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SlideshowReport

A Matter of Wording

Description
The decisions we make can depend on how the alternatives are framed. When asked to choose between the two programs in Problem 1, which are described in terms of lives saved, most people choose the first one. When asked to choose between the programs in Problem 2, which are described in terms of lives lost, most people choose the second one. Yet the alternatives in the two problems are actually identical in terms of probability.
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