Marketing

Facebook makes their APIs freely available.

Facebook makes their APIs freely available.

Facebook makes their APIs freely available.

shootie   13   1 Reply

Marqus

User content is organic when its creation is incentivized or guided by the brand itself.

User content is organic when its creation is incentivized or guided by the brand itself.

User content is organic when its creation is incentivized or guided by the brand itself.

coffee_tea_me   13   1 Reply

Marqus

A gallery is the result of participatory advertising.

A gallery is the result of participatory advertising.

A gallery is the result of participatory advertising.

shootie   13   1 Reply

Marqus

Filler content and pillar content are essentially of the same originality and substance.

Filler content and pillar content are essentially of the same originality and substance.

Filler content and pillar content are essentially of the same originality and substance.

shootie   13   1 Reply

marketinguru

Which of the following is TRUE?

Which of the following is TRUE?

Which of the following is TRUE?
A) Listening is done on an ad hoc basis, whereas monitoring occurs more systematically.
B) Monitoring is done on an ad hoc basis, whereas listening occurs more systematically.
C) Both listening and monit

coffee_tea_me   13   1 Reply

bolangia

All of the following statements are true regarding services provided by Uber except:

All of the following statements are true regarding services provided by Uber except:

All of the following statements are true regarding services provided by Uber except:
A) in Brussels, a court fines drivers who use the service
B) in London and other major cities, drivers have staged demonstrations claiming unfair competition.
C)

logiol22   13   1 Reply

proshendo

In spite of Walmart's potential to transform India's retail sector for the better, Indian ...

In spite of Walmart's potential to transform India's retail sector for the better, Indian ...

In spite of Walmart's potential to transform India's retail sector for the better, Indian activists and policy makers are worried because:
A) Western-style, big-box retailing is anathema.
B) millions of shopkeepers will be out of business.
C) poli

logiol22   13   1 Reply

freshco

In less-developed countries the most important channel of distribution is:

In less-developed countries the most important channel of distribution is:

In less-developed countries the most important channel of distribution is:
A) door to door.
B) public marketplaces.
C) wholesale marketplaces.
D) pyramid schemes.
E) retail stores.

derro   13   2 Replies

derro

A distributor with good contacts is the best one to select in terms of generating quick sales and revenues.

A distributor with good contacts is the best one to select in terms of generating quick sales and revenues.

A distributor with good contacts is the best one to select in terms of generating quick sales and revenues.
[True or False]

logiol22   13   2 Replies

logiol22

Arabic ads contain more price information, and are more likely to include comparative appeals than U.S. ads.

Arabic ads contain more price information, and are more likely to include comparative appeals than U.S. ads.

Arabic ads contain more price information, and are more likely to include comparative appeals than U.S. ads.
[True or False]

logiol22   13   1 Reply

apuchicando

Which of the following is not identified by Porter as one of the five forces that explains ...

Which of the following is not identified by Porter as one of the five forces that explains ...

Which of the following is not identified by Porter as one of the five forces that explains competition in an industry?
A) threat of new entrants
B) threat of substitute products or services
C) bargaining power of suppliers
D) bargaining power of

derro   13   2 Replies

derro

Ten volunteers are requested from your class to test a new bicycle. Of these ten, two are selected ...

Ten volunteers are requested from your class to test a new bicycle. Of these ten, two are selected ...

Ten volunteers are requested from your class to test a new bicycle. Of these ten, two are selected at random for
  the actual tests. The sampling frame consists of
 a. the students who were selected for the actual tests.
  b. the stude

Bryzgalov   14   1 Reply

jayjaypoh

Which of the following is an example of an interval scale?

Which of the following is an example of an interval scale?

Which of the following is an example of an interval scale?
 a. Female/Male
  b. Attitude toward an advertisement
  c. Social class
  d. Income
  e. Number of purchasers

Question 2

Coc

blah678   14   1 Reply

pradip

Service consistency is usually more important than speed of service. (True or false?)

Service consistency is usually more important than speed of service. (True or false?)

Service consistency is usually more important than speed of service.
 
 Indicate whether the statement is true or false

Question 2

Analysis that examines changes in the relative frequency of the hum

houghtk2   14   3 Replies

Salem23

Sarah buys only Pepsi and Sierra Mist; she is multibrand loyal. (True or false?)

Sarah buys only Pepsi and Sierra Mist; she is multibrand loyal. (True or false?)

Sarah buys only Pepsi and Sierra Mist; she is multibrand loyal.
 
 Indicate whether the statement is true or false

Question 2

All of the following are processes involved in Supply Chain Management e

kingpulley29   14   1 Reply

socob255

Discuss how the term materialismo snobbery is related to service ...

Discuss how the term materialismo snobbery is related to service ...

Discuss how the term materialismo snobbery is related to service wages.

Question 2

_________ integrate multiple communication and customer contact channels-including the Web, e-mail, call center, and social m

crage   14   2 Replies

crage

For a new-market strategy innovation strategy to work, which of the following requirements need to ...

For a new-market strategy innovation strategy to work, which of the following requirements need to ...

For a new-market strategy innovation strategy to work, which of the following requirements need to be met?
 A) The company must be able to create a business model to make profits at a discount price.
  B) Present customers need to go to an

Steven   14   2 Replies

Steven

Having a relationship orientation is critical to developing a customer-relating capability. ...

Having a relationship orientation is critical to developing a customer-relating capability. ...

Having a relationship orientation is critical to developing a customer-relating capability.
 
 Indicate whether the statement is true or false

Question 2

The researchers' recommendations should foll

lkjbhuib   14   3 Replies

mt1036222

If an interviewer makes a mistake in recording a respondents' answer, this is a nonrespondent ...

If an interviewer makes a mistake in recording a respondents' answer, this is a nonrespondent ...

If an interviewer makes a mistake in recording a respondents' answer, this is a nonrespondent error.
 
 Indicate whether the statement is true or false

Question 2

This metaphor implies that for mark

Ashley b   14   3 Replies

lwbohn

Among the seven key elements for manufacturing hoopla is that people like stuff that they can use ...

Among the seven key elements for manufacturing hoopla is that people like stuff that they can use ...

Among the seven key elements for manufacturing hoopla is that people like stuff that they can use and not ignore and dispose of as fast as possible. This is known as __________.
 a. connection
 b. candor
 c. momentum
 d. pragmatis

sunnysummer   14   2 Replies

sunnysummer

Which of the following is a step in the problem-definition process?

Which of the following is a step in the problem-definition process?

Which of the following is a step in the problem-definition process?
 a. Identify key symptoms to understand the business situation.
 b. Determine the unit of analysis.
 c. Write research questions and/or research hypotheses.
 d. A

Sheta   14   1 Reply

Chefiegal

Which of the following is NOT true about a company dashboard?

Which of the following is NOT true about a company dashboard?

Which of the following is NOT true about a company dashboard?
 a. They can take any shape.
  b. If a gauge is in the center, the company is in trouble.
  c. They can include financial information.
  d. They can include HR informat

tobedds   14   2 Replies

tobedds

Looking for suppliers who are cheaper than our current ones but still high quality is an example of ...

Looking for suppliers who are cheaper than our current ones but still high quality is an example of ...

Looking for suppliers who are cheaper than our current ones but still high quality is an example of a way to
 a. increase sales volume.
  b. change our prices.
  c. decrease variable costs.
  d. decrease fixed costs.

[co

bvillan1   14   3 Replies

kheycee

Jeni starts a new job as a lab assistant, but the lab is located on the other side of town. When she ...

Jeni starts a new job as a lab assistant, but the lab is located on the other side of town. When she ...

Jeni starts a new job as a lab assistant, but the lab is located on the other side of town. When she decides where to purchase a car, her main concern will be the
 a. staff she interacts with at the company.
  b. cars the company is selling

Nstilli   14   3 Replies

mlee24

What are descriptive statistics and why are they used in marketing ...

What are descriptive statistics and why are they used in marketing ...

What are descriptive statistics and why are they used in marketing research?

Question 2

Holes in perceptual maps identify areas of fierce competition among an industry's firms.
 a. True
  b. False

amira   14   3 Replies

Salem23

Which of the following details about the sampling plan could the researcher reasonably exclude from ...

Which of the following details about the sampling plan could the researcher reasonably exclude from ...

Which of the following details about the sampling plan could the researcher reasonably exclude from the body of the report?
 a. How the population was defined and limited
  b. How the list of sampling units was generated
  c. What bias

blah678   14   3 Replies

mrman1223

An oral report that includes a graphical presentation should be used a. as often as possible as it ...

An oral report that includes a graphical presentation should be used a. as often as possible as it ...

An oral report that includes a graphical presentation should be used
 a. as often as possible as it is the best method.
  b. to interpret results.
  c. to vividly present the research findings.
  d. only if graphs serve the purpos

Jameskiller   14   1 Reply

x

Which of the following statements about the editing process are TRUE?

Which of the following statements about the editing process are TRUE?

Which of the following statements about the editing process are TRUE?
 a. When it's obvious a respondent hasn't taken the study seriously, his or her answers should be dropped.
  b. All completed questionnaires should be kept.
  c. All

keant2   14   3 Replies

tristankk

Which of the following is NOT included in the recruiting message?

Which of the following is NOT included in the recruiting message?

Which of the following is NOT included in the recruiting message?
 a. Who you are
  b. Your request for help
  c. How long the survey will take
  d. Demographic questions
  e. Any incentives the respondent may receive

Vhansen02   14   1 Reply

Me12345

Discuss why the use of humor in an advertisement might not be ...

Discuss why the use of humor in an advertisement might not be ...

Discuss why the use of humor in an advertisement might not be effective?

Question 2

Purchase intentions
 a. are a very good indicator of an individual's future behavior.
  b. may be better predictor

berrytarts   14   2 Replies

berrytarts

One role of personal selling is to get consumers to buy things they may not need but can be induced ...

One role of personal selling is to get consumers to buy things they may not need but can be induced ...

One role of personal selling is to get consumers to buy things they may not need but can be induced to want.
 
 Indicate whether the statement is true or false

Question 2

Which choice below best rep

lmo12   14   2 Replies

lmo12

Which of the following statements is NOT valid?

Which of the following statements is NOT valid?

Which of the following statements is NOT valid?
 a. Panel data is less vulnerable to the recall errors associated with reporting past behavior than cross-sectional data.
  b. Panel data can be gathered via longer and more arduous interviews

sarahnguyen   14   1 Reply

Themanishere

The lower the relevance of an issue, the lower the threat intensity that is needed to activate a ...

The lower the relevance of an issue, the lower the threat intensity that is needed to activate a ...

The lower the relevance of an issue, the lower the threat intensity that is needed to activate a response.
 
 Indicate whether the statement is true or false

Question 2

Customer Lifetime Value is on

Azhan   14   3 Replies

SweetMarie1998

Bread is usually a convenience product. (True or false?)

Bread is usually a convenience product. (True or false?)

Bread is usually a convenience product.
 
 Indicate whether the statement is true or false

Question 2

Jessica is attending a Mary Kay free facial event her friend Jasmine is putting on. After the fr

lmo12   14   3 Replies

Themanishere

The Coca-Cola advertising campaign aligned with NASCAR created the first-ever live performance ...

The Coca-Cola advertising campaign aligned with NASCAR created the first-ever live performance ...

The Coca-Cola advertising campaign aligned with NASCAR created the first-ever live performance directed at a nationwide audience with improv actors adapting to audience polls in real time.
 
 Indicate whether the statement is true or false[

dymasraja   14   2 Replies

dymasraja

Intermodal transport usually includes using containerized shipping linked to air transport. ...

Intermodal transport usually includes using containerized shipping linked to air transport. ...

Intermodal transport usually includes using containerized shipping linked to air transport.
 
 Indicate whether the statement is true or false

Question 2

If a business in Los Angeles ships a package

jmountain   14   3 Replies

BryGuy10

Which of the following is incorrect regarding the balance sheet?

Which of the following is incorrect regarding the balance sheet?

Which of the following is incorrect regarding the balance sheet?
 a. Net worth is the difference between what the company owns and what the company owes.
 b. Prepaid expenses, part of current assets, can be liquidated within a year.
 c

megnogz   14   3 Replies

kheycee

John went to the store to purchase a new television but quickly got so overwhelmed by all the ...

John went to the store to purchase a new television but quickly got so overwhelmed by all the ...

John went to the store to purchase a new television but quickly got so overwhelmed by all the features of the various choices that he ended of going home empty-handed. This is an example of:
 a. selective processing.
 b. the framing effect.

Azhan   14   3 Replies

kimahnse

Which of the following is a tactic that might be used in an implicit memory measure?

Which of the following is a tactic that might be used in an implicit memory measure?

Which of the following is a tactic that might be used in an implicit memory measure?
 a. Completing a brand name after being given only half of its letters
  b. Filling in the blanks to finish a sentence about the ad just seen
  c. Vis

Rene   14   3 Replies

Shahla

How can you use the four functions of management to manage your job ...

How can you use the four functions of management to manage your job ...

How can you use the four functions of management to manage your job search?

Question 2

Explain corporate sustainability.

Question 3

What are the general responsibilit

mananshah90   14   1 Reply

Snofox68