Marketing

How can Kevin make his presentation strategy more persuasive than technical, to appeal to the ...

How can Kevin make his presentation strategy more persuasive than technical, to appeal to the ...

How can Kevin make his presentation strategy more persuasive than technical, to appeal to the buyer's emotions?
A) Kevin can emphasize ScranTone's lower prices to the buyer.
B) Kevin can reveal that this sale will be a significant portion of his qu

12

brake   1483   17 Replies

jenngeraghty

Binomial Option Pricing

Binomial Option Pricing

A stock is selling for RM68.50. Interest rates are 6.0% and the returns on the stock have a standard deviation of 32.0%. What is the forecasted price of the stock using 3-month periods at Suudu?

Anonymous   48   1 Reply

bio_man

The industry benchmark for sports sponsorship in Canada is that for every $1 spent on sponsorship, ...

The industry benchmark for sports sponsorship in Canada is that for every $1 spent on sponsorship, ...

The industry benchmark for sports sponsorship in Canada is that for every $1 spent on sponsorship, the sponsor enjoys $__________ in exposure.
a. 5
b. 2
c. 1
d. 3
e. 4

ShadyAh   231   4 Replies

MrTim

Lisa's long, curly hair can be difficult to manage. When she purchases hair care products, she is ...

Lisa's long, curly hair can be difficult to manage. When she purchases hair care products, she is ...

Lisa's long, curly hair can be difficult to manage.  When she purchases hair care products, she is looking for something that will tame her frizz.  Lisa is part of a marketing segment that is based upon which behavioural response segme

alperkilic   165   2 Replies

Anonymous

An art gallery in a small town is hosting an "outsider artist" sale and wishes to invite ...

An art gallery in a small town is hosting an "outsider artist" sale and wishes to invite ...

An art gallery in a small town is hosting an "outsider artist" sale and wishes to invite people from the area to attend and buy the pieces made by artists based in the nearby locality. However, the television station also reaches viewers in

Marketing Whiz   154   1 Reply

bolbol

Ruminate Inc., an architectural design firm, pays for name association on a section of Placepropert

Ruminate Inc., an architectural design firm, pays for name association on a section of Placepropert

Ruminate Inc., an architectural design firm, pays for name association on a section of Placeproperty.com, a real estate website. Ruminate also sponsors a section on Assetplus.com, another real estate website. Ruminate is using

regular spon

Marketing Whiz   151   1 Reply

butterfly127

The non-profit group Parents Groups Against Drunk Driving was able to raise money for the productio

The non-profit group Parents Groups Against Drunk Driving was able to raise money for the productio

The non-profit group Parents Groups Against Drunk Driving was able to raise money for the production and broadcast of a television commercial, which was visually compelling and emotionally engaging, and based on a real life accident.

Creat

Marketing Whiz   81   1 Reply

cloveb

Fansheen launched a new variant, Fansheen Green, with natural ingredients, during its national spon

Fansheen launched a new variant, Fansheen Green, with natural ingredients, during its national spon

Fansheen launched a new variant, Fansheen Green, with natural ingredients, during its national sponsorship of the season finale of Frantic Housewives. An estimated 19 million households tuned in to watch that season finale. What was the program ratin

Marketing Whiz   124   1 Reply

cloveb

Ads for Publishers Clearing House or Reader’s Digest or other companies telling you to look in ...

Ads for Publishers Clearing House or Reader’s Digest or other companies telling you to look in ...

Ads for Publishers Clearing House or Reader’s Digest or other companies telling you to look in your mailbox for a sweepstakes entry are examples.

Broadcast media

Marketing Whiz   144   1 Reply

cloveb

Disposable diapers are packaged, no matter how compactly, in fairly large and bulky boxes or bags.

Disposable diapers are packaged, no matter how compactly, in fairly large and bulky boxes or bags.

Disposable diapers are packaged, no matter how compactly, in fairly large and bulky boxes or bags. They take up a lot of space in a car and are awkward to carry home from the store when also carrying a baby. From the social media site, apps, and blog

Marketing Whiz   155   1 Reply

cloveb

Velocity Inc. makes shoes for athletes. Its market research has shown that there are a large number

Velocity Inc. makes shoes for athletes. Its market research has shown that there are a large number

Velocity Inc. makes shoes for athletes. Its market research has shown that there are a large number of competitive long-distance runners in the Pacific Northwest region of the United States. These individuals would be willing to pay over $200 for a g

Marketing Whiz   148   1 Reply

cloveb

Direct mail, telemarketing, interactive TV, print, and the Internet are all

Direct mail, telemarketing, interactive TV, print, and the Internet are all

Direct mail, telemarketing, interactive TV, print, and the Internet are all

direct-response media

Marketing Whiz   153   1 Reply

cloveb

ABC Company is launching a new program in Indianapolis, IN. The program is designed for middle-aged

ABC Company is launching a new program in Indianapolis, IN. The program is designed for middle-aged

ABC Company is launching a new program in Indianapolis, IN. The program is designed for middle-aged parents who are taking care of both their own children and their parents. ABC is conducting a direct-mail marketing campaign to get those in their tar

Marketing Whiz   171   1 Reply

cloveb

The manufacturer of Allay pain reliever offered a free sample of the product to visitors who regist

The manufacturer of Allay pain reliever offered a free sample of the product to visitors who regist

The manufacturer of Allay pain reliever offered a free sample of the product to visitors who registered at its website. In this case, the communications objective of the website was to

stimulate trial

Marketing Whiz   150   1 Reply

cloveb

Which type of newspaper advertisements run in their own section, typically with headings for type o

Which type of newspaper advertisements run in their own section, typically with headings for type o

Which type of newspaper advertisements run in their own section, typically with headings for type of product, service, or offering?

classified ads

Marketing Whiz   176   1 Reply

cloveb

A person who assumes that his or her home country is superior to the rest of the world is said to h

A person who assumes that his or her home country is superior to the rest of the world is said to h

A person who assumes that his or her home country is superior to the rest of the world is said to have:

ethnocentric orientation

Marketing Whiz   147   1 Reply

bolbol

As mentioned, Taco Bell entered the Mexican market again because of a change in ownership, extensiv

As mentioned, Taco Bell entered the Mexican market again because of a change in ownership, extensiv

As mentioned, Taco Bell entered the Mexican market again because of a change in ownership, extensive market research conducted over a two-year period, and the fact that prior to 1992 ___________ was not in place.

NAFTA

Marketing Whiz   118   1 Reply

bolbol

Zanny Moldings has the following estimated costs for the upcoming year:Direct materials used $25,000

Zanny Moldings has the following estimated costs for the upcoming year:Direct materials used $25,000

Zanny Moldings has the following estimated costs for the upcoming year:

Direct materials used    $25,000
Direct labor costs    $62,000
Salary of factory supervisor    $37,000
Advertising expense    $33,000
Heating and light

bernie2981   1035   3 Replies

Anonymous

Missy & Daughters allocates manufacturing overhead to jobs based on direct labor hours. The company

Missy & Daughters allocates manufacturing overhead to jobs based on direct labor hours. The company

Missy & Daughters allocates manufacturing overhead to jobs based on direct labor hours. The company has the following estimated costs for the upcoming year:

Direct materials used    $50,000
Direct labor costs    $70,000
Wages o

bernie2981   727   3 Replies

Anonymous

In the media market plan development process, the purpose of which part is to understand the market

In the media market plan development process, the purpose of which part is to understand the market

In the media market plan development process, the purpose of which part is to understand the marketing problems?

situation analysis

Marketing Whiz   151   1 Reply

bolbol

The term ________ refers to the available delivery systems, which include broadcast and print media

The term ________ refers to the available delivery systems, which include broadcast and print media

The term ________ refers to the available delivery systems, which include broadcast and print media, outdoor advertising, and other support media, for marketing messages.

 medium

Marketing Whiz   143   1 Reply

bolbol

Applies segmentation on the basis of geography (usually through zip codes), demographics, and lifes

Applies segmentation on the basis of geography (usually through zip codes), demographics, and lifes

Applies segmentation on the basis of geography (usually through zip codes), demographics, and lifestyles has led to increased effectiveness

Direct Mail

Marketing Whiz   138   1 Reply

bolbol

Which index uses information about the product category in the numerator to understand the developm

Which index uses information about the product category in the numerator to understand the developm

Which index uses information about the product category in the numerator to understand the development potential of the total product category?

category development index

Marketing Whiz   158   1 Reply

bolbol

Unilever, the Anglo-Dutch consumer products company, at one time had 30 different package designs a

Unilever, the Anglo-Dutch consumer products company, at one time had 30 different package designs a

Unilever, the Anglo-Dutch consumer products company, at one time had 30 different package designs and 48 different formulations for its Rexona deodorant brand. This is an example of:

Polycentric Orientation

Marketing Whiz   137   1 Reply

bolbol

A European company that focuses its attention on Europe can be considered to have geocentric orient

A European company that focuses its attention on Europe can be considered to have geocentric orient

A European company that focuses its attention on Europe can be considered to have geocentric orientation.

False

Marketing Whiz   137   1 Reply

bolbol

What was one of the primary reasons for Taco Bell to re-enter the Mexican market?

What was one of the primary reasons for Taco Bell to re-enter the Mexican market?

What was one of the primary reasons for Taco Bell to re-enter the Mexican market?

because of the economic development and potential market opportunity of Mexico, and the city of Monterrey

Marketing Whiz   97   1 Reply

bolbol

A U.S. company that focuses on the countries included in the North American Free Trade Agreement (N

A U.S. company that focuses on the countries included in the North American Free Trade Agreement (N

A U.S. company that focuses on the countries included in the North American Free Trade Agreement (NAFTA) has a regiocentric orientation.

True

Marketing Whiz   131   1 Reply

bolbol

The highest level in the pyramid of hierarchy of Preferential Trade Agreements consists of:

The highest level in the pyramid of hierarchy of Preferential Trade Agreements consists of:

The highest level in the pyramid of hierarchy of Preferential Trade Agreements consists of:
A) free trade area.
B) customs union.
C) common market.
D) European Union.
E) economic union.

seaweed   548   4 Replies

ko-evolve

With the increasing ability to record television programs, people watch when they want and in less

With the increasing ability to record television programs, people watch when they want and in less

With the increasing ability to record television programs, people watch when they want and in less time with the ability to fast-forward through commercials. Fast-forwarding to avoid commercials is called

zipping

Marketing Whiz   114   1 Reply

bolbol

A company with a geocentric orientation views the world as a potential market and strives to develo

A company with a geocentric orientation views the world as a potential market and strives to develo

A company with a geocentric orientation views the world as a potential market and strives to develop integrated global strategies.

True

Marking Whiz   110   1 Reply

bolbol

Mexico is emerging and developing as a vital market. Estimating market potential in less-developed

Mexico is emerging and developing as a vital market. Estimating market potential in less-developed

Mexico is emerging and developing as a vital market. Estimating market potential in less-developed countries involves additional challenges. Most of the difficulties arise from the coexistence of three distinct kinds of markets in each country. Which

Marketing Whiz   108   1 Reply

bolbol

What's the best option?

What's the best option?

A bag of snack food is bright and colorful and says, "Fritos." This is an example of a(n) ________ brand.
Select one:
a. family
b. manufacturer's
c. individual
d. co-brand

Post Merge: [time]14

TheDumbGenious   289   1 Reply

bolbol

As a “big emerging market,” which of the following characteristics would you say enticed Taco ...

As a “big emerging market,” which of the following characteristics would you say enticed Taco ...

As a “big emerging market,” which of the following characteristics would you say enticed Taco Bell to re-enter Mexico?

 All of these are factors.

All of these factors = It will engender further expansion in neighboring markets

Marketing Whiz   136   N/A

Marketing Whiz

________ magazines assemble readers with similar lifestyles or interests and offer marketers an eff

________ magazines assemble readers with similar lifestyles or interests and offer marketers an eff

________ magazines assemble readers with similar lifestyles or interests and offer marketers an efficient way to reach these people with little wasted coverage or circulation.

special-interest

Marketing Whiz   120   1 Reply

bolbol

Most advertisers prefer buying their network advertising time as participation over sponsorships be

Most advertisers prefer buying their network advertising time as participation over sponsorships be

Most advertisers prefer buying their network advertising time as participation over sponsorships because they want

 greater flexibility than sole sponsorship permits.

Marketing Whiz   103   1 Reply

bolbol

Which of these factors reduces the effectiveness of a media plan?

Which of these factors reduces the effectiveness of a media plan?

Which of these factors reduces the effectiveness of a media plan?

 Time pressure

Marketing Whiz   90   1 Reply

bolbol

The major reason for the decline in the viewing audiences of the four major networks i

The major reason for the decline in the viewing audiences of the four major networks i

The major reason for the decline in the viewing audiences of the four major networks is

 the growth of cable Television

Marketing Whiz   124   1 Reply

bolbol

A company that manufactures paintball equipment might prefer to advertise in specialized publicatio

A company that manufactures paintball equipment might prefer to advertise in specialized publicatio

A company that manufactures paintball equipment might prefer to advertise in specialized publications rather than in newspapers due to

The greater audience selectivity of specialized publications

Marketing Whiz   104   1 Reply

bolbol

High costs and potential overexposure are drawbacks for which type of scheduling?

High costs and potential overexposure are drawbacks for which type of scheduling?

High costs and potential overexposure are drawbacks for which type of scheduling?

continuity

Marketing Whiz   108   1 Reply

bolbol

John Inc., a manufacturing firm, failed to purchase airtime before the season premiere of a popular

John Inc., a manufacturing firm, failed to purchase airtime before the season premiere of a popular

John Inc., a manufacturing firm, failed to purchase airtime before the season premiere of a popular national television show. However, the company was able to purchase 15-second spots at a higher-than-average price. In this scenario, John Inc. is lik

Marketing Whiz   166   N/A

Marketing Whiz