Dove's Campaign for Real Beauty features women with imperfect bodies modeling in advertisements for ...

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Dove's Campaign for Real Beauty features women with imperfect bodies modeling in advertisements for ...

Dove's Campaign for Real Beauty features women with imperfect bodies modeling in advertisements for skin and hair care products. The nature of the social comparison that occurs when a consumer uses these marketing images as a benchmark is likely different than the social comparison that occurs when a consumer sees advertisements for other skin and hair care products.

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