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Timmy Timmy
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6 years ago
"Funnelling" in the media selection process involves
A) developing budget summaries that outline spending
B) moving additional dollars into the media budget
C) pulsing
D) moving from general types of media to a specific medium
E) crafting the advertising message
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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1 Reply
Tuckwell, Canadian Advertising in Action, 11e
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MrDeeMrDee
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Posts: 378
6 years ago
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