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normie normie
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7 years ago
Unilever regularly runs ads comparing its Suave products to "overpriced competitors." To account for cultural differences, Unilever should adapt this campaign if it wanted to run ads in Japan.
A) True
B) False
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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7 years ago
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normie Author
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#2
7 years ago
This concept was killing me, makes a lot more sense
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#3
4 years ago
thx
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