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Home Q & A Board Other Fields Homework Help Business Management (Moderators: żεχเ๏ภ, Martine)
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Last post
A retailer seeks store loyalty, as well as greater channel control. Which branding philosophy should ...
A retailer seeks store loyalty, as well as greater channel control. Which branding philosophy should ...
A retailer seeks store loyalty, as well as greater channel control. Which branding philosophy should the retailer use?
A) mixed branding
B) private branding
C) manufacturer branding
D) generic branding
adthz   11   1 Reply
An hour ago
A major difference between the sale of complementary goods/services versus the sale of substitute ...
A major difference between the sale of complementary goods/services versus the sale of substitute ...
A major difference between the sale of complementary goods/services versus the sale of substitute goods is that the sale of substitute goods may ________.
A) give a retailer a one-stop shopping environment
B) have little impact on total ret
sundar83   7   1 Reply
An hour ago
Cross-merchandising is most effectively used in the sale of ________.A) complementary goodsB) ...
Cross-merchandising is most effectively used in the sale of ________.A) complementary goodsB) ...
Cross-merchandising is most effectively used in the sale of ________.
A) complementary goods
B) generic brands
C) substitute goods
D) private brands
adthz   6   1 Reply
An hour ago
The selling of both major appliances and extended warranties for them by an appliance dealer ...
The selling of both major appliances and extended warranties for them by an appliance dealer ...
The selling of both major appliances and extended warranties for them by an appliance dealer illustrates ________.
A) selling complementary goods
B) trading up
C) scrambled merchandising
D) selling substitute goods
sundar83   3   1 Reply
An hour ago
A traditional pharmacy that adds a line of school supplies during August and September illustrates ...
A traditional pharmacy that adds a line of school supplies during August and September illustrates ...
A traditional pharmacy that adds a line of school supplies during August and September illustrates which merchandising strategy?
A) trading up
B) scrambled merchandising
C) handling substitute products
D) selling complementary goo
sundar83   7   1 Reply
An hour ago
Which retail assortment strategy is used by a specialty store?A) narrow and deepB) wide and ...
Which retail assortment strategy is used by a specialty store?A) narrow and deepB) wide and ...
Which retail assortment strategy is used by a specialty store?
A) narrow and deep
B) wide and shallow
C) narrow and shallow
D) wide and deep
adthz   7   1 Reply
An hour ago
Which retail assortment strategy is used by a traditional department store?A) wide and shallowB) ...
Which retail assortment strategy is used by a traditional department store?A) wide and shallowB) ...
Which retail assortment strategy is used by a traditional department store?
A) wide and shallow
B) narrow and deep
C) narrow and shallow
D) wide and deep
adthz   5   1 Reply
An hour ago
Which retail assortment strategy is utilized by a convenience store?A) narrow and shallowB) wide and ...
Which retail assortment strategy is utilized by a convenience store?A) narrow and shallowB) wide and ...
Which retail assortment strategy is utilized by a convenience store?
A) narrow and shallow
B) wide and shallow
C) wide and deep
D) narrow and deep
adthz   3   1 Reply
An hour ago
One-stop shopping, no disappointment of customers, and appeal to a broad market are the advantages ...
One-stop shopping, no disappointment of customers, and appeal to a broad market are the advantages ...
One-stop shopping, no disappointment of customers, and appeal to a broad market are the advantages to which retail assortment strategy?
A) wide and deep
B) narrow and shallow
C) wide and shallow
D) narrow and deep
sundar83   3   1 Reply
An hour ago
The basic difference between a vertical and horizontal fashion trend is based on fashion acceptance ...
The basic difference between a vertical and horizontal fashion trend is based on fashion acceptance ...
The basic difference between a vertical and horizontal fashion trend is based on fashion acceptance ________.
A) versus product deletion
B) for fads versus fashion items
C) between social classes versus within a social class
D) of
sundar83   3   1 Reply
An hour ago
The major difference between vertical and horizontal fashion trends is based on ________.A) the ...
The major difference between vertical and horizontal fashion trends is based on ________.A) the ...
The major difference between vertical and horizontal fashion trends is based on ________.
A) the initial group which accepts the trend and whether the product changes form
B) whether the product changes form
C) the initial group which
adthz   3   1 Reply
An hour ago
Retail price competition is generally greatest in which stage of the traditional product life ...
Retail price competition is generally greatest in which stage of the traditional product life ...
Retail price competition is generally greatest in which stage of the traditional product life cycle?
A) growth
B) competition
C) introduction
D) maturity
adthz   3   1 Reply
An hour ago
Generally, most products are in which traditional product life-cycle stage?A) growthB) competitionC) ...
Generally, most products are in which traditional product life-cycle stage?A) growthB) competitionC) ...
Generally, most products are in which traditional product life-cycle stage?
A) growth
B) competition
C) maturity
D) introduction
adthz   3   1 Reply
An hour ago
Key-item merchandising is budgeted using a ________.A) basic stock listB) model stock planC) ...
Key-item merchandising is budgeted using a ________.A) basic stock listB) model stock planC) ...
Key-item merchandising is budgeted using a ________.
A) basic stock list
B) model stock plan
C) merchandise assortment plan
D) never-out list
sundar83   3   1 Reply
An hour ago
Which inventory planning tool can be used for staple, fashion, or fad merchandise?A) model stock ...
Which inventory planning tool can be used for staple, fashion, or fad merchandise?A) model stock ...
Which inventory planning tool can be used for staple, fashion, or fad merchandise?
A) model stock plan
B) basic stock list
C) never-out list
D) want slip
sundar83   4   1 Reply
An hour ago
The major difference between the descriptions of goods in a basic stock list and in a model stock ...
The major difference between the descriptions of goods in a basic stock list and in a model stock ...
The major difference between the descriptions of goods in a basic stock list and in a model stock plan is the ________.
A) amount of goods purchased
B) size distribution
C) seasonality inherent in a basic stock list
D) extent to w
adthz   5   1 Reply
An hour ago
Sheets, towels, and bedding for a department store are most accurately characterized as ________ ...
Sheets, towels, and bedding for a department store are most accurately characterized as ________ ...
Sheets, towels, and bedding for a department store are most accurately characterized as ________ merchandise.
A) fad
B) fashion
C) staple
D) seasonal
sundar83   5   1 Reply
An hour ago
Which merchandising personnel position in a retail chain oversees the execution of merchandise ...
Which merchandising personnel position in a retail chain oversees the execution of merchandise ...
Which merchandising personnel position in a retail chain oversees the execution of merchandise selection and procurement for a particular segment of business?
A) divisional merchandise manager
B) associate buyer
C) store manager
D
sundar83   3   1 Reply
An hour ago
Personnel in a retail chain are specialists overseeing either buying or selling. This firm has a ...
Personnel in a retail chain are specialists overseeing either buying or selling. This firm has a ...
Personnel in a retail chain are specialists overseeing either buying or selling. This firm has a ________ philosophy.
A) merchandising
B) decentralized
C) buying
D) centralized
sundar83   3   1 Reply
An hour ago
Small retailers can obtain volume discounts and buying power similar to chain organizations through ...
Small retailers can obtain volume discounts and buying power similar to chain organizations through ...
Small retailers can obtain volume discounts and buying power similar to chain organizations through ________.
A) an inside buying organization
B) cooperative buying
C) resident buying offices
D) a centralized buying organization
adthz   3   1 Reply
An hour ago
A U.S.-based apparel retailer can best keep in touch with developments in the leather accessories ...
A U.S.-based apparel retailer can best keep in touch with developments in the leather accessories ...
A U.S.-based apparel retailer can best keep in touch with developments in the leather accessories market based in Florence, Italy, through a(n) ________.
A) inside buying organization
B) centralized buying organization
C) informal buyi
sundar83   3   1 Reply
An hour ago
An example of a modified centralized/decentralized buying organization is when ________.A) buying ...
An example of a modified centralized/decentralized buying organization is when ________.A) buying ...
An example of a modified centralized/decentralized buying organization is when ________.
A) buying and selling have separate organizations
B) local store managers can vary some of their orders
C) some orders are store-originated while
adthz   3   1 Reply
An hour ago
A chain retailer can maximize its buying power advantages through use of a(n) ________.A) informal ...
A chain retailer can maximize its buying power advantages through use of a(n) ________.A) informal ...
A chain retailer can maximize its buying power advantages through use of a(n) ________.
A) informal buying organization
B) decentralized buying organization
C) centralized buying organization
D) resident buying office
sundar83   3   1 Reply
An hour ago
Regional buying preferences are best served through which buying organization?A) decentralized ...
Regional buying preferences are best served through which buying organization?A) decentralized ...
Regional buying preferences are best served through which buying organization?
A) decentralized buying organization
B) centralized buying organization
C) informal buying organization
D) formal buying organization
adthz   3   1 Reply
An hour ago
Centralized buying organizations, outside buying organizations, and cooperative buying are examples ...
Centralized buying organizations, outside buying organizations, and cooperative buying are examples ...
Centralized buying organizations, outside buying organizations, and cooperative buying are examples of ________.
A) diversified retailer-based buying organizations
B) retail chain-based buying organizations
C) merchandising organizatio
adthz   3   1 Reply
An hour ago
A major retailer desires to use full-time specialized merchandisers. The most appropriate buying ...
A major retailer desires to use full-time specialized merchandisers. The most appropriate buying ...
A major retailer desires to use full-time specialized merchandisers. The most appropriate buying organization is a(n) ________ buying organization.
A) informal
B) decentralized
C) formal
D) inside
adthz   3   1 Reply
An hour ago
Micromerchandising is most likely to be implemented through a(n) ________ buying organization.A) ...
Micromerchandising is most likely to be implemented through a(n) ________ buying organization.A) ...
Micromerchandising is most likely to be implemented through a(n) ________ buying organization.
A) inside
B) decentralized
C) formal
D) informal
sundar83   3   1 Reply
An hour ago
A retailer requires a merchandise management organization in which sales personnel are closely ...
A retailer requires a merchandise management organization in which sales personnel are closely ...
A retailer requires a merchandise management organization in which sales personnel are closely supervised. An appropriate organization focuses on ________.
A) merchandising
B) a decentralized buying organization
C) a centralized buying
adthz   3   1 Reply
An hour ago
Which of the following productivity measures would not be part of category management?A) sales per ...
Which of the following productivity measures would not be part of category management?A) sales per ...
Which of the following productivity measures would not be part of category management?
A) sales per capita
B) direct product profitability
C) sales per linear foot of shelf space
D) return on inventory investment
adthz   3   1 Reply
An hour ago
Which productivity enhancement technique focuses on strategic business units?A) category ...
Which productivity enhancement technique focuses on strategic business units?A) category ...
Which productivity enhancement technique focuses on strategic business units?
A) category management
B) just-in-time inventory management
C) electronic data interchange
D) management by objectives
adthz   3   1 Reply
An hour ago
The battle of the brands refers to the ________.A) competition that occurs among manufacturer, ...
The battle of the brands refers to the ________.A) competition that occurs among manufacturer, ...
The battle of the brands refers to the ________.
A) competition that occurs among manufacturer, private, and generic brands
B) price competition between domestic and foreign goods
C) increased competition within a brand due to product
adthz   5   1 Reply
An hour ago
Unbranded, no-frills goods are classified as ________.A) private brandsB) scrambled merchandisingC) ...
Unbranded, no-frills goods are classified as ________.A) private brandsB) scrambled merchandisingC) ...
Unbranded, no-frills goods are classified as ________.
A) private brands
B) scrambled merchandising
C) generics
D) manufacturer brands
adthz   5   1 Reply
An hour ago
A major advantage to a retailer's use of private (dealer) brands is ________.A) less retailer ...
A major advantage to a retailer's use of private (dealer) brands is ________.A) less retailer ...
A major advantage to a retailer's use of private (dealer) brands is ________.
A) less retailer investment
B) support by manufacturer advertising
C) the generation of store loyalty
D) the extent to which they are pre-sold to c
adthz   3   1 Reply
An hour ago
In general, as a retailer moves toward a wide and deep strategy, ________.A) merchandise turnover ...
In general, as a retailer moves toward a wide and deep strategy, ________.A) merchandise turnover ...
In general, as a retailer moves toward a wide and deep strategy, ________.
A) merchandise turnover decreases
B) customer disappointment with selection increases
C) one-stop shopping appeals are lost
D) a specialist image is receiv
adthz   3   1 Reply
An hour ago
A common difficulty in the handling of many substitute goods or services is that ________.A) ...
A common difficulty in the handling of many substitute goods or services is that ________.A) ...
A common difficulty in the handling of many substitute goods or services is that ________.
A) one-stop shopping may not be promoted
B) overall sales may not increase
C) inventory turnover may increase
D) scrambled merchandising is
adthz   3   1 Reply
An hour ago
Which retail assortment strategy is characterized by one-stop shopping appeals, an emphasis on ...
Which retail assortment strategy is characterized by one-stop shopping appeals, an emphasis on ...
Which retail assortment strategy is characterized by one-stop shopping appeals, an emphasis on convenience customers, and a limited variety?
A) narrow and deep
B) wide and shallow
C) narrow and shallow
D) wide and deep
sundar83   3   1 Reply
An hour ago
Which retail assortment strategy is characterized by one-stop shopping appeals, a broad market ...
Which retail assortment strategy is characterized by one-stop shopping appeals, a broad market ...
Which retail assortment strategy is characterized by one-stop shopping appeals, a broad market appeal, and a high inventory investment?
A) narrow and deep
B) wide and deep
C) wide and shallow
D) narrow and shallow
sundar83   3   1 Reply
2 hours ago
A vertical fashion trend assumes that ________.A) New York is the fashion capital of the worldB) ...
A vertical fashion trend assumes that ________.A) New York is the fashion capital of the worldB) ...
A vertical fashion trend assumes that ________.
A) New York is the fashion capital of the world
B) merchandise must be sold across the social class spectrum
C) a fashion is passed from the upscale customers to the mass market
D) i
sundar83   3   1 Reply
2 hours ago
A vertical fashion trend occurs when a fashion is ________.A) passed from the lower to the upper ...
A vertical fashion trend occurs when a fashion is ________.A) passed from the lower to the upper ...
A vertical fashion trend occurs when a fashion is ________.
A) passed from the lower to the upper social classes
B) accepted by one market segment only
C) accepted by an upscale market segment, but undergoes basic changes before it is
adthz   3   1 Reply
2 hours ago
In which product life-cycle stage do product sales reach their maximum?A) maturityB) declineC) ...
In which product life-cycle stage do product sales reach their maximum?A) maturityB) declineC) ...
In which product life-cycle stage do product sales reach their maximum?
A) maturity
B) decline
C) introduction
D) growth
sundar83   3   1 Reply
2 hours ago
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Home Q & A Board Other Fields Homework Help Business Management (Moderators: żεχเ๏ภ, Martine)