Marketing

When a professional interviewer holds a 90-minute discussion with one member of the target market to ...

When a professional interviewer holds a 90-minute discussion with one member of the target market to ...

When a professional interviewer holds a 90-minute discussion with one member of the target market to find out why that respondent purchases a particular brand of clothing, this is an example of a _____.
 a. depth interview
  b. concept test

Kelsierae11   12   1 Reply

elhelww

In practice, decision-making rarely relies wholly on an input-output framework of marketing research ...

In practice, decision-making rarely relies wholly on an input-output framework of marketing research ...

In practice, decision-making rarely relies wholly on an input-output framework of marketing research and formal statistical models, but combines them with managers' experience, judgment, and intuition.
 
 Indicate whether the statement is t

kkqueen14   12   2 Replies

kkqueen14

Failure to let the vendor assist the buyer by adding new items or new colors to the mix is a common ...

Failure to let the vendor assist the buyer by adding new items or new colors to the mix is a common ...

Failure to let the vendor assist the buyer by adding new items or new colors to the mix is a common buying error.
 
 Indicate whether the statement is true or false

Question 2

The most common measur

ljb99   12   1 Reply

amandagrace

The zero scale value found when measuring marketing variables typically represents:

The zero scale value found when measuring marketing variables typically represents:

The zero scale value found when measuring marketing variables typically represents:
 a. the ordinal nature of the variable.
  b. an absolute lack of an attribute.
  c. the logical existence of a natural zero point.
  d. a point of

IRIS123456   12   2 Replies

IRIS123456

Ned regularly sticks a pack of gum or two into his pocket before leaving the supermarket. He does ...

Ned regularly sticks a pack of gum or two into his pocket before leaving the supermarket. He does ...

Ned regularly sticks a pack of gum or two into his pocket before leaving the supermarket. He does not think of this as shoplifting because the packs never add up to more than a dollar. Besides, he thinks that the store rips customers off by charging

abeytaae   12   3 Replies

J_eazy

Which of the following is not true regarding consumer segmentation studies?

Which of the following is not true regarding consumer segmentation studies?

Which of the following is not true regarding consumer segmentation studies?
 a. They may be used to identify consumer preferences.
  b. They are conducted to identify market segments.
  c. They may be used to identify profiles of heavy

mac   12   2 Replies

mac

More complex logistics and currency fluctuations require measuring all relevant costs before ...

More complex logistics and currency fluctuations require measuring all relevant costs before ...

More complex logistics and currency fluctuations require measuring all relevant costs before committing to a worldwide source.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2[/colo

vinh   12   1 Reply

Pita

It has been argued that the differences in cultural lifestyle can be accounted for by four major ...

It has been argued that the differences in cultural lifestyle can be accounted for by four major ...

It has been argued that the differences in cultural lifestyle can be accounted for by four major dimensions of culture including individualism, power distance, uncertainty avoidance, and ____.
 a. political dominance
  b. understated releva

Mansi   12   1 Reply

Anna123

Which of the following is FALSE?

Which of the following is FALSE?

Which of the following is FALSE?
 a. Multiple-choice questions tend to bias results by the order in which the alternatives are given.
  b. An important advantage of open-ended questions is that respondents may answer them in their own words

englishkarter   12   3 Replies

kheycee

Death wish research occurs when short cuts are taken. (True or false?)

Death wish research occurs when short cuts are taken. (True or false?)

Death wish research occurs when short cuts are taken.
 a. True
  b. False

Question 2

It is not in the best interests of the researcher to point out the limitations of the research to the reader.

abeytaae   12   2 Replies

abeytaae

Sometimes people steal just because they know it is something they are not supposed to do. This is ...

Sometimes people steal just because they know it is something they are not supposed to do. This is ...

Sometimes people steal just because they know it is something they are not supposed to do. This is known as
 a. compulsion.
  b. elation.
  c. paranoid purchasing.
  d. thrill-seeking tendency.
  e. psychotic shoplifting.

mananshah90   12   1 Reply

gurpriya77

E-mail is a ____ because it changes the way we sent documents to other people, which is a pronounced ...

E-mail is a ____ because it changes the way we sent documents to other people, which is a pronounced ...

E-mail is a ____ because it changes the way we sent documents to other people, which is a pronounced effect on consumption practices that were previously used.
 a. cannibalization product
  b. continuous innovation
  c. dynamically con

katieedid   12   2 Replies

katieedid

In Hofstede's cultural categorization, the degree to which a society is relatively equal or unequal ...

In Hofstede's cultural categorization, the degree to which a society is relatively equal or unequal ...

In Hofstede's cultural categorization, the degree to which a society is relatively equal or unequal in terms of status is known as
 a. masculinity versus femininity.
  b. uncertainty avoidance.
  c. power distance.
  d. cohesion.

yushi   12   1 Reply

kiavash

Which of the following provides the programming we need to carry out social media activities?

Which of the following provides the programming we need to carry out social media activities?

Which of the following provides the programming we need to carry out social media activities?
A) devices
B) perpetual beta
C) tag cloud
D) crowdsourcing
E) social software

shootie   12   1 Reply

marketinguru

Network effects enable organizations to leverage the value of crowdsourcing.

Network effects enable organizations to leverage the value of crowdsourcing.

Network effects enable organizations to leverage the value of crowdsourcing.

shootie   12   1 Reply

marketinguru

When Girls With Guts (http://girlswithguts.blogspot.com/) blog about a recent restaurant opening, ...

When Girls With Guts (http://girlswithguts.blogspot.com/) blog about a recent restaurant opening, ...

When Girls With Guts (http://girlswithguts.blogspot.com/) blog about a recent restaurant opening, the earned media is known as a(n) ________.
A) virtual good
B) nudge
C) brand profile
D) backchannel
E) influence post

coffee_tea_me   12   1 Reply

Marqus

Which of the following is an indicator of the brand's success in establishing a known presence ...

Which of the following is an indicator of the brand's success in establishing a known presence ...

Which of the following is an indicator of the brand's success in establishing a known presence within a community?
A) a leaderboard
B) the fan base
C) badges
D) clickthroughs
E) social lock in

shootie   12   1 Reply

marketinguru

A gift application is an example of a virtual good.

A gift application is an example of a virtual good.

A gift application is an example of a virtual good.

coffee_tea_me   12   1 Reply

bolangia

LinkedIn is an example of an external social network.

LinkedIn is an example of an external social network.

LinkedIn is an example of an external social network.

shootie   12   1 Reply

bolangia

People who write reviews tend to shop less frequently and to spend less online than those who do not ...

People who write reviews tend to shop less frequently and to spend less online than those who do not ...

People who write reviews tend to shop less frequently and to spend less online than those who do not write reviews.

coffee_tea_me   12   1 Reply

Marqus

The process of monitoring answers all of the following questions EXCEPT:

The process of monitoring answers all of the following questions EXCEPT:

The process of monitoring answers all of the following questions EXCEPT:
A) How many times was the search term found?
B) Who else read the search term found?
C) Where was the search term found?
D) Who mentioned the search term?

coffee_tea_me   12   1 Reply

Marqus

People who are willing to take a 30-minute phone survey may be different than those who aren't. ...

People who are willing to take a 30-minute phone survey may be different than those who aren't. ...

People who are willing to take a 30-minute phone survey may be different than those who aren't. This would be an example of ________.
A) the echo effect
B) sampling error
C) nonresponse bias
D) coverage error
E) informed

shootie   12   1 Reply

marketinguru

SMROI answers the question: (Multiple Choice)

SMROI answers the question: (Multiple Choice)

SMROI answers the question:
A) How much income did our investments in social media marketing generate?
B) What levels of engagement did our social media campaign create?
C) How many more social media users are now aware of our brand?

shootie   12   1 Reply

Marqus

Lean consumption is focused on providing the full value that buyers desire from their goods and ...

Lean consumption is focused on providing the full value that buyers desire from their goods and ...

Lean consumption is focused on providing the full value that buyers desire from their goods and services, with the greatest efficiency and least trouble.
 
 Indicate whether the statement is true or false

Question 2[/

Myasslik   13   3 Replies

x

The goal of analysis is to identify:

The goal of analysis is to identify:

The goal of analysis is to identify:
 a. the value that customers place on different levels of performance for each element of their experience.
 b. the customers' minimal expectations for each element.
 c. the customers' perception of

av   13   1 Reply

loco123

Salesperson job satisfaction decreases when there is increased uncertainty about expectations and ...

Salesperson job satisfaction decreases when there is increased uncertainty about expectations and ...

Salesperson job satisfaction decreases when there is increased uncertainty about expectations and the length of the product line increases.
 
 Indicate whether the statement is true or false

Question 2

AllisonHope3   13   2 Replies

AllisonHope3

An example of single product line is:

An example of single product line is:

An example of single product line is:
 a. four-door sedans offered by various automakers.
 b. 125 passenger jets manufactured by Airbus and Boeing.
 c. Hershey Kisses in a variety of flavors including almond, dark chocolate, and carame

medjed   13   2 Replies

medjed

In e-marketing, tracking and profiling software is called a. T & P's. b. ProTracks. c. ...

In e-marketing, tracking and profiling software is called a. T & P's. b. ProTracks. c. ...

In e-marketing, tracking and profiling software is called
 a. T & P's.
  b. ProTracks.
  c. Trackies.
  d. Cookies.
  e. all of the above refer to the same thing.

Question 2

The polic

ljb99   13   3 Replies

itsmealviny

Which of the following minimizes the volume of inventory by making it available only when it is ...

Which of the following minimizes the volume of inventory by making it available only when it is ...

Which of the following minimizes the volume of inventory by making it available only when it is needed for the production process?
 a. Lean manufacturing
  b. Total productive maintenance
  c. Just-in-time
  d. Six Sigma

[b

kingpulley29   13   1 Reply

amandagrace

Under _____ to a named overseas port of import, the seller quotes a price for the goods including ...

Under _____ to a named overseas port of import, the seller quotes a price for the goods including ...

Under _____ to a named overseas port of import, the seller quotes a price for the goods including the cost of transportation to the named port of debarkation. The cost of insurance and the choice of insurer are left to the buyer.
 a. delivered d

Kpolizzi02   13   3 Replies

ilhugyifhgd

The Live-Aid-like series used which of the following public relations mechanisms?

The Live-Aid-like series used which of the following public relations mechanisms?

The Live-Aid-like series used which of the following public relations mechanisms?
 a. event marketing c. sponsorship
  b. corporate advertising d. press conference

Question 2

Product line pricing oc

aharden0629   13   1 Reply

Ludeactionz

Operating profit is the difference between:

Operating profit is the difference between:

Operating profit is the difference between:
 a. net sales and returns and allowances.
  b. gross margin and operating expenses.
  c. gross margin and cost of goods sold.
  d. cost of goods sold and returns and allowances.
  e

SophiaGrant   13   1 Reply

tinydancer1314

In Germany, the members of the ____________________ subculture have larger, extended, families ...

In Germany, the members of the ____________________ subculture have larger, extended, families ...

In Germany, the members of the ____________________ subculture have larger, extended, families living under one roof, they purchase in shops with home-country products, which pepper the retailing landscape in larger German cities, and they maintain M

leo su   13   1 Reply

HArdyx

The goal of a transformational ad is to:

The goal of a transformational ad is to:

The goal of a transformational ad is to:
 A) decrease emotional involvement by concentrating on consumer efforts rather than their needs.
  B) use sympathy and empathy to attract consumers toward the brand.
  C) reposition brand exte

englishkarter   13   1 Reply

ssssaww

We tend to associate hamburgers, diners, and truck stops with lower social status groups. These are ...

We tend to associate hamburgers, diners, and truck stops with lower social status groups. These are ...

We tend to associate hamburgers, diners, and truck stops with lower social status groups. These are examples of what are best known as
 a. geographic emblems.
  b. ethnic emblems.
  c. reference group emblems.
  d. social class em

srbarrett98   13   1 Reply

samer

Which of the following is a form of earned media?

Which of the following is a form of earned media?

Which of the following is a form of earned media?
A) advertising
B) word-of-mouth communication
C) personal selling
D) company website
E) sponsorships

coffee_tea_me   13   1 Reply

bolangia

ITunes is categorized as a virtual world.

ITunes is categorized as a virtual world.

iTunes is categorized as a virtual world.

shootie   13   1 Reply

bolangia

A group of people who come together for a specific purpose, who are guided by community policies, ...

A group of people who come together for a specific purpose, who are guided by community policies, ...

A group of people who come together for a specific purpose, who are guided by community policies, and who are supported by Internet access that enables virtual communication is called a(n) ________.
A) open access site
B) influence network

shootie   13   1 Reply

Marqus

The need to manage multiple community accounts (and to forego some due to the required investment), ...

The need to manage multiple community accounts (and to forego some due to the required investment), ...

The need to manage multiple community accounts (and to forego some due to the required investment), as well as the steady streams of content flowing from multiple networks, often leads to ________.
A) ambient intimacy
B) Dunbar's numbe

coffee_tea_me   13   1 Reply

Marqus

Facebook makes their APIs freely available.

Facebook makes their APIs freely available.

Facebook makes their APIs freely available.

shootie   13   1 Reply

Marqus