perception of the stimulus or event. The stimulus also activates our awareness of social norms about appropriate behavior in that particular situation. The attitude and social norms form our framing or definition of the event. This framing and defining then shapes our behavior related to the stimulus or event.
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