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100. What is the primary difference between an innovator and an early adopter? a. Innovators are mor
100. What is the primary difference between an innovator and an early adopter? a. Innovators are more risk adverse than are early adopters. b. Early adopters are much the same as innovators except they (as a group) have higher average
98. A ________ innovation is a new product that creates major changes in the way we live. a. continu
98. A ________ innovation is a new product that creates major changes in the way we live. a. continuous b. discontinuous c. globally continuous d. dynamically continuous
97. Promoters attempt to have their products shown prominently in full-length films. This type of pr
97. Promoters attempt to have their products shown prominently in full-length films. This type of promotion is referred to as ________. a. desacralization b. product placement c. objectification d. advertainment
95. Members of which of the following age cohorts are part of today’s gray market? a. Generation X ...
95. Members of which of the following age cohorts are part of today’s gray market? a. Generation X b. The War Baby Generation c. Generation Z d. Generation Y
94. Shannon Reeves and Tish Phillips remember their days of student protest in the 1960s. Shannon re
94. Shannon Reeves and Tish Phillips remember their days of student protest in the 1960s. Shannon remembers seeing Jimi Hendrix at Woodstock and Tish remembers burning her bra in front of the central administration building at Yale. These m
92. The lack of marketing information about religion is due to ________. a. religion being somewhat
92. The lack of marketing information about religion is due to ________. a. religion being somewhat of a taboo subject among researchers b. traditional bigotry toward religion c. the small number of people who are influenced in the mar
91. Which of the following distinguishes Asian Americans from other subcultures in the United States
91. Which of the following distinguishes Asian Americans from other subcultures in the United States? a. Asian Americans have the distinction of having a common language that acts as a unifying cultural agent. b. Asian American ho
90. According to the class structure outlined in the text, most business managers and university pro
90. According to the class structure outlined in the text, most business managers and university professors would be in the ________ class. a. working b. upper-upper c. upper-middle d. middle
89. Psychologists use the term homogamy to describe “assortative mating.” Which of the following ...
89. Psychologists use the term homogamy to describe “assortative mating.” Which of the following phrases is the best illustration of homogamy? a. Opposites attract. b. Leave no stone unturned. c. To the victor go the spoils.
88. Which of the following is NOT a reason cited by your text that marketers have failed to use soci
88. Which of the following is NOT a reason cited by your text that marketers have failed to use social class information as effectively as they could? a. They have ignored the impact of technology on social class. b. They have ignored
87. When people are differentiated in terms of their aesthetic and intellectual preferences, a _____
87. When people are differentiated in terms of their aesthetic and intellectual preferences, a ________ concept is being applied. a. taste culture b. social cluster c. consumption constellation d. cultural code designation
86. Social class is a strong predictor of purchases that have symbolic aspects, but low to moderate
86. Social class is a strong predictor of purchases that have symbolic aspects, but low to moderate prices. Which of the following is the best example of a product with those characteristics? a. cars b. liquor c. homes d
85. Jeremy liked to gamble. He and his friends would travel several times a month to a local casino.
85. Jeremy liked to gamble. He and his friends would travel several times a month to a local casino. If Jeremy could not find someone to travel with, he would go by himself. He noticed after a few months that he wagered more when he was wit
84. Product information that is transmitted by individuals to individuals is called ________. a. pro
84. Product information that is transmitted by individuals to individuals is called ________. a. product shuffle b. independent analysis c. word-of-mouth d. reactance formation
83. Recent research on opinion leadership has called into question the traditional view that there i
83. Recent research on opinion leadership has called into question the traditional view that there is such a thing as a ________ opinion leader. a. polymorphic b. monomorphic c. heterophilous d. generalized
82. The pressure to conform that escalates as more and more group members “cave in” is called ...
82. The pressure to conform that escalates as more and more group members “cave in” is called the ________ effect. a. polarization b. homophily c. loafing d. bandwagon
81. Which of the following is an example of a new kind of avoidance group that has grown in populari
81. Which of the following is an example of a new kind of avoidance group that has grown in popularity through the Web? a. virtual worlds b. antibrand communities c. consumer tribes d. virtual communities of consumption
80. Dale and Patty Johnson have been married for fifteen years. Dale works in a meat packing plant a
80. Dale and Patty Johnson have been married for fifteen years. Dale works in a meat packing plant and Patty works part time as a clerk in a fast-food restaurant. Who is most likely to be the family financial officer? a. Patty b.
79. Julie wants to go back to school. It will cost a lot of money and affect Jeff, her husband. They
79. Julie wants to go back to school. It will cost a lot of money and affect Jeff, her husband. They sit down together and work out a plan that will allow Julie to finish her degree. This is an example of a(n) ________ decision. a. fam
78. ________ spend less than average on most products and services because their households are smal
78. ________ spend less than average on most products and services because their households are small and their incomes are low. a. Thirty-somethings b. Seniors c. Twenty-somethings d. DINKS
77. If a couple is responsible for raising two children and must also care in some way for their agi
77. If a couple is responsible for raising two children and must also care in some way for their aging parents, the couple is a member of the ________ generation. a. boomerang b. sandwich c. laggard d. backward boomer
76. ________ buyers are people who purchase goods and services on behalf of companies for use in the
76. ________ buyers are people who purchase goods and services on behalf of companies for use in the process of manufacturing, distribution, or resale. a. Individual b. Global c. Consumer d. Organizational
75. Mary Jo has been on a roll. She made straight “A’s” in school, was elected to the Student ...
75. Mary Jo has been on a roll. She made straight “A’s” in school, was elected to the Student Senate, found a new boyfriend, and discovered that she will be getting a new car in about two weeks. Based on information found in the text, these
74. Julie Morgan loves to go into Springer’s Old Country Gifts. It always smells like a field of ...
74. Julie Morgan loves to go into Springer’s Old Country Gifts. It always smells like a field of spring flowers. The lighting gives all the products a warm glow, and the mood music is just perfect for casual browsing. After her visit to the
73. The steps that consumers practice to gradually distance themselves from things they treasure so
73. The steps that consumers practice to gradually distance themselves from things they treasure so that they can sell, recycle, or dispose of them are called ________. a. tangential cycles b. lateral cycles c. divestment rituals
72. One of the most important in-store factors is the salesperson. This influence can be understood
72. One of the most important in-store factors is the salesperson. This influence can be understood in terms of ________ , which stresses that each participant gives something to the other and hopes to receive something in return. a. s
71. In-store shopping has become extremely important in today’s highly competitive retail ...
71. In-store shopping has become extremely important in today’s highly competitive retail environment. It has been estimated that about ________ of supermarket purchases are decided in the aisles as consumers shop. a. one-quarter
1. In an online ________, members share opinions and recommendations about products. a. consumption
1. In an online ________, members share opinions and recommendations about products. a. consumption community b. culture jam c. marketing database d. market segment
2. Wal-Mart tracks the habits of the 100 million customers who visit its stores each week and respon
2. Wal-Mart tracks the habits of the 100 million customers who visit its stores each week and responds with products and services directed toward those customers’ needs based on the information collected. This is an example of ________ mark
3. The sociological perspective of ________ takes the view that much of consumer behavior resembles
3. The sociological perspective of ________ takes the view that much of consumer behavior resembles actions in a play. a. role theory b. psychographics c. interpretivism d. pastiche
5. The National Advertising Division of the Council of Better Business Bureaus is an example of a(n)
5. The National Advertising Division of the Council of Better Business Bureaus is an example of a(n) ________. a. culture jammer b. social marketer c. federal agency d. industry watchdog
6. Which of the following is NOT included in the “Declaration of Consumer Rights”? a. the right ...
6. Which of the following is NOT included in the “Declaration of Consumer Rights”? a. the right to safety b. the right to be guaranteed c. the right to be informed d. the right to choice
7. The belief that meaning is not fixed but is instead constructed by each individual is part of the
7. The belief that meaning is not fixed but is instead constructed by each individual is part of the ________ paradigm. a. positivist b. consumerist c. pragmatic d. interpretivist
8. An advertisement for a national shampoo shows a plain woman using the product, then transforming
8. An advertisement for a national shampoo shows a plain woman using the product, then transforming to a gorgeous woman with a new hairstyle, dressed in elegant clothes, waiting for the “man of her dreams” to appear on her doorstep. This ad
9. Morris Davis believes that advertising and marketing have too much impact on a consumer’s daily ...
9. Morris Davis believes that advertising and marketing have too much impact on a consumer’s daily life. To fight this problem, Mr. Davis recently launched a Web site called “Junk It!” His Web site invites disgruntled consumers to communicate with hi
