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Project Management: Achieving Competitive Advantage, 4th Edition
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The Organizational Context
Chapter 2
Copyright ©2016 Education, Inc.
Chapter 2
Learning Objectives
After completing this chapter, you should be able to:
Understand how effective project management contributes to achieving strategic objectives.
Recognize three components of the corporate strategy model: formulation, implementation, and evaluation.
See the importance of identifying critical project stakeholders and managing them within the context of project development.
Recognize the strengths and weaknesses of three basic forms of organizational structure and their implications for managing projects.
Copyright ©2016 Education, Inc.
2-*
Chapter 2
Learning Objectives
After completing this chapter, you should be able to:
Understand how companies can change their structure into a “heavyweight project organization” structure to facilitate effective project management practices.
Identify the characteristics of three forms of project management office (PMO).
Understand key concepts of corporate culture and how cultures are formed.
Recognize the positive effects of a supportive organizational culture on project management practices versus those of a culture that works against project management.
Copyright ©2016 Education, Inc.
2-*
PMBOK Core Concepts
Project Management Body of Knowledge (PMBoK) covered in this chapter includes:
Project Procurement Management (PMBoK 12)
Identify Stakeholders (PMBoK 13.1)
Plan Stakeholder Management (PMBoK 13.2)
Manage Stakeholder Engagement (PMBoK 13.3)
Organizational Influences on Project Management (PMBoK 2.1)
Organizational Structures (PMBoK 2.1.3)
Organizational Cultures and Styles (PMBoK 2.1.1)
Enterprise Environmental Factors (PMBoK 2.1.5)
2-*
Copyright ©2016 Education, Inc.
Projects and Organizational Strategy
Strategic management – the science of formulating, implementing and evaluating cross-functional decisions that enable an organization to achieve its objectives.
Consists of:
Developing vision and mission statements
Formulating, implementing, and evaluating
Making cross-functional decisions
Achieving objectives
2-5
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Projects Reflect Strategy
(Table 2.1)
2-6
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TOWS matrix
(Figure 2.2)
2-7
Stakeholder management
Stakeholder Analysis is a useful tool for demonstrating some of the seemingly irresolvable conflicts that occur through the planned creation and introduction of new projects.
Copyright ©2016 Education, Inc.
Project Stakeholders are defined as all individuals or groups
who have an active stake in the project and can potentially impact, either positively or negatively, its development.
2-8
Identifying project stakeholders
Internal Stakeholders
Top management
Accountant
Other functional managers
Project team members
External Stakeholders
Clients
Competitors
Suppliers
Environmental, political, consumer, and other intervener groups
2-9
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Project stakeholder relationships
(Figure 2.3)
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Managing stakeholders
Assess the environment.
Identify the goals of the principal actors.
Assess your own capabilities.
Define the problem.
Develop solutions.
Test and refine the solutions.
2-11
Copyright ©2016 Education, Inc.
Organizational Structure
Consists of three key elements:
Designates formal reporting relationships
number of levels in the hierarchy
span of control
Identifies groupings of:
individuals into departments
departments into the total organization
Design of systems to ensure
effective communication
coordination
integration across departments
2-12
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Forms of Organization Structure
Functional organizations – group people performing similar activities into departments
Project organizations – group people into project teams on temporary assignments
Matrix organizations – create a dual hierarchy in which functions and projects have equal prominence
2-13
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Functional Organizational Structure
(Figure 2.4)
2-14
Functional Structures
(table 2.2)
Strengths for
Project Management
Weaknesses for
Project Management
Projects developed within basic functional structure require no disruption or change to firm’s design.
Enables development of in-depth knowledge and intellectual capital.
Allows for standard career paths.
Functional siloing makes it difficult to achieve cross-functional cooperation.
Lack of customer focus.
Longer time to complete projects.
Varying interest or commitment.
2-15
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Project Organizational Structure example
(figure 2.6)
2-16
Project Structures
(table 2.3)
Strengths for
Project Management
Weaknesses for
Project Management
Project manager sole authority
Improved communication
Effective decision-making
Creation of project management experts
Rapid response to market opportunities
Expensive to set up and maintain teams
Chance of loyalty to the project rather than the firm
Difficult to maintain a pooled supply of intellectual capital
Team member concern about future once project ends
Copyright ©2016 Education, Inc.
2-17
Matrix Organizational Structure
(figure 2.7)
2-18
Matrix Structures
(table 2.4)
Strengths for
Project Management
Weaknesses for
Project Management
Suited to dynamic environments
Equal emphasis on project management and functional efficiency
Promotes coordination across functional units
Maximizes scarce resources
Dual hierarchies mean two bosses
Negotiation required in order to share resources
Workers caught between competing project & functional demands
2-19
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Heavyweight Project Organizations
Organizations can sometimes gain tremendous benefit from creating a fully-dedicated project organization.
Lockheed Corporation’s “Skunkworks”
Project manager authority expanded
Functional alignment abandoned in favor of market opportunism
Focus on external customer
2-20
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MANAGER’S PERCEPTIONS OF EFFECTIVENESS OF VARIOUS STRUCTURES ON PROJECT SUCCESS
(FIGURE 2.8)
2-21
Project Management Offices
Centralized units that oversee or improve the management of projects
Resource centers for:
Technical details
Expertise
Repository
Center for excellence
2-22
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Alternative Levels of Project Offices
(figure 2.9)
2-23
Forms of PMOs
Weather station – monitoring and tracking
Control tower – project management is a skill to be protected and supported
Resource pool – maintain and provide a cadre of skilled project professionals
2-24
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PMO Control Tower
Performs four functions:
Establishes standards for managing projects
Consults on how to follow these standards
Enforces the standards
Improves the standards
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2-25
Organizational Culture
Unwritten
Rules of behavior
Held by some subset of the organization
Taught to all new members
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2-26
Key Factors That Affect Culture Development
Technology
Environment
Geographical location
Reward systems
Rules and procedures
Key organizational members
Critical incidents
Copyright ©2016 Education, Inc.
2-27
Organizational culture
Departmental interaction
Employee commitment to goals
Project planning
Performance evaluation
Copyright ©2016 Education, Inc.
2-28
Summary
Understand how effective project management contributes to achieving strategic objectives.
Recognize three components of the corporate strategy model: formulation, implementation, and evaluation.
See the importance of identifying critical project stakeholders and managing them within the context of project development.
Recognize the strengths and weaknesses of three basic forms of organizational structure and their implications for managing projects.
Copyright ©2016 Education, Inc.
2-29
Summary
Understand how companies can change their structure into a “heavyweight project organization” structure to facilitate effective project management practices.
Identify the characteristics of three forms of project management office (PMO).
Understand key concepts of corporate culture and how cultures are formed.
Recognize the positive effects of a supportive organizational culture on project management practices versus those of a culture that works against project management.
2-30
2-*
Copyright ©2016 Education, Inc.
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