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alperkilic alperkilic
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6 years ago
"Dove" was originally a facial bar soap. Unilever has developed products in the body wash, hair care, moisturizer and antiperspirant segments with the "Dove" brand name. Unilever has engaged in ________ with this brand.
A) functional launching
B) product stretching
C) commercialization
D) business analysis
E) innovation diffusion
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THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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RainbowRisingRainbowRising
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alperkilic Author
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6 years ago
Just got PERFECT on my quiz
Alina01978
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Yesterday
Smart ... Thanks!
jmendoza
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2 hours ago
Thank you, thank you, thank you!
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