Marketing

In contrast to broadcast media, one of the most substantial differences with and benefits of print

In contrast to broadcast media, one of the most substantial differences with and benefits of print

In contrast to broadcast media, one of the most substantial differences with and benefits of print media, particularly magazines, is that

Print is more highly involved for buyers than broadcast, which is more passive in audience participat

Marketing Whiz   197   N/A

Marketing Whiz

The IMC manager for luxury pen and desk sets has reviewed newspapers as a possible vehicle to emplo

The IMC manager for luxury pen and desk sets has reviewed newspapers as a possible vehicle to emplo

The IMC manager for luxury pen and desk sets has reviewed newspapers as a possible vehicle to employ since the lead times required to place an ad are fairly short. Why would she be advised to exclude newspaper advertising from her media plan?

Marketing Whiz   171   N/A

Marketing Whiz

Fansheen launched a new variant, Fansheen Green, with natural ingredients, during its national spon

Fansheen launched a new variant, Fansheen Green, with natural ingredients, during its national spon

Fansheen launched a new variant, Fansheen Green, with natural ingredients, during its national sponsorship of the season finale of a popular Sunday night T.V. drama, Frantic Housewives. An estimated 19 million households tuned in to watch that season

Marketing Whiz   179   N/A

Marketing Whiz

Hair & Neck advertises nationally on the popular talent show, U.S. Idol. This show averages a ...

Hair & Neck advertises nationally on the popular talent show, U.S. Idol. This show averages a ...

Hair & Neck advertises nationally on the popular talent show, U.S. Idol. This show averages a rating of 8.4 each week. Approximately how many households watch the show each week?

  9.65 million

Marketing Whiz   152   N/A

Marketing Whiz

Many parents of children aged 3-10 years were posting angry comments on Toys & More’s Facebook ...

Many parents of children aged 3-10 years were posting angry comments on Toys & More’s Facebook ...

Many parents of children aged 3-10 years were posting angry comments on Toys & More’s Facebook page commenting that the ads were trying to influence children in ways that were ethically questionable.

Distrust

Marketing Whiz   145   N/A

Marketing Whiz

KitchenSplendor Range sponsors a very popular drama series on Sunday nights, aimed at women, and he

KitchenSplendor Range sponsors a very popular drama series on Sunday nights, aimed at women, and he

KitchenSplendor Range sponsors a very popular drama series on Sunday nights, aimed at women, and hence gets the attention of millions of viewers who watch this program each week.

Captivity

Marketing Whiz   141   N/A

Marketing Whiz

Because of budget considerations, CleanWell Vacuum cut down the duration of its product commercials

Because of budget considerations, CleanWell Vacuum cut down the duration of its product commercials

Because of budget considerations, CleanWell Vacuum cut down the duration of its product commercials from 30 seconds to 15 seconds. This made it difficult to convey the product’s attributes and features convincingly.

Fleeting Message

Marketing Whiz   135   N/A

Marketing Whiz

The advertiser of Cozy City Diner is concerned about the number of ads in general but also the numb

The advertiser of Cozy City Diner is concerned about the number of ads in general but also the numb

The advertiser of Cozy City Diner is concerned about the number of ads in general but also the number of competing restaurants’ ads in the time slots in which they run their ads currently.

Clutter

Marketing Whiz   131   N/A

Marketing Whiz

Pax Shower Gel bought ad time during the Super Bowl, an event watched by over 100 million viewers

Pax Shower Gel bought ad time during the Super Bowl, an event watched by over 100 million viewers

Pax Shower Gel bought ad time during the Super Bowl, an event watched by over 100 million viewers in the U.S., to launch this shower gel for men, instantly generating awareness among millions of potential consumers.

Cost Effectiveness

Marketing Whiz   131   N/A

Marketing Whiz

In surveying consumers’ perceptions of its ads, FreshFruit Market discovered that a large number ...

In surveying consumers’ perceptions of its ads, FreshFruit Market discovered that a large number ...

In surveying consumers’ perceptions of its ads, FreshFruit Market discovered that a large number of consumers who watched the program the ads were a part of, did not remember seeing the ads probably because of zipping.

 Limited Viewer Atte

Marketing Whiz   123   N/A

Marketing Whiz

Suppose you are a sales representative for Advanced Micro Devices (AMD) in Japan. You are trying to ...

Suppose you are a sales representative for Advanced Micro Devices (AMD) in Japan. You are trying to ...

Suppose you are a sales representative for Advanced Micro Devices (AMD) in Japan. You are trying to convince Toshiba to buy your company's superfast Opteron microprocessor for its new laptop computer. Toshiba's representative seems interest

Contesso   252   3 Replies

Anonymous

One behavioral learning theory of importance to sports marketers is _____.

One behavioral learning theory of importance to sports marketers is _____.

One behavioral learning theory of importance to sports marketers is _____.
a.   operant conditioning
b.   social conditioning
c.   group conditioning
d.   social learning
e.   both c and d

Tails07   259   2 Replies

Anonymous

Sports fans who still support their favorite team when it is in a losing streak can be said to ...

Sports fans who still support their favorite team when it is in a losing streak can be said to ...

Sports fans who still support their favorite team when it is in a losing streak can be said to exhibit _____.
a.   high identification
b.   managerial benefits
c.   economic value
d.   selective diversion
e.   selective identification

pboehi   763   8 Replies

Anonymous

Having decided that four different news programs on three different television channels would be be

Having decided that four different news programs on three different television channels would be be

Having decided that four different news programs on three different television channels would be best suited for the launch ads for the smartphone, the next step is to decide between the scheduling methods of continuity, flighting and pulsing, the fr

Marketing Whiz   85   N/A

Marketing Whiz

Given the overarching goal of the media plan for the launch of the smartphone, comparisons of audie

Given the overarching goal of the media plan for the launch of the smartphone, comparisons of audie

Given the overarching goal of the media plan for the launch of the smartphone, comparisons of audience size of various media—television, print, Internet, and outdoor media—are conducted.

This is what stage in developing a media plan?

Marketing Whiz   80   N/A

Marketing Whiz

To attain the marketing goal of creating awareness for the new smartphone, the primary guideline fo

To attain the marketing goal of creating awareness for the new smartphone, the primary guideline fo

To attain the marketing goal of creating awareness for the new smartphone, the primary guideline for the media plan should be to maximize reach.

This is what stage in developing a media plan?

Reach an overall strategy

Marketing Whiz   68   N/A

Marketing Whiz

Within the medium of television, media vehicle choices, and decisions such as the budget for the sm

Within the medium of television, media vehicle choices, and decisions such as the budget for the sm

Within the medium of television, media vehicle choices, and decisions such as the budget for the smartphone launch and whether that would best allow spot or network ads, are considered.

This is what stage in developing a media plan?

Marketing Whiz   67   N/A

Marketing Whiz

The primary marketing goal, for the new smartphone brand, that needs to be translated into media ob

The primary marketing goal, for the new smartphone brand, that needs to be translated into media ob

The primary marketing goal, for the new smartphone brand, that needs to be translated into media objectives is to create awareness about the product and the brand.

This is what stage in developing a media plan?

Create awarenes

Marketing Whiz   73   N/A

Marketing Whiz

In highlighting the small class sizes, the favorable student-to-professor ratio, the sprawling camp

In highlighting the small class sizes, the favorable student-to-professor ratio, the sprawling camp

In highlighting the small class sizes, the favorable student-to-professor ratio, the sprawling campus which is safe and clean, the impeccably maintained facilities, and the large number of corporate recruiters on its campus, this WPU campaign showcas

Marketing Whiz   72   N/A

Marketing Whiz

This campaign option focuses on a student’s feeling of accomplishment at the graduation ceremony ...

This campaign option focuses on a student’s feeling of accomplishment at the graduation ceremony ...

This campaign option focuses on a student’s feeling of accomplishment at the graduation ceremony after completing four years of college and starting an exciting career.

Emotional Appeal Using Personal States or Feelings

Marketing Whiz   69   N/A

Marketing Whiz

The campaign highlights the value that a degree from WPU provides and compares it with the tuition

The campaign highlights the value that a degree from WPU provides and compares it with the tuition

The campaign highlights the value that a degree from WPU provides and compares it with the tuition cost at the university.

Favorable price appeal

Marketing Whiz   65   N/A

Marketing Whiz

In highlighting the small class sizes, the favorable student-to-professor ratio, the sprawling camp

In highlighting the small class sizes, the favorable student-to-professor ratio, the sprawling camp

In highlighting the small class sizes, the favorable student-to-professor ratio, the sprawling campus which is safe and clean, the impeccably maintained facilities, and the large number of corporate recruiters on its campus, this WPU campaign showcas

Marketing Whiz   69   N/A

Marketing Whiz

This campaign drew attention to the status that graduates of WPU enjoy in the community and in the

This campaign drew attention to the status that graduates of WPU enjoy in the community and in the

This campaign drew attention to the status that graduates of WPU enjoy in the community and in the corporate workplace.

The corresponding marketing appeal is:

Emotional Appeal Using Social-Based Feelings

Marketing Whiz   78   N/A

Marketing Whiz

This campaign option focuses on a student’s feeling of accomplishment at the graduation ceremony ...

This campaign option focuses on a student’s feeling of accomplishment at the graduation ceremony ...

This campaign option focuses on a student’s feeling of accomplishment at the graduation ceremony after completing four years of college and starting an exciting career.

The corresponding marketing appeal is:

Emotional Appeal Usi

Marketing Whiz   69   N/A

Marketing Whiz

In this campaign option that targets select cities and school-districts in the Midwest, WPU is show

In this campaign option that targets select cities and school-districts in the Midwest, WPU is show

In this campaign option that targets select cities and school-districts in the Midwest, WPU is shown to be in the top three choices of a majority of high school students from each of those cities/school districts.

The corresponding marketi

Marketing Whiz   66   N/A

Marketing Whiz

This campaign consisted of a series of ads, each of which trumps the advantages of going to WPU as

This campaign consisted of a series of ads, each of which trumps the advantages of going to WPU as

This campaign consisted of a series of ads, each of which trumps the advantages of going to WPU as compared to one other university in that geographic area.

The corresponding marketing appeal is:

Competitive Advantage Appeal

Marketing Whiz   79   N/A

Marketing Whiz

The campaign highlights the value that a degree from WPU provides and compares it with the tuition

The campaign highlights the value that a degree from WPU provides and compares it with the tuition

The campaign highlights the value that a degree from WPU provides and compares it with the tuition cost at the university.

The corresponding marketing appeal is:

Favorable Price Appeal

Marketing Whiz   77   N/A

Marketing Whiz

Based on the agency's proposed big idea, which of the following approaches best describes the basis

Based on the agency's proposed big idea, which of the following approaches best describes the basis

Based on the agency's proposed big idea, which of the following approaches best describes the basis for the big idea for Brilette?

using a unique selling proposition

Marketing Whiz   67   N/A

Marketing Whiz

A new market entrant in the anti-dandruff shampoo market, Sun & Moon, launched a massive ...

A new market entrant in the anti-dandruff shampoo market, Sun & Moon, launched a massive ...

A new market entrant in the anti-dandruff shampoo market, Sun & Moon, launched a massive advertising campaign featuring a stylish, well-liked celebrity. The main idea in the campaign was that of "glamour" and transfer of that meaning fr

Marketing Whiz   62   N/A

Marketing Whiz

It isn’t a perfect approach and works logically when used in conjunction with the objective and ta

It isn’t a perfect approach and works logically when used in conjunction with the objective and ta

It isn’t a perfect approach and works logically when used in conjunction with the objective and task method.

This is a disadvantage of:

 Payout planning

Marketing Whiz   101   N/A

Marketing Whiz

It assumes that since firms have similar promotional expenditures, their promotions will be equally

It assumes that since firms have similar promotional expenditures, their promotions will be equally

It assumes that since firms have similar promotional expenditures, their promotions will be equally effective.

This is a disadvantage of:

The competitive parity method

Marketing Whiz   81   N/A

Marketing Whiz

The logic for not getting into financial problems may be true in an accounting sense; it may lead t

The logic for not getting into financial problems may be true in an accounting sense; it may lead t

The logic for not getting into financial problems may be true in an accounting sense; it may lead to budget cuts in a recession, when the firm can benefit from maintaining or increasing the budget.

This is a disadvantage of:

The

Marketing Whiz   58   N/A

Marketing Whiz

Firms have difficulty determining which specific actions will be required and the costs associated

Firms have difficulty determining which specific actions will be required and the costs associated

Firms have difficulty determining which specific actions will be required and the costs associated with each of those actions.

This is a disadvantage of:

The objective and task method

Marketing Whiz   62   N/A

Marketing Whiz

As long as sales continue to be the basis for evaluation, it is rarely possible to assess the earni

As long as sales continue to be the basis for evaluation, it is rarely possible to assess the earni

As long as sales continue to be the basis for evaluation, it is rarely possible to assess the earnings provided by the promotion effort, making it a difficult method to employ.

This is a disadvantage of:

The return on investment

Marketing Whiz   59   N/A

Marketing Whiz

This approach is characterized by no systematic thinking, and has no obvious advantages. This is a

This approach is characterized by no systematic thinking, and has no obvious advantages. This is a

This approach is characterized by no systematic thinking, and has no obvious advantages.

This is a disadvantage of:

The arbitrary allocation method

Marketing Whiz   64   N/A

Marketing Whiz

This set of approaches has yet to reach its potential because of the need for further refinement, w

This set of approaches has yet to reach its potential because of the need for further refinement, w

This set of approaches has yet to reach its potential because of the need for further refinement, which limits its widespread success.

This is a disadvantage of:

Quantitative models

Marketing Whiz   69   N/A

Marketing Whiz

It treats advertising as an expense associated with making a sale rather than as an investment; is

It treats advertising as an expense associated with making a sale rather than as an investment; is

It treats advertising as an expense associated with making a sale rather than as an investment; is difficult to employ for new product introductions.

This is a disadvantage of:

The percentage of sales method

Marketing Whiz   97   N/A

Marketing Whiz

Based on the information about the four brands, which of the following brands would be least suited

Based on the information about the four brands, which of the following brands would be least suited

Based on the information about the four brands, which of the following brands would be least suited for a broadcast ad during a news telecast?

Herb Essentials

Marketing Whiz   57   N/A

Marketing Whiz

Based on the information about the four brands, which of the following brands would be least affect

Based on the information about the four brands, which of the following brands would be least affect

Based on the information about the four brands, which of the following brands would be least affected if their ads were broadcast during a dark and violent television series?

Herb Essentials and Fansheen

Marketing Whiz   66   N/A

Marketing Whiz

For which of the following brands would you most recommend using a self-paced medium over all other

For which of the following brands would you most recommend using a self-paced medium over all other

For which of the following brands would you most recommend using a self-paced medium over all other available choices?

 Brilette and Hair & Neck

Marketing Whiz   55   N/A

Marketing Whiz