Chapter 9 - Impact -- A Guide to Business Communication, Ninth Edition, 9E (Northey, Seijts).doc

1 Chapter 9 Quiz 1. What platform is most popular with people born between 1960 and 1980? a. Facebook b. LinkedIn c. Twitter d. Instagram Answer: b 2. As a communicator, what do you need to familiarize yourself with in order to create a successful social strategy? Answer: how each network runs, the kind of audiences you can reach, and how your business can best use the most widely used platforms 3. How can you develop relationships with your followers on Twitter? Answer: by retweeting and sharing content with other users 4. Instagram can be used to share your ______________ with other users. Answer: creative abilities 5. What are two questions you should ask yourself when publishing content on LinkedIn? Answer: Who are you hoping to target? Will your reader access your post on a mobile device or a laptop? If your topic is not sensational, how can you draw potential readers in? 6. How can you help your published LinkedIn post have the most appeal? Answer: use lists and headings, replace statistics with graphs, keep language simple 7. True or false: Many companies will investigate a candidate’s social media presence. Answer: True 8. Name the steps a student should take when creating a LinkedIn profile. Answer: create a strong headline, upload a professional photo, customize your public profile url, sell your skills, write a professional summary, show off education and volunteering, collect and give recommendations 9. What does Pinterest rely on in order to reach its audience? a. Visual stimulation b. Text c. Graphs d. Music Answer: a 10. Why do companies that utilize Tumblr allow users to upload their own content? Answer: allows users to engage with them and market on the company’s behalf in a controlled environment 11. From a user’s perspective, creating a Tumblr account can be a time-consuming but rewarding endeavour if you’re trying to sell your ___________. Answer: personal brand 12. What is the origin of the blog? Answer: the message board 13. What is the main objective of a blog? Answer: to be authentic and create a place where readers can get to know you 14. When you first start a blog, what is an important question to ask yourself? Answer: why are you writing in the first place 15. Vlogs encourage comments and feedback, leading to ___________. Answer: networking and sharing links 16. What is the most widely used social network platform in Canada? Answer: Facebook 17. What social network platform should a company use to sell a lifestyle? a. Twitter b. Facebook c. Pinterest d. LinkedIn Answer: c 18. Compare and contrast when it is most appropriate for a business to use Facebook, Twitter, Instagram, and Pinterest. Answers will vary. 19. What is the primary goal of a business profile on Twitter? a. Professional collaboration b. Social networking c. Gaining attention d. All of the above Answer: d 20. Which of the following is not an advantage of social media for businesses? a. It is easy and convenient. b. It lowers costs. c. It is private. d. It helps connect businesses with existing and potential customers. Answer: c 21. How has social media changed the way companies communicate with their stakeholders today? Answers will vary. 22. What are the dangers of using social media as a tool for personal branding? Answers will vary. 23. Why is social media important to businesses today? Answers will vary.