Marketing

6 years ago

"Containerization" refers to a company's:

"Containerization" refers to a company's:
A) designing attractive product packaging that will help a product "sell itself."
B) use of computer technology to keep a lid on ("contain") distribution costs.

seaweed 310 2 Replies

7 years ago

"Convergence" is a term that describes a world in which the telecommunications, consumer ...

"Convergence" is a term that describes a world in which the telecommunications, consumer electronics, computer, and entertainment industries are entering each others' markets.
Is this t or f?

seaweed 78 2 Replies

7 years ago

"Conversationalists:" (Multiple Choice Question)

"Conversationalists:"
A) maintain discussions with their friends via Twitter and Facebook updates and comments.
B) are reactors to content.
C) tend to be efficient and organized users of social content.
D) maintain a pro

shootie 39 1 Reply

6 years ago

"Cosmopolitan Elites," "Les Chics" and "Lunch at Tim's" are:

"Cosmopolitan Elites," "Les Chics" and "Lunch at Tim's" are
A) psychographic clusters
B) demographic segments
C) geographic groups
D) generation X and Y segments
E) behavioral segments

Mari-chi 87 1 Reply

vfloyd

6 years ago

"Cost-based," "market-based," and "negotiated" are three ...

"Cost-based," "market-based," and "negotiated" are three approaches to:
A) dumping.
B) gray marketing.
C) transfer pricing.
D) price skimming.
E) counter trade.

Contesso 124 1 Reply

ko-evolve

7 years ago

"Creators" create ________. (Multiple Choice)

"Creators" create ________.
A) content
B) social media sites
C) sales promotions
D) RSS feeds
E) permission emails

coffee_tea_me 88 1 Reply

6 years ago

"Critics:" (Multiple Choice Question)

"Critics:"
A) maintain discussions with their friends via Twitter and Facebook updates and comments.
B) are reactors to content.
C) tend to be efficient and organized users of social content.
D) maintain a profile on one

coffee_tea_me 51 1 Reply

6 years ago

"Deliverables" are the information and documents to be given to the client at the ...

"Deliverables" are the information and documents to be given to the client at the conclusion of the project.

Jeleci 70 2 Replies

6 years ago

"Demand created in the B2B market, but ultimately created by what the final consumer ...

"Demand created in the B2B market, but ultimately created by what the final consumer wants," is called
A) consumer demand.
B) derived demand.
C) joint demand.
D) supply and demand.
E) modified demand.

Kayty 77 1 Reply

BlueFusion

6 years ago

"Digital collaborators:" (Multiple Choice Question)

"Digital collaborators:"
A) have the most gadgets of any group and use them to work, play, create, and share by visiting social networks with their mobile devices.
B) use mobile devices to visit social networks and for texting, bu

shootie 44 1 Reply

6 years ago

"Discussion and consensus must be the norms. Partners must be viewed as equals." When ...

"Discussion and consensus must be the norms. Partners must be viewed as equals." When applied to global strategic partnerships, this statement indicates the importance of which factor?
A) mission
B) strategy
C) governance

Contesso 77 1 Reply

somemos

7 years ago

"Distinguishing psychological characteristics that lead to relatively consistent and enduring ...

"Distinguishing psychological characteristics that lead to relatively consistent and enduring responses to the environment in which a person lives" is called
A) personality.
B) self-image.
C) self-concept.
D) psychologic

alperkilic 325 4 Replies

kobi1212

3 years ago

"Do you remember seeing a commercial for wireless communication?" is an example of an ...

"Do you remember seeing a commercial for wireless communication?" is an example of an aided recall question.
A) True
B) False

normie 107 2 Replies

normie

7 years ago

"Dove" was originally a facial bar soap. Unilever has developed products in the body ...

"Dove" was originally a facial bar soap. Unilever has developed products in the body wash, hair care, moisturizer and antiperspirant segments with the "Dove" brand name. Unilever has engaged in ________ with this brand.
A) fu

alperkilic 106 1 Reply

RainbowRising

6 years ago

"Exclusive" dating sites such as hotenough.org that weed out unattractive people are ...

"Exclusive" dating sites such as hotenough.org that weed out unattractive people are examples of online gated communities.

coffee_tea_me 31 1 Reply

6 years ago

"Export price escalation" is the increase in the initial selling price of goods traded ...

"Export price escalation" is the increase in the initial selling price of goods traded across borders.
Is this t or f?

seaweed 98 2 Replies

7 years ago

"Export selling" involves tailoring various elements of the marketing mix to global ...

"Export selling" involves tailoring various elements of the marketing mix to global market requirements.
Is this t or f?

seaweed 117 2 Replies

7 years ago

"Face-to-face communication that involves a seller presenting the benefits of a product to a ...

"Face-to-face communication that involves a seller presenting the benefits of a product to a buyer for the purpose of making a sale" is a description of
A) public relations.
B) direct-response advertising.
C) publicity.

alperkilic 1002 6 Replies

Luna Loo

4 years ago

"Farmville" and "Words with Friends" are both examples of ________.

"Farmville" and "Words with Friends" are both examples of ________.
A) social games
B) brand communities
C) user-generated sites
D) fan pages
E) crowdsourcing

normie 198 2 Replies

normie

7 years ago

"Forms good team relationships with others" describes the interviewer characteristic of ...

"Forms good team relationships with others" describes the interviewer characteristic of aptitude.

bosmann 72 1 Reply

bantero

7 years ago

"Forms good team relationships with others" describes the interviewer characteristic of ...

"Forms good team relationships with others" describes the interviewer characteristic of ________.
A) aptitude
B) teamwork
C) command
D) ethics
E) third ear

Jeleci 94 2 Replies

6 years ago

"Four out of five dentists agree!" is an example of using the influence tactic of ...

"Four out of five dentists agree!" is an example of using the influence tactic of ________.
A) social proof
B) authority
C) affinity
D) scarcity
E) consistency

coffee_tea_me 36 1 Reply

6 years ago

"Frugal Engineering" and "Reverse Innovation" are some of the terms that GE, ...

"Frugal Engineering" and "Reverse Innovation" are some of the terms that GE, Proctor & Gamble, Siemens, and Unilever are using to describe efforts to penetrate more deeply into emerging markets.
Is this t or f?

seaweed 119 2 Replies

7 years ago

"Funnelling" in the media selection process involves

"Funnelling" in the media selection process involves
A) developing budget summaries that outline spending
B) moving additional dollars into the media budget
C) pulsing
D) moving from general types of media to a specific

Timmy 226 1 Reply

MrDee

6 years ago

"Funnelling" is a process that occurs at which stage of the marketing research ...

"Funnelling" is a process that occurs at which stage of the marketing research process?
A) exploratory research
B) data analysis & interpretation
C) problem awareness
D) data transfer & processing
E) immedia

Kayty 844 7 Replies

Jacob Pang

3 years ago

"Gets people to like him or her quickly and convinces people to cooperate who might not ...

"Gets people to like him or her quickly and convinces people to cooperate who might not otherwise respond" describes the interviewer characteristic of ethics.

Jeleci 80 2 Replies

6 years ago

"Gets people to like him or her quickly and convinces people to cooperate who might not ...

"Gets people to like him or her quickly and convinces people to cooperate who might not otherwise respond" describes the interviewer characteristic of ________.
A) work orientation
B) pride
C) ability to woo
D) ethic

Jeleci 89 2 Replies

6 years ago

"Greenfield investment" is a phrase sometimes used interchangeably with the phrase ...

"Greenfield investment" is a phrase sometimes used interchangeably with the phrase "licensing agreement."
Is this t or f?

Contesso 107 1 Reply

ko-evolve

7 years ago

"Heinz" is best described as a

"Heinz" is best described as a
A) family brand.
B) brand name.
C) brand mark.
D) trade mark.
E) logo.

Kayty 159 2 Replies

Warren Wong

3 years ago

"High cost" and "high turnover" are two disadvantages to using an expatriate ...

"High cost" and "high turnover" are two disadvantages to using an expatriate sales force.
Is this t or f?

Contesso 80 1 Reply

ko-evolve

7 years ago

"History" refers to the occurrence of events before the experiment.

Jeleci 58 2 Replies

6 years ago

"I am Devoted" and "I Measure Twice" are two general consumer groups ...

"I am Devoted" and "I Measure Twice" are two general consumer groups identified by MONITOR's MindBase.
A) True
B) False

normie 198 2 Replies

normie

7 years ago

"If it's more expensive it must be better" is an example of ________.

"If it's more expensive it must be better" is an example of ________.
A) verification
B) the rule of reciprocity
C) the principle of scarcity
D) the principle of least interest
E) a heuristic

shootie 27 1 Reply

6 years ago

"Increase the number of Facebook fans by 3,000 by December 1" is an example of a(n)A) ...

"Increase the number of Facebook fans by 3,000 by December 1" is an example of a(n)
A) objective
B) strategy
C) tactic
D) value

rohu 68 2 Replies

rohu

6 years ago

"Insects" could be an example of a query.

coffee_tea_me 19 1 Reply