The person responsible for ensuring the final product reaches the media destination on time is the
The person responsible for ensuring the final product reaches the media destination on time is the A) production manager B) account planner C) account supervisor D) creative director E) traffic manager
In traditional print advertising, the central idea is conveyed primarily through
In traditional print advertising, the central idea is conveyed primarily through A) the body text B) the size of the ad C) the headline and visual illustrations D) the art work E) the choice of media
In terms of premiums, bonus packs rank lower in terms of popularity, but they do offer some ...
In terms of premiums, bonus packs rank lower in terms of popularity, but they do offer some benefits. Which of the following is NOT an objective met by bonus packs? a. They provide a merchandising tool to encourage displays in stores.
Which of the following is an example of an unstated alternative in a questionnaire?
Which of the following is an example of an unstated alternative in a questionnaire? a. Do you prefer driving to work? b. Do you prefer driving to work or waiting for public transport? c. Are you in favour of increasing taxes to ex
Which of the following statements regarding attitudes is most likely FALSE?
Which of the following statements regarding attitudes is most likely FALSE? A) Attitudes are learned. B) Most attitudes are deeply set and cannot be changed. C) Advertisers are interested in attitudes because of their impact on motivat
How can Kevin make his presentation strategy more persuasive than technical, to appeal to the ...
How can Kevin make his presentation strategy more persuasive than technical, to appeal to the buyer's emotions? A) Kevin can emphasize ScranTone's lower prices to the buyer. B) Kevin can reveal that this sale will be a significant portion of his qu
A study found that 85% of sports business executives surveyed believed that sponsor development of ...
A study found that 85% of sports business executives surveyed believed that sponsor development of ________ in new venues will be a benefit of top-tier sponsorships in coming years. A) customer engagement areas B) high-definition stadium si
According to the text, during _____, consumers realize they have a need that is not presently being ...
According to the text, during _____, consumers realize they have a need that is not presently being met. a. problem recognition b. situational recognition c. problem definition d. external recognition e. internal problem solv
Marketers have shown more creativity in selling multiple-game tickets. Tactics used include the ...
Marketers have shown more creativity in selling multiple-game tickets. Tactics used include the following except to offer A) smaller multiple-game tickets, such as 5- or 10-game packages B) flexibility in the selection of games to be part o
According to the Protection Motivation Theory, the audience's perception as to whether or not they ...
According to the Protection Motivation Theory, the audience's perception as to whether or not they have the ability to take the action is called ______. a. perceived threat b. social disapproval c. severity d. perceived sel
London's Sunday Times reported that Mecca-Cola has become the drink which has come to be seen as ...
London's Sunday Times reported that Mecca-Cola has become the drink which has come to be seen as "politically preferable" to Pepsi or Coke in many Muslim countries. Also, Danish products were boycotted in many Islamic countries in prot
Radio stations often change their format to A) surprise listeners B) reach an underserved target C) increase listenership D) become more entertaining E) appeal to a younger demographic
If a commercial message reaches 20% of target households in a market and the commercial is scheduled ...
If a commercial message reaches 20% of target households in a market and the commercial is scheduled five times per week, how many GRPs does it achieve? A) 20 GRPs B) 75 GRPs C) 25 GRPs D) 100 GRPs E) 4 GRPs
The profiles and consumer behaviour characteristics of newspaper readers are compiled by an ...
The profiles and consumer behaviour characteristics of newspaper readers are compiled by an industry-sponsored measurement organization called Vividata. A) True B) False
Alexina is a 9 year old tennis player. She returned from school one day and asked her mother to buy ...
Alexina is a 9 year old tennis player. She returned from school one day and asked her mother to buy her a pair of Nike running shoes, just like the ones worn by Serena Williams. The self concept theory tells us Alexina is looking at A) her peer
Very often ads placed by national advertisers include a hooker. This identifies
Very often ads placed by national advertisers include a hooker. This identifies A) an unethical issue B) an additional insert C) if the article continues on another page D) local retailers where the product can be purchased E
Roger hates the introduction of technology into his personal banking experience. He always conducts ...
Roger hates the introduction of technology into his personal banking experience. He always conducts transactions with a teller, and refuses to have a debit card attached to his account. Roger is part of which group as it relates to the adoption of el
Strategic business planning involves three variables. These are:
Strategic business planning involves three variables. These are A) budget, objectives, and strategies. B) mission, strategy, and tactics. C) strategies, tactics, and budget. D) objectives, strategies, and execution or tactics.
Using the name of a product or business as part of the name of an event venue is a type of ...
Using the name of a product or business as part of the name of an event venue is a type of __________ sponsorship. Fill in the blank(s) with correct word
More companies are adopting the concept of ________, which is the practice of unifying all brand ...
More companies are adopting the concept of ________, which is the practice of unifying all brand communication messages and tools as well as the messages from the marketing mix decisions. A) integrated competitive methods B) integrated mark
In attempting to express its changing role in a dynamic business environment, a team ...
In attempting to express its changing role in a dynamic business environment, a team may state that it provides an experience that is entertainment based. This simple &
Examples of brand placements in video games would include each of the following except a:
Examples of brand placements in video games would include each of the following except a: A) billboard for Goodyear tires in a racing game. B) Pepsi vending machine in a war game. C) Burger King restaurant in a society-building game.
In using radio, one of the limitations is that most radio stations reach less than ________ percent ...
In using radio, one of the limitations is that most radio stations reach less than ________ percent of the individuals in their audience area. A) 3 B) 8 C) 12 D) 15
