Marketing

Marketing has been described as being both an "art" and a "science." ...

Marketing has been described as being both an "art" and a "science." ...

im a graduate student

steve92   32   1 Reply

bio_man

MARK201: Assignment 2: Chapters 9-12

MARK201: Assignment 2: Chapters 9-12

Products or services undergo only marginal growth during the maturity stage. True or False?

23at4ey5dyj   35   1 Reply

5 / 5

bio_man

Corporate philanthropy can pose problems even when done with the best intentions. How so?

Corporate philanthropy can pose problems even when done with the best intentions. How so?

Corporate philanthropy can pose problems even when done with the best intentions.  How so?

asdoooeoe   21   2 Replies

asdoooeoe

What is "greenwashing"?

What is "greenwashing"?

What is "greenwashing"?

anhsu   14   1 Reply

bli14

Several forces are driving companies to practice corporate social responsibility. List and describe ...

Several forces are driving companies to practice corporate social responsibility. List and describe ...

Several forces are driving companies to practice corporate social responsibility.  List and describe these forces.

drewster127   31   3 Replies

jenniferagrethe

Although it's necessary to be customer oriented, it's not enough. The organization must also be ________.

Although it's necessary to be customer oriented, it's not enough. The organization must also be ________.

Although it's necessary to be customer oriented, it's not enough.  The organization must also be ________.

• organized

• profitable

• creative

• efficient

• none of the above

david fabos   21   1 Reply

vande746

The main drawback to the ________ is that it is costly and often creates conflicts.

The main drawback to the ________ is that it is costly and often creates conflicts.

The main drawback to the ________ is that it is costly and often creates conflicts.

• vertical organization

• triangular organization

• matrix organization

• BAMT

• horizontal organization

david fabos   21   2 Replies

david fabos

Overall market share can be broken down into four components. List and define these components.

Overall market share can be broken down into four components. List and define these components.

Overall market share can be broken down into four components.  List and define these components.

jaspinder kaur   13   1 Reply

shawntage

Outline and explain the four types of marketing control needed by companies, who is primarily ...

Outline and explain the four types of marketing control needed by companies, who is primarily ...

Outline and explain the four types of marketing control needed by companies, who is primarily responsible for these controls, and their overall purpose.

whatsupgirl16   11   2 Replies

whatsupgirl16

Profitability control can be approached from a product, territory, customer, segment, trade channel, ...

Profitability control can be approached from a product, territory, customer, segment, trade channel, ...

Profitability control can be approached from a product, territory, customer, segment, trade channel, or order size basis.

• true

• false

FAITHBELLE   23   1 Reply

jackjohnson74

Profitability control is the prime responsibility of line and staff management.

Profitability control is the prime responsibility of line and staff management.

Profitability control is the prime responsibility of line and staff management.

• true

• false

be beautiful   15   2 Replies

be beautiful

The four types of marketing controls are annual plan, profitability, efficiency, and strategic.

The four types of marketing controls are annual plan, profitability, efficiency, and strategic.

The four types of marketing controls are annual plan, profitability, efficiency, and strategic.

• true

• false

JisselFlores   19   1 Reply

nick1116

Companies today are less concerned with the efficiency of their marketing operations than they were ...

Companies today are less concerned with the efficiency of their marketing operations than they were ...

Companies today are less concerned with the efficiency of their marketing operations than they were in the past.

• true

• false

ujesssss   21   2 Replies

ujesssss

The actual success of the social marketing program should be evaluated in terms of the program objectives.

The actual success of the social marketing program should be evaluated in terms of the program objectives.

The actual success of the social marketing program should be evaluated in terms of the program objectives.

• true

• false

Hpreet796   45   1 Reply

Jlynn

Social marketing programs are relatively simple; they take very little time to develop and are ...

Social marketing programs are relatively simple; they take very little time to develop and are ...

Social marketing programs are relatively simple; they take very little time to develop and are generally easy to implement.

• true

• false

tlc_71111   18   2 Replies

tlc_71111

Social marketing programs designed to motivate people to donate blood or attract people for mass ...

Social marketing programs designed to motivate people to donate blood or attract people for mass ...

Social marketing programs designed to motivate people to donate blood or attract people for mass immunization are examples of cognitive campaigns.

• true

• false

nursemegan   18   1 Reply

crdsa

Social marketing is done by a nonprofit or government organization to further a cause.

Social marketing is done by a nonprofit or government organization to further a cause.

Social marketing is done by a nonprofit or government organization to further a cause.

• true

• false

toripollard8   17   3 Replies

DryPhantom

Cash donations are the most productive contribution that businesses can make to a nonprofit or ...

Cash donations are the most productive contribution that businesses can make to a nonprofit or ...

Cash donations are the most productive contribution that businesses can make to a nonprofit or community group.

• true

• false

dupoyjohn134   209   1 Reply

beunikuel

The danger with cause-related marketing is that it can backfire if cynical consumers question the ...

The danger with cause-related marketing is that it can backfire if cynical consumers question the ...

The danger with cause-related marketing is that it can backfire if cynical consumers question the link between the product and the cause and see the firm as self-serving and exploitive.

• true

• false

mrive3127   19   3 Replies

Antoinette12

Corporate philanthropy as a whole is on the rise.

Corporate philanthropy as a whole is on the rise.

Corporate philanthropy as a whole is on the rise.

• true

• false

anhsu   12   1 Reply

n00835996

Investors are largely indifferent to what firms do to achieve sustainability as long as the firms ...

Investors are largely indifferent to what firms do to achieve sustainability as long as the firms ...

Investors are largely indifferent to what firms do to achieve sustainability as long as the firms are profitable.

• true

• false

jonnyjon   17   2 Replies

5 / 5

jonnyjon

It is always easy to draw a clear line between normal marketing practice and unethical behavior.

It is always easy to draw a clear line between normal marketing practice and unethical behavior.

It is always easy to draw a clear line between normal marketing practice and unethical behavior.

• true

• false

rsbains   33   1 Reply

Mtoney9

Although salespeople are legally prohibited from saying things about their products that are not ...

Although salespeople are legally prohibited from saying things about their products that are not ...

Although salespeople are legally prohibited from saying things about their products that are not true, they may legally suggest things about competitors' products that are not true.

• true

• false

Tneary   16   3 Replies

kamronet

Raising the level of socially responsible marketing calls for a three-pronged attack that relies on ...

Raising the level of socially responsible marketing calls for a three-pronged attack that relies on ...

Raising the level of socially responsible marketing calls for a three-pronged attack that relies on proper legal, ethical, and social responsibility behavior.

• true

• false

daniellasousa   23   1 Reply

5 / 5

Jax

Companies must adopt and disseminate a written code of ethics, build a company tradition of ethical ...

Companies must adopt and disseminate a written code of ethics, build a company tradition of ethical ...

[html]Companies must adopt and disseminate a written code of ethics, build a company tradition of ethical behavior, and hold their people fully responsible for observing ethics and legal guidelines if they wish to demonstrate ethical behavior.

• tru

lurielbank   19   2 Replies

lurielbank

A disadvantage of product and brand managers is that they become experts in their product area but ...

A disadvantage of product and brand managers is that they become experts in their product area but ...

A disadvantage of product and brand managers is that they become experts in their product area but rarely achieve functional expertise.

• true

• false

lbelcher   21   1 Reply

Kaajalp

An advantage of the product- and brand-management system is that product and brand managers cause ...

An advantage of the product- and brand-management system is that product and brand managers cause ...

An advantage of the product- and brand-management system is that product and brand managers cause the company to focus on building market share rather than on building customer relationships.

• true

• false

jus10n   20   2 Replies

jus10n

Product and brand management systems are sometimes characterized as a hub-and-spoke system.

Product and brand management systems are sometimes characterized as a hub-and-spoke system.

Product and brand management systems are sometimes characterized as a hub-and-spoke system.

• true

• false

ujesssss   13   1 Reply

crdsa

A product-management organization makes sense if the company's products are quite different, or if ...

A product-management organization makes sense if the company's products are quite different, or if ...

A product-management organization makes sense if the company's products are quite different, or if the sheer number of products is beyond the ability of a functional organization to handle.

• true

• false

Kaevyn04   16   3 Replies

5 / 5

gdchavis1

The product-management organization replaces the function organization in the firm managing a ...

The product-management organization replaces the function organization in the firm managing a ...

The product-management organization replaces the function organization in the firm managing a variety of brands and products.

• true

• false

Izzy122   14   1 Reply

Brittany08196

Companies producing a variety of products and brands often establish a product-management organization.

Companies producing a variety of products and brands often establish a product-management organization.

Companies producing a variety of products and brands often establish a product-management organization.

• true

• false

unicorngirl13   23   2 Replies

unicorngirl13

The purpose of annual-plan control is to ________.

The purpose of annual-plan control is to ________.

[html]The purpose of annual-plan control is to ________.

• examine where the company is making and losing money

• examine whether the company is pursuing its best opportunities with respect to markets, products, and channels

• evaluate and improve

CroweN6459   17   1 Reply

5 / 5

meigsfla

The control process includes the following: ________.

The control process includes the following: ________.

[html]The control process includes the following: ________.

• goal setting, brand review, marketing audit, corrective action

• management scorecard, goal setting, marketing audit, corrective action

• efficiency control, strategic control, goal set

Gideon123   13   3 Replies

shamanie

________ is the process that turns marketing plans into action assignments and ensures that such ...

________ is the process that turns marketing plans into action assignments and ensures that such ...

[html]________ is the process that turns marketing plans into action assignments and ensures that such assignments are executed in a manner that accomplishes the plan's stated objectives.

• Brand management

• Marketing research

• Marketing managem

liljay   16   1 Reply

5 / 5

emnevius

Strategy addresses the ________ and the ________ of marketing activities.

Strategy addresses the ________ and the ________ of marketing activities.

Strategy addresses the ________ and the ________ of marketing activities.

• who; how

• what; why

• what; who

• what; how

• what; when

spruckj   13   2 Replies

spruckj

________ links the firm's contributions to a designated cause to customers' engaging directly or ...

________ links the firm's contributions to a designated cause to customers' engaging directly or ...

[html]________ links the firm's contributions to a designated cause to customers' engaging directly or indirectly in revenue-producing transactions with the firm.

• Social-responsibility marketing

• Cause-related marketing

• Trade marketing

• Act

whatsupgirl16   16   1 Reply

cooldawg69

________ is the importance of meeting humanity's needs without harming future generations.

________ is the importance of meeting humanity's needs without harming future generations.

________ is the importance of meeting humanity's needs without harming future generations.

• Sustainability

• Legal practice

• Social responsibility

• Greenwashing

• Ethical business

msouthern   15   2 Replies

msouthern

Raising the level of socially responsible marketing calls for a three-pronged attack that relies on ________.

Raising the level of socially responsible marketing calls for a three-pronged attack that relies on ________.

[html]Raising the level of socially responsible marketing calls for a three-pronged attack that relies on ________.

• proper legal, ethical, and marketing communications

• legal, ethical, and acceptable behavior

• proper legal, ethical, and social

SPP24   23   1 Reply

anuja709

Many companies are increasingly working with public interest groups to avoid perceptions of ...

Many companies are increasingly working with public interest groups to avoid perceptions of ...

[html]Many companies are increasingly working with public interest groups to avoid perceptions of ________—insincere, phony efforts to appear more environmentally sensitive than they really are.

• decentralization

• greenwashing

• legalistic actio

shayeshaye00   19   3 Replies

Kailz1218

Effective ________ marketing must be matched by a strong sense of ethics, values, and social responsibility.

Effective ________ marketing must be matched by a strong sense of ethics, values, and social responsibility.

Effective ________ marketing must be matched by a strong sense of ethics, values, and social responsibility.

• social

• external

• cause-related

• ethical

• internal

liljay   28   1 Reply

eltoro