Top Posters
Since Sunday
5
a
5
k
5
c
5
B
5
l
5
C
4
s
4
a
4
t
4
i
4
r
4
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
debbyFlynn debbyFlynn
wrote...
Go to Answer
Posts: 928
Rep: 0 0
7 years ago
While many advertisers use celebrity endorsements, Dove's "Real Beauty" campaign used "real" women of different shapes and sizes as a(n) ________, enforcing the idea that women who do not subscribe to unrealistic beauty standards established by conventional supermodels can set fashion and appearance standards.
A) reference group
B) family segment
C) social class
D) ethnic group
E) subculture
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
Read 158 times
1 Reply
Replies
Answer verified by a subject expert
yamyam
wrote...
#1
Top Poster
Posts: 645
Rep: 17 0
7 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

debbyFlynn Author
wrote...

7 years ago
this is exactly what I needed
Chaldoren
wrote...

Yesterday
This helped my grade so much Perfect
Katey_maree
wrote...

2 hours ago
Helped a lot
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1230 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 240
  
 200
  
 791
Your Opinion
What percentage of nature vs. nurture dictates human intelligence?
Votes: 431
Previous poll results: What's your favorite coffee beverage?