Satioz

Consumers are always aware of their decisions and can rationalize their consumption behaviors.A) ...

Consumers are always aware of their decisions and can rationalize their consumption behaviors.A) ...

Consumers are always aware of their decisions and can rationalize their consumption behaviors.
A) True
B) False

elpkiosk   40   2 Replies

elpkiosk

In the PRICE SURVEY MINI CASE, question #3 measures response on a ________.A) bipolar preference ...

In the PRICE SURVEY MINI CASE, question #3 measures response on a ________.A) bipolar preference ...

In the PRICE SURVEY MINI CASE, question #3 measures response on a ________.
A) bipolar preference scale
B) rank-order scale
C) semantic differential scale
D) behavior intention scale
E) Likert scale

elpkiosk   22   2 Replies

elpkiosk

In the PEN MINI CASE, the study described is best characterized as a(n) ________.A) quantitative ...

In the PEN MINI CASE, the study described is best characterized as a(n) ________.A) quantitative ...

In the PEN MINI CASE, the study described is best characterized as a(n) ________.
A) quantitative study
B) exploratory study
C) qualitative study
D) secondary study
E) consumer panel

elpkiosk   16   2 Replies

Medium

elpkiosk

In a ________, every member of the population has a known and equal chance of being selected.A) ...

In a ________, every member of the population has a known and equal chance of being selected.A) ...

In a ________, every member of the population has a known and equal chance of being selected.
A) judgment sample
B) systematic random sample
C) cluster sample
D) simple random sample
E) convenience sample

elpkiosk   22   2 Replies

elpkiosk

Professional observers who pose as customers in order to evaluate the quality of a company's ...

Professional observers who pose as customers in order to evaluate the quality of a company's ...

Professional observers who pose as customers in order to evaluate the quality of a company's service are known as ________.
A) verification officers
B) undercover agents
C) mystery shoppers
D) drive-by shoppers
E) acting

elpkiosk   17   2 Replies

elpkiosk

The ________ is the most popular form of attitude scale because it is easy for researchers to ...

The ________ is the most popular form of attitude scale because it is easy for researchers to ...

The ________ is the most popular form of attitude scale because it is easy for researchers to prepare and to interpret, and simple for consumers to answer.
A) Likert scale
B) behavior intention scale
C) rank-order scale
D) semanti

elpkiosk   17   2 Replies

elpkiosk

A study is ________ if it collects the appropriate data needed to answer the research objective.A) ...

A study is ________ if it collects the appropriate data needed to answer the research objective.A) ...

A study is ________ if it collects the appropriate data needed to answer the research objective.
A) reliable
B) objective
C) valid
D) subjective
E) legitimate

elpkiosk   12   2 Replies

elpkiosk

A controlled experiment ensures that differences in outcomes of different test groups are due to ...

A controlled experiment ensures that differences in outcomes of different test groups are due to ...

A controlled experiment ensures that differences in outcomes of different test groups are due to ________.
A) different treatments of the variable under study
B) multiple factors in the test environment
C) differences in test administr

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elpkiosk

Examples of ________ include tests of different sales appeals of package designs, prices, or copy ...

Examples of ________ include tests of different sales appeals of package designs, prices, or copy ...

Examples of ________ include tests of different sales appeals of package designs, prices, or copy themes, and identify cause and effect.
A) internal secondary data
B) causal research
C) motivational research
D) behavioral research

elpkiosk   10   2 Replies

elpkiosk

An electronic eye camera used to monitor the eye movements of subjects looking at a series of ...

An electronic eye camera used to monitor the eye movements of subjects looking at a series of ...

An electronic eye camera used to monitor the eye movements of subjects looking at a series of advertisements would be considered a tool for ________.
A) momentary observation
B) physiological observation
C) behavioral observation

elpkiosk   10   2 Replies

elpkiosk

________ are three basic designs used in quantitative research.A) Metaphor analysis, survey, and ...

________ are three basic designs used in quantitative research.A) Metaphor analysis, survey, and ...

________ are three basic designs used in quantitative research.
A) Metaphor analysis, survey, and observation
B) Survey, interviews, and experimentation
C) Interviews, focus groups, and metaphor analysis
D) Observation, experiment

elpkiosk   11   2 Replies

elpkiosk

If the purpose of a research study is to get new ideas, then a ________ is often undertaken; ...

If the purpose of a research study is to get new ideas, then a ________ is often undertaken; ...

If the purpose of a research study is to get new ideas, then a ________ is often undertaken; alternatively, if descriptive information is sought, then some form of ________ is likely to be undertaken.
A) motivational study; quantitative study

elpkiosk   8   2 Replies

elpkiosk

________ include written concept statements, drawings, photos of new products, actual product ...

________ include written concept statements, drawings, photos of new products, actual product ...

________ include written concept statements, drawings, photos of new products, actual product samples, and rough renditions of ads that help respondents express their inner thoughts and encourage a more precise or accurate response to what is being i

elpkiosk   12   2 Replies

elpkiosk

Which of the following is a key research tool used in motivational research?A) focus groupsB) ...

Which of the following is a key research tool used in motivational research?A) focus groupsB) ...

Which of the following is a key research tool used in motivational research?
A) focus groups
B) mechanical observation
C) mystery shopping
D) test markets
E) mail surveys

elpkiosk   9   2 Replies

elpkiosk

While obtaining secondary data before engaging in primary research has its limitations it also ...

While obtaining secondary data before engaging in primary research has its limitations it also ...

While obtaining secondary data before engaging in primary research has its limitations it also offers many advantages. Which of the following is an example of these advantages?
A) Secondary data is always categorized in units that match those th

elpkiosk   7   2 Replies

elpkiosk

________ is already existing information that was originally gathered for a research purpose other ...

________ is already existing information that was originally gathered for a research purpose other ...

________ is already existing information that was originally gathered for a research purpose other than the present research.
A) Qualitative data
B) Test data
C) Secondary data
D) Explanatory data
E) Primary data

elpkiosk   9   2 Replies

elpkiosk

According to stimulus-response theory, children can easily form associations between stimuli and ...

According to stimulus-response theory, children can easily form associations between stimuli and ...

According to stimulus-response theory, children can easily form associations between stimuli and outcomes. How does this impact the guidelines that regulate marketing toward children?

elpkiosk   10   2 Replies

elpkiosk

Disney agreed not to feature any smoking in Disney-branded films in an effort to be a good corporate ...

Disney agreed not to feature any smoking in Disney-branded films in an effort to be a good corporate ...

Disney agreed not to feature any smoking in Disney-branded films in an effort to be a good corporate citizen.
A) True
B) False

elpkiosk   11   2 Replies

elpkiosk

A recent study discovered that deceptive claims were found in about three-quarters of humorous ads ...

A recent study discovered that deceptive claims were found in about three-quarters of humorous ads ...

A recent study discovered that deceptive claims were found in about three-quarters of humorous ads and, in most cases, the humor was used to mask the deceptive claims.
A) True
B) False

elpkiosk   12   2 Replies

elpkiosk

People are often surprised at how much they consume, showing that they may have been influenced at a ...

People are often surprised at how much they consume, showing that they may have been influenced at a ...

People are often surprised at how much they consume, showing that they may have been influenced at a basic or perceptual level.
A) True
B) False

elpkiosk   7   2 Replies

elpkiosk

There is a consensus that even if children understand the purpose of promotional messages, marketers ...

There is a consensus that even if children understand the purpose of promotional messages, marketers ...

There is a consensus that even if children understand the purpose of promotional messages, marketers must take special care in advertising to them because of the amount of time kids spend viewing TV and online.
A) True
B) False

elpkiosk   6   2 Replies

elpkiosk

In the ECOLITE MINI CASE, Ecolite's support of the Arbor Day Foundation is an example of ...

In the ECOLITE MINI CASE, Ecolite's support of the Arbor Day Foundation is an example of ...

In the ECOLITE MINI CASE, Ecolite's support of the Arbor Day Foundation is an example of ________.
A) green marketing
B) buzz marketing
C) advertainment
D) covert advertising
E) cause-related marketing

elpkiosk   7   2 Replies

elpkiosk

In the CLEANER MINI CASE, when Oopsy All Gone appears in a popular sitcom, this is an example of ...

In the CLEANER MINI CASE, when Oopsy All Gone appears in a popular sitcom, this is an example of ...

In the CLEANER MINI CASE, when Oopsy All Gone appears in a popular sitcom, this is an example of ________.
A) product placement
B) urgent ad-formation
C) buzz marketing
D) green marketing
E) advocating a socially beneficial c

elpkiosk   8   2 Replies

elpkiosk

Examples of dishonest consumer behavior include ________.A) returning stolen merchandiseB) returning ...

Examples of dishonest consumer behavior include ________.A) returning stolen merchandiseB) returning ...

Examples of dishonest consumer behavior include ________.
A) returning stolen merchandise
B) returning items after they are used
C) staying with friends after a cancelled flight and presenting the airline with a bill from an expensive

elpkiosk   19   2 Replies

elpkiosk

A consumer's ________ is a digital calculation that evaluates people's buying power and value as ...

A consumer's ________ is a digital calculation that evaluates people's buying power and value as ...

A consumer's ________ is a digital calculation that evaluates people's buying power and value as consumers that is largely invisible to the consumers.
A) data broker score
B) Google Analytic rank
C) AdChoice score
D) bea

elpkiosk   18   2 Replies

elpkiosk

Which product was criticized for trying to appeal to underage drinkers with a fruit-flavored ...

Which product was criticized for trying to appeal to underage drinkers with a fruit-flavored ...

Which product was criticized for trying to appeal to underage drinkers with a fruit-flavored beverage that was endorsed by the rapper Snoop Dogg, who also mentioned the brand in one of his songs?
A) Miller Lite
B) Budweiser Energy
C) B

elpkiosk   12   2 Replies

elpkiosk

Popular methods of covert marketing include ________.A) paying employees to pose as customers online ...

Popular methods of covert marketing include ________.A) paying employees to pose as customers online ...

Popular methods of covert marketing include ________.
A) paying employees to pose as customers online and spread positive word-of-mouth about the product
B) disguising emails as urgent or personal thank-you notes
C) paying bartenders f

elpkiosk   14   2 Replies

elpkiosk

The manufacturers of The Amazing Chop-It, a vegetable chopping tool, have bought a 30-minute spot on ...

The manufacturers of The Amazing Chop-It, a vegetable chopping tool, have bought a 30-minute spot on ...

The manufacturers of The Amazing Chop-It, a vegetable chopping tool, have bought a 30-minute spot on a local television channel and have hired a chef to demonstrate and explain the benefits of the product. The spot is intended to look like a cooking

elpkiosk   12   2 Replies

elpkiosk

In which of the following situations is the child likely to have the most influence?A) an older ...

In which of the following situations is the child likely to have the most influence?A) an older ...

In which of the following situations is the child likely to have the most influence?
A) an older child from higher socio-economic class regarding the purchase of a child-related item
B) a younger child from a lower socio-economic class rega

elpkiosk   9   2 Replies

elpkiosk

Industry-wide self-regulation is in marketers' best interests in that ________.A) enforcement of ...

Industry-wide self-regulation is in marketers' best interests in that ________.A) enforcement of ...

Industry-wide self-regulation is in marketers' best interests in that ________.
A) enforcement of such regulations is likely to be stricter than governmental regulation
B) it is required by various pieces of legislation
C) consume

elpkiosk   14   2 Replies

elpkiosk

The short-term orientation embraced by most business executives stems from ________.A) short ...

The short-term orientation embraced by most business executives stems from ________.A) short ...

The short-term orientation embraced by most business executives stems from ________.
A) short consumer memory of good corporate behavior
B) the fact that managerial performance is usually evaluated on the basis of short-term results
C)

elpkiosk   16   2 Replies

elpkiosk

Whereas the ________ focuses on fulfilling the needs of target consumer markets more effectively ...

Whereas the ________ focuses on fulfilling the needs of target consumer markets more effectively ...

Whereas the ________ focuses on fulfilling the needs of target consumer markets more effectively than competitors, the ________ requires marketers to balance society's interests with the needs of the consumers and marketers.
A) product conc

elpkiosk   8   2 Replies

elpkiosk

Consumers are frequently presented with incomplete information. Identify four strategies that ...

Consumers are frequently presented with incomplete information. Identify four strategies that ...

Consumers are frequently presented with incomplete information. Identify four strategies that consumers can adopt for coping with missing information.

elpkiosk   7   2 Replies

elpkiosk

Ricky had a positive experience when she tried the new cell phone from a well-known cell phone ...

Ricky had a positive experience when she tried the new cell phone from a well-known cell phone ...

Ricky had a positive experience when she tried the new cell phone from a well-known cell phone manufacturer, so she decides to regularly use the new cell phone. She is currently in the adoption stage of the innovation adoption process.
A) True

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elpkiosk

Products that are used in private are diffused more easily than products that have a high degree of ...

Products that are used in private are diffused more easily than products that have a high degree of ...

Products that are used in private are diffused more easily than products that have a high degree of social visibility.
A) True
B) False

elpkiosk   9   2 Replies

elpkiosk

When a single person gives a gift to a family as a thank you for letting him visit in their home for ...

When a single person gives a gift to a family as a thank you for letting him visit in their home for ...

When a single person gives a gift to a family as a thank you for letting him visit in their home for a week, it is an example of intercategory giving.
A) True
B) False

elpkiosk   14   2 Replies

elpkiosk

Repeat purchase usually signifies that the product meets with the consumer's approval and that he ...

Repeat purchase usually signifies that the product meets with the consumer's approval and that he ...

Repeat purchase usually signifies that the product meets with the consumer's approval and that he or she is willing to use it again and in larger quantities.
A) True
B) False

elpkiosk   9   2 Replies

elpkiosk

Sue is looking for a new car. She had eliminated any car without comfortable seating for at least ...

Sue is looking for a new car. She had eliminated any car without comfortable seating for at least ...

Sue is looking for a new car. She had eliminated any car without comfortable seating for at least four people and that gets less than an average of 35 miles per gallon in fuel efficiency. Sue has used a lexicographic decision rule to narrow down her

elpkiosk   8   2 Replies

elpkiosk

In buying a truck, Bob will only consider American-made trucks because he believes foreign truck ...

In buying a truck, Bob will only consider American-made trucks because he believes foreign truck ...

In buying a truck, Bob will only consider American-made trucks because he believes foreign truck brands, such as Nissan and Toyota, are of inferior quality. Nissan and Toyota are items in Bob's inept set.
A) True
B) False

elpkiosk   13   2 Replies

elpkiosk

All consumer decision-making situations require the same degree of information search.A) TrueB) ...

All consumer decision-making situations require the same degree of information search.A) TrueB) ...

All consumer decision-making situations require the same degree of information search.
A) True
B) False

elpkiosk   13   2 Replies

elpkiosk