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alperkilic alperkilic
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6 years ago
Lisa's long, curly hair can be difficult to manage.  When she purchases hair care products, she is looking for something that will tame her frizz.  Lisa is part of a marketing segment that is based upon which behavioural response segmentation variable?
A) usage rate
B) benefits sought
C) occasion for use
D) market differentiation
E) degree of brand loyalty
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THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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BlueFusionBlueFusion
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Anonymous
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5 months ago
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