Marketing

________ summarizes the beliefs a person holds about his own attributes and how he/she evaluates ...

________ summarizes the beliefs a person holds about his own attributes and how he/she evaluates ...

________ summarizes the beliefs a person holds about his own attributes and how he/she evaluates their self on those qualities.

▸ Self-ego

▸ Self-esteem

▸ Actual self

▸ Self-concept

trancy   74   1 Reply

5 / 5

ShayT0923

Which of the following is not a biological explanation of motivation?

Which of the following is not a biological explanation of motivation?

Which of the following is not a biological explanation of motivation?

▸ Homeostasis process

▸ Instinct

▸ Drive theory

▸ Expectancy theory

suiren   72   1 Reply

joanamet

In the motivation process, the desired end state is the consumer's ________.

In the motivation process, the desired end state is the consumer's ________.

In the motivation process, the desired end state is the consumer's ________.

▸ benefit

▸ drive

▸ need state

▸ goal

CroweN6459   75   1 Reply

Niquegirl21!

When a need is aroused that the consumer wishes to satisfy, the ________ process has been activated.

When a need is aroused that the consumer wishes to satisfy, the ________ process has been activated.

When a need is aroused that the consumer wishes to satisfy, the ________ process has been activated.

▸ motivation

▸ desire

▸ want

▸ homeostasis

Clement   75   3 Replies

jackjohnson74

Fashion refers to ________.

Fashion refers to ________.

Fashion refers to ________.

▸ the norm

▸ the process of social diffusion by which style is adopted by consumers

▸ a particular combination of attributes within style

▸ being positively evaluated by some reference group

tlc_71111   102   3 Replies

5 / 5

Alexiaerump

Of the countries listed below, which is thought to be highly status-conscious?

Of the countries listed below, which is thought to be highly status-conscious?

Of the countries listed below, which is thought to be highly status-conscious?

▸ Brazil

▸ Japan

▸ Spain

▸ Canada

gcd99br   100   5 Replies

bio_man

Sharon is upset with her secretary. Though everyone in the office agreed not to give Christmas ...

Sharon is upset with her secretary. Though everyone in the office agreed not to give Christmas ...

[html]Sharon is upset with her secretary. Though everyone in the office agreed not to give Christmas presents this year, Sharon's secretary gave her an expensive bottle of perfume. Which of the following best identifies the source of Sharon's feeling

barry1999   74   1 Reply

gdchavis1

Which of the following is NOT one of the four interrelated functions of myths in a culture?

Which of the following is NOT one of the four interrelated functions of myths in a culture?

Which of the following is NOT one of the four interrelated functions of myths in a culture?

▸ Psychological

▸ Cosmological

▸ Anthropological

▸ Sociological

jaspinder kaur   73   1 Reply

5 / 5

ccnastopoulos

Tory Burch flats, cage-free eggs, electric cars, selfies, and high tech furniture are part of the ________.

Tory Burch flats, cage-free eggs, electric cars, selfies, and high tech furniture are part of the ________.

Tory Burch flats, cage-free eggs, electric cars, selfies, and high tech furniture are part of the ________.

▸ cultural movement

▸ lifestyle movement

▸ value movement

▸ marketing concept movement

Gideon123   89   2 Replies

Gideon123

Which of the following is an object that is admired strictly for its beauty or because it inspires ...

Which of the following is an object that is admired strictly for its beauty or because it inspires ...

Which of the following is an object that is admired strictly for its beauty or because it inspires an emotional reaction?

▸ An art product

▸ A craft product

▸ A trial product

▸ A reality-engineered product

Nica   77   1 Reply

beunikuel

All of the following are subsystems in a culture production system EXCEPT a ________ subsystem.

All of the following are subsystems in a culture production system EXCEPT a ________ subsystem.

All of the following are subsystems in a culture production system EXCEPT a ________ subsystem.

▸ creative

▸ communications

▸ marketing

▸ managerial

emlaai   67   2 Replies

emlaai

A culture production system is a set of individuals and organizations that create and market ...

A culture production system is a set of individuals and organizations that create and market ...

A culture production system is a set of individuals and organizations that create and market cultural products.

▸ true

▸ false

yufeige4   75   2 Replies

yufeige4

Once a culture is established, it doesn't change. An apparent change in a culture is simply the ...

Once a culture is established, it doesn't change. An apparent change in a culture is simply the ...

Once a culture is established, it doesn't change. An apparent change in a culture is simply the emergence of a new culture.

▸ true

▸ false

LilyGal   67   2 Replies

LilyGal

Gen enjoys owning a micro-refrigerator, which is small enough to fit almost anywhere. Gen believes ...

Gen enjoys owning a micro-refrigerator, which is small enough to fit almost anywhere. Gen believes ...

[html]Gen enjoys owning a micro-refrigerator, which is small enough to fit almost anywhere. Gen believes that the efficient use of space is one of the characteristics that any good product should have. With respect to the functional areas of a cultur

zmudasam   72   1 Reply

5 / 5

Nashua

The Japanese greatly value products that make efficient use of space because of the cramped ...

The Japanese greatly value products that make efficient use of space because of the cramped ...

[html]The Japanese greatly value products that make efficient use of space because of the cramped conditions in urban areas in Japan. This is an example of ________ in Japan's cultural system.

▸ ideology

▸ dogma

▸ ecology

▸ social structure[/html

JisselFlores   64   3 Replies

MikaelDevost

Culture is best described as a society's ________.

Culture is best described as a society's ________.

Culture is best described as a society's ________.

▸ personality

▸ attitude

▸ consciousness

▸ history

shaerovira   65   1 Reply

Btllllll

The Prizm System classifies every U.S. zip code into 1 of 66 categories, ranging from blue-blood ...

The Prizm System classifies every U.S. zip code into 1 of 66 categories, ranging from blue-blood ...

The Prizm System classifies every U.S. zip code into 1 of 66 categories, ranging from blue-blood estates to public assistance.

▸ true

▸ false

trea48   65   2 Replies

trea48

Perceived age is how old a person feels.

Perceived age is how old a person feels.

Perceived age is how old a person feels.

▸ true

▸ false

jonnyjon   65   2 Replies

jonnyjon

Jui-Jui has a need to achieve independence. He dreams daily of leaving home and getting his own ...

Jui-Jui has a need to achieve independence. He dreams daily of leaving home and getting his own ...

[html]Jui-Jui has a need to achieve independence. He dreams daily of leaving home and getting his own apartment; however, because he lives in a neighborhood full of houses, he would have to go some distance to find an apartment that he could afford.

seeb1999   66   3 Replies

anthead

An age cohort that describes kids who were born in the late 1990s to early 2000s is ________.

An age cohort that describes kids who were born in the late 1990s to early 2000s is ________.

An age cohort that describes kids who were born in the late 1990s to early 2000s is ________.

▸ Generation Z

▸ Eco Boomers

▸ Generation X

▸ Generation Y

joanne1718   68   1 Reply

brigettelearn

Items such as Swiffer, Keurig, and Dove target ________.

Items such as Swiffer, Keurig, and Dove target ________.

Items such as Swiffer, Keurig, and Dove target ________.

▸ Gen Y

▸ Baby Boomers

▸ Gen X

▸ Gen Z

michlee   67   2 Replies

michlee

Advertising to teens typically depicts ________.

Advertising to teens typically depicts ________.

[html]Advertising to teens typically depicts ________.

▸ qualified experts explaining product benefits to teens

▸ "in" teens using the product

▸ respected adults recommending the product

▸ family members of two or three generations using the prod

Frost   77   2 Replies

5 / 5

Frost

Christy, Jillian, and Robert were all born between 1965 and 1985; they are considered part of Generation Y.

Christy, Jillian, and Robert were all born between 1965 and 1985; they are considered part of Generation Y.

Christy, Jillian, and Robert were all born between 1965 and 1985; they are considered part of Generation Y.

▸ true

▸ false

dskmvld   88   2 Replies

5 / 5

dskmvld

If you were born between 1946 and 1964, you would belong to the War Baby Generation.

If you were born between 1946 and 1964, you would belong to the War Baby Generation.

If you were born between 1946 and 1964, you would belong to the War Baby Generation.

▸ true

▸ false

joanne1718   63   3 Replies

linds

The actual number of years a person has been alive is their ________ age.

The actual number of years a person has been alive is their ________ age.

The actual number of years a person has been alive is their ________ age.

▸ confirmed

▸ perceived

▸ cohort

▸ chronological

jacksonfive09   64   1 Reply

gumpfable

The ________ Generation includes people who were born between the two World Wars.

The ________ Generation includes people who were born between the two World Wars.

The ________ Generation includes people who were born between the two World Wars.

▸ War Baby

▸ Interbellum

▸ Baby Boomer

▸ Silent

dupoyjohn134   63   3 Replies

joanamet

Couples who are better educated on average and choose not to have children are considered DINKS.

Couples who are better educated on average and choose not to have children are considered DINKS.

Couples who are better educated on average and choose not to have children are considered DINKS.

▸ true

▸ false

banggedung   60   3 Replies

kamronet

A mother, a father, and one or more children are considered an extended family.

A mother, a father, and one or more children are considered an extended family.

A mother, a father, and one or more children are considered an extended family.

▸ true

▸ false

dskmvld   70   1 Reply

Lori734

A nuclear family consists of ________.

A nuclear family consists of ________.

A nuclear family consists of ________.

▸ a mother and at least one child

▸ a mother, a father, and at least one child

▸ three generations of a family

▸ two generations of a family

lihui   65   2 Replies

lihui

Explain the concept of de-ethnicization. Give an example.

Explain the concept of de-ethnicization. Give an example.

Explain the concept of de-ethnicization. Give an example.

daniellasousa   62   1 Reply

Strategyboyz21

A component of a person's subculture is ________.

A component of a person's subculture is ________.

A component of a person's subculture is ________.

▸ age

▸ ethnic background

▸ race

▸ all of the above

barry1999   63   1 Reply

5 / 5

Cele_1015

Social capital refers to an individual's knowledge of the "right" behavior used in the realm of ...

Social capital refers to an individual's knowledge of the "right" behavior used in the realm of ...

Social capital refers to an individual's knowledge of the "right" behavior used in the realm of the upper class.

▸ true

▸ false

joanne1718   59   1 Reply

nick1116

Of the three groups of attitudes toward luxury, the largest group is "luxury is indulgence"; this ...

Of the three groups of attitudes toward luxury, the largest group is "luxury is indulgence"; this ...

Of the three groups of attitudes toward luxury, the largest group is "luxury is indulgence"; this view is held mainly by wealthy seniors citizens.

▸ true

▸ false

Skizzle234   71   2 Replies

Skizzle234

Jason is a marketing researcher working for a client who believes that social class will be an ...

Jason is a marketing researcher working for a client who believes that social class will be an ...

[html]Jason is a marketing researcher working for a client who believes that social class will be an important segmenting device. Jason decides to find social class categories by simply asking respondents to pick their own category. Which of the foll

jus10n   60   2 Replies

jus10n

If a member of the upper class wore shredded Levi's jeans to a formal party, the person would be ...

If a member of the upper class wore shredded Levi's jeans to a formal party, the person would be ...

[html]If a member of the upper class wore shredded Levi's jeans to a formal party, the person would be exhibiting a sophisticated form of conspicuous consumption known as ________.

▸ downsizing

▸ status anxiety

▸ parody display

▸ invidious distin

unicorngirl13   60   1 Reply

jesika1122

When a Rolls-Royce, a Cartier diamond, and an Andy Warhol painting are bought and displayed as ...

When a Rolls-Royce, a Cartier diamond, and an Andy Warhol painting are bought and displayed as ...

When a Rolls-Royce, a Cartier diamond, and an Andy Warhol painting are bought and displayed as markers of social class, they are ________.

▸ status symbols

▸ social parameters

▸ psychological blocks

▸ social inhibitors

david fabos   58   1 Reply

anuja709

A member of ________ has recently gained personal wealth and may experience status anxiety. Such ...

A member of ________ has recently gained personal wealth and may experience status anxiety. Such ...

[html]A member of ________ has recently gained personal wealth and may experience status anxiety. Such individuals may try to display symbols of their success to make up for an internal lack of assurance about the "correct" way to behave.

▸ the mass

Famwam   53   2 Replies

5 / 5

Famwam

John Jones purchases products to show visible evidence of his ability to afford luxury goods, John ...

John Jones purchases products to show visible evidence of his ability to afford luxury goods, John ...

John Jones purchases products to show visible evidence of his ability to afford luxury goods, John is practicing ________.

▸ brand prominence

▸ conspicuous consumption

▸ homogamy

▸ brand positioning

lizsmith   53   1 Reply

sarahlouhigg

List the 6 social classes.

List the 6 social classes.

List the 6 social classes.

Migo7s   50   2 Replies

Migo7s

Product complementarity occurs when the symbolic meanings of different products relate to one another.

Product complementarity occurs when the symbolic meanings of different products relate to one another.

Product complementarity occurs when the symbolic meanings of different products relate to one another.

▸ true

▸ false

SalaDinHo   52   1 Reply

DWFG2796