How concerned are you about privacy and security in today’s market place? Are privacy concerns dependent on your age/generation? Will these concerns be more or less prevalent in 5 years? Why or why not? What steps have you taken to protect your priva
During the planning process, how can B2B marketers determine specific ways in wh
During the planning process, how can B2B marketers determine specific ways in which the principle of derived demand applies to their marketing situations?
Examine a magazine or newspaper ad for a new product or service that you have never seen. Evaluate i
Examine a magazine or newspaper ad for a new product or service that you have never seen. Evaluate its chances for receiving wide customer acceptance. Does this product require a large amount of personal-selling effort? What types of salespeople (ser
Assume that you are an experienced professional salesperson. A professor who teaches at a nearby uni
Assume that you are an experienced professional salesperson. A professor who teaches at a nearby university has asked you to speak to a consumer economics class about the benefits of personal selling to customers. Make an outline of what to say.
A friend of yours has invented a unique and useful new product. This friend, an engineer by professi
A friend of yours has invented a unique and useful new product. This friend, an engineer by profession, understands little about marketing and selling this new product. She does understand, however, that “nothing happens until somebody sells the prod
