Marketing

It assumes that since firms have similar promotional expenditures, their promotions will be equally

It assumes that since firms have similar promotional expenditures, their promotions will be equally

It assumes that since firms have similar promotional expenditures, their promotions will be equally effective.

This is a disadvantage of:

The competitive parity method

Marketing Whiz   84   N/A

Marketing Whiz

It isn’t a perfect approach and works logically when used in conjunction with the objective and ta

It isn’t a perfect approach and works logically when used in conjunction with the objective and ta

It isn’t a perfect approach and works logically when used in conjunction with the objective and task method.

This is a disadvantage of:

 Payout planning

Marketing Whiz   102   N/A

Marketing Whiz

A new market entrant in the anti-dandruff shampoo market, Sun & Moon, launched a massive ...

A new market entrant in the anti-dandruff shampoo market, Sun & Moon, launched a massive ...

A new market entrant in the anti-dandruff shampoo market, Sun & Moon, launched a massive advertising campaign featuring a stylish, well-liked celebrity. The main idea in the campaign was that of "glamour" and transfer of that meaning fr

Marketing Whiz   63   N/A

Marketing Whiz

Based on the agency's proposed big idea, which of the following approaches best describes the basis

Based on the agency's proposed big idea, which of the following approaches best describes the basis

Based on the agency's proposed big idea, which of the following approaches best describes the basis for the big idea for Brilette?

using a unique selling proposition

Marketing Whiz   69   N/A

Marketing Whiz

The campaign highlights the value that a degree from WPU provides and compares it with the tuition

The campaign highlights the value that a degree from WPU provides and compares it with the tuition

The campaign highlights the value that a degree from WPU provides and compares it with the tuition cost at the university.

The corresponding marketing appeal is:

Favorable Price Appeal

Marketing Whiz   79   N/A

Marketing Whiz

This campaign consisted of a series of ads, each of which trumps the advantages of going to WPU as

This campaign consisted of a series of ads, each of which trumps the advantages of going to WPU as

This campaign consisted of a series of ads, each of which trumps the advantages of going to WPU as compared to one other university in that geographic area.

The corresponding marketing appeal is:

Competitive Advantage Appeal

Marketing Whiz   84   N/A

Marketing Whiz

In this campaign option that targets select cities and school-districts in the Midwest, WPU is show

In this campaign option that targets select cities and school-districts in the Midwest, WPU is show

In this campaign option that targets select cities and school-districts in the Midwest, WPU is shown to be in the top three choices of a majority of high school students from each of those cities/school districts.

The corresponding marketi

Marketing Whiz   67   N/A

Marketing Whiz

This campaign option focuses on a student’s feeling of accomplishment at the graduation ceremony ...

This campaign option focuses on a student’s feeling of accomplishment at the graduation ceremony ...

This campaign option focuses on a student’s feeling of accomplishment at the graduation ceremony after completing four years of college and starting an exciting career.

The corresponding marketing appeal is:

Emotional Appeal Usi

Marketing Whiz   71   N/A

Marketing Whiz

This campaign drew attention to the status that graduates of WPU enjoy in the community and in the

This campaign drew attention to the status that graduates of WPU enjoy in the community and in the

This campaign drew attention to the status that graduates of WPU enjoy in the community and in the corporate workplace.

The corresponding marketing appeal is:

Emotional Appeal Using Social-Based Feelings

Marketing Whiz   83   N/A

Marketing Whiz

In highlighting the small class sizes, the favorable student-to-professor ratio, the sprawling camp

In highlighting the small class sizes, the favorable student-to-professor ratio, the sprawling camp

In highlighting the small class sizes, the favorable student-to-professor ratio, the sprawling campus which is safe and clean, the impeccably maintained facilities, and the large number of corporate recruiters on its campus, this WPU campaign showcas

Marketing Whiz   72   N/A

Marketing Whiz

The campaign highlights the value that a degree from WPU provides and compares it with the tuition

The campaign highlights the value that a degree from WPU provides and compares it with the tuition

The campaign highlights the value that a degree from WPU provides and compares it with the tuition cost at the university.

Favorable price appeal

Marketing Whiz   69   N/A

Marketing Whiz

This campaign option focuses on a student’s feeling of accomplishment at the graduation ceremony ...

This campaign option focuses on a student’s feeling of accomplishment at the graduation ceremony ...

This campaign option focuses on a student’s feeling of accomplishment at the graduation ceremony after completing four years of college and starting an exciting career.

Emotional Appeal Using Personal States or Feelings

Marketing Whiz   72   N/A

Marketing Whiz

In highlighting the small class sizes, the favorable student-to-professor ratio, the sprawling camp

In highlighting the small class sizes, the favorable student-to-professor ratio, the sprawling camp

In highlighting the small class sizes, the favorable student-to-professor ratio, the sprawling campus which is safe and clean, the impeccably maintained facilities, and the large number of corporate recruiters on its campus, this WPU campaign showcas

Marketing Whiz   76   N/A

Marketing Whiz

The primary marketing goal, for the new smartphone brand, that needs to be translated into media ob

The primary marketing goal, for the new smartphone brand, that needs to be translated into media ob

The primary marketing goal, for the new smartphone brand, that needs to be translated into media objectives is to create awareness about the product and the brand.

This is what stage in developing a media plan?

Create awarenes

Marketing Whiz   77   N/A

Marketing Whiz

Within the medium of television, media vehicle choices, and decisions such as the budget for the sm

Within the medium of television, media vehicle choices, and decisions such as the budget for the sm

Within the medium of television, media vehicle choices, and decisions such as the budget for the smartphone launch and whether that would best allow spot or network ads, are considered.

This is what stage in developing a media plan?

Marketing Whiz   69   N/A

Marketing Whiz

To attain the marketing goal of creating awareness for the new smartphone, the primary guideline fo

To attain the marketing goal of creating awareness for the new smartphone, the primary guideline fo

To attain the marketing goal of creating awareness for the new smartphone, the primary guideline for the media plan should be to maximize reach.

This is what stage in developing a media plan?

Reach an overall strategy

Marketing Whiz   69   N/A

Marketing Whiz

Given the overarching goal of the media plan for the launch of the smartphone, comparisons of audie

Given the overarching goal of the media plan for the launch of the smartphone, comparisons of audie

Given the overarching goal of the media plan for the launch of the smartphone, comparisons of audience size of various media—television, print, Internet, and outdoor media—are conducted.

This is what stage in developing a media plan?

Marketing Whiz   83   N/A

Marketing Whiz

Having decided that four different news programs on three different television channels would be be

Having decided that four different news programs on three different television channels would be be

Having decided that four different news programs on three different television channels would be best suited for the launch ads for the smartphone, the next step is to decide between the scheduling methods of continuity, flighting and pulsing, the fr

Marketing Whiz   87   N/A

Marketing Whiz

In surveying consumers’ perceptions of its ads, FreshFruit Market discovered that a large number ...

In surveying consumers’ perceptions of its ads, FreshFruit Market discovered that a large number ...

In surveying consumers’ perceptions of its ads, FreshFruit Market discovered that a large number of consumers who watched the program the ads were a part of, did not remember seeing the ads probably because of zipping.

 Limited Viewer Atte

Marketing Whiz   125   N/A

Marketing Whiz

Pax Shower Gel bought ad time during the Super Bowl, an event watched by over 100 million viewers

Pax Shower Gel bought ad time during the Super Bowl, an event watched by over 100 million viewers

Pax Shower Gel bought ad time during the Super Bowl, an event watched by over 100 million viewers in the U.S., to launch this shower gel for men, instantly generating awareness among millions of potential consumers.

Cost Effectiveness

Marketing Whiz   131   N/A

Marketing Whiz

The advertiser of Cozy City Diner is concerned about the number of ads in general but also the numb

The advertiser of Cozy City Diner is concerned about the number of ads in general but also the numb

The advertiser of Cozy City Diner is concerned about the number of ads in general but also the number of competing restaurants’ ads in the time slots in which they run their ads currently.

Clutter

Marketing Whiz   131   N/A

Marketing Whiz

Because of budget considerations, CleanWell Vacuum cut down the duration of its product commercials

Because of budget considerations, CleanWell Vacuum cut down the duration of its product commercials

Because of budget considerations, CleanWell Vacuum cut down the duration of its product commercials from 30 seconds to 15 seconds. This made it difficult to convey the product’s attributes and features convincingly.

Fleeting Message

Marketing Whiz   137   N/A

Marketing Whiz

KitchenSplendor Range sponsors a very popular drama series on Sunday nights, aimed at women, and he

KitchenSplendor Range sponsors a very popular drama series on Sunday nights, aimed at women, and he

KitchenSplendor Range sponsors a very popular drama series on Sunday nights, aimed at women, and hence gets the attention of millions of viewers who watch this program each week.

Captivity

Marketing Whiz   142   N/A

Marketing Whiz

Many parents of children aged 3-10 years were posting angry comments on Toys & More’s Facebook ...

Many parents of children aged 3-10 years were posting angry comments on Toys & More’s Facebook ...

Many parents of children aged 3-10 years were posting angry comments on Toys & More’s Facebook page commenting that the ads were trying to influence children in ways that were ethically questionable.

Distrust

Marketing Whiz   147   N/A

Marketing Whiz

Hair & Neck advertises nationally on the popular talent show, U.S. Idol. This show averages a ...

Hair & Neck advertises nationally on the popular talent show, U.S. Idol. This show averages a ...

Hair & Neck advertises nationally on the popular talent show, U.S. Idol. This show averages a rating of 8.4 each week. Approximately how many households watch the show each week?

  9.65 million

Marketing Whiz   156   N/A

Marketing Whiz

Fansheen launched a new variant, Fansheen Green, with natural ingredients, during its national spon

Fansheen launched a new variant, Fansheen Green, with natural ingredients, during its national spon

Fansheen launched a new variant, Fansheen Green, with natural ingredients, during its national sponsorship of the season finale of a popular Sunday night T.V. drama, Frantic Housewives. An estimated 19 million households tuned in to watch that season

Marketing Whiz   182   N/A

Marketing Whiz

The IMC manager for luxury pen and desk sets has reviewed newspapers as a possible vehicle to emplo

The IMC manager for luxury pen and desk sets has reviewed newspapers as a possible vehicle to emplo

The IMC manager for luxury pen and desk sets has reviewed newspapers as a possible vehicle to employ since the lead times required to place an ad are fairly short. Why would she be advised to exclude newspaper advertising from her media plan?

Marketing Whiz   173   N/A

Marketing Whiz

In contrast to broadcast media, one of the most substantial differences with and benefits of print

In contrast to broadcast media, one of the most substantial differences with and benefits of print

In contrast to broadcast media, one of the most substantial differences with and benefits of print media, particularly magazines, is that

Print is more highly involved for buyers than broadcast, which is more passive in audience participat

Marketing Whiz   199   N/A

Marketing Whiz

In a luxury product category as the pen and desk sets are, one of the distinct advantages is perman

In a luxury product category as the pen and desk sets are, one of the distinct advantages is perman

In a luxury product category as the pen and desk sets are, one of the distinct advantages is permanence. Why is that characteristic important in this type of market and what does it mean to the advertiser?

Magazines are often kept for some

Marketing Whiz   204   N/A

Marketing Whiz

The IMC manager for the luxury pen and desk sets has opted to use magazines to communicate the bran

The IMC manager for the luxury pen and desk sets has opted to use magazines to communicate the bran

The IMC manager for the luxury pen and desk sets has opted to use magazines to communicate the brand. However, she faces several complications from that choice. All of the following are disadvantages of the choice to use magazines except:

Marketing Whiz   194   N/A

Marketing Whiz

The demographics of this type of media reflect a married female, mean age of 45, Caucasian, working

The demographics of this type of media reflect a married female, mean age of 45, Caucasian, working

The demographics of this type of media reflect a married female, mean age of 45, Caucasian, working full time with a household income of $55,000 per year.

 Infomercials

Marketing Whiz   189   N/A

Marketing Whiz

Soon-to-be parents are often unsure of what to do or how good they will be at parenting. Through th

Soon-to-be parents are often unsure of what to do or how good they will be at parenting. Through th

Soon-to-be parents are often unsure of what to do or how good they will be at parenting. Through the Pampered Baby site, Twitter, and Facebook, potential buyers are easily connected to blogs and other social networks to other parents who may be just

Marketing Whiz   196   N/A

Marketing Whiz

Since Bee and Gee is a large firm with “deep pockets” and Pampered Baby is a billion-dollar ...

Since Bee and Gee is a large firm with “deep pockets” and Pampered Baby is a billion-dollar ...

Since Bee and Gee is a large firm with “deep pockets” and Pampered Baby is a billion-dollar brand, there are adequate resources to promote the site and its popular social media such as Snapchat. When the pregnant consumer or new parent gets to the si

Marketing Whiz   235   N/A

Marketing Whiz

On the website and through the downloadable Pampered baby app, parents can scan, collect, and redee

On the website and through the downloadable Pampered baby app, parents can scan, collect, and redee

On the website and through the downloadable Pampered baby app, parents can scan, collect, and redeem rewards. Immediately upon installing the mobile app, the buyer receives a $30 coupon for a future purchase.

Stimulate Trial

Marketing Whiz   228   N/A

Marketing Whiz

Through the “Love the Change” Website, Pampered Baby introduces soon-to-be parents and new ...

Through the “Love the Change” Website, Pampered Baby introduces soon-to-be parents and new ...

Through the “Love the Change” Website, Pampered Baby introduces soon-to-be parents and new parents to many things to expect about the baby and being a parent that has little to do with directly selling disposable diapers. It provides sources of thoug

Marketing Whiz   224   N/A

Marketing Whiz

In the objective to downplay the rather disgusting element of changing dirty diapers, Pampered Baby

In the objective to downplay the rather disgusting element of changing dirty diapers, Pampered Baby

In the objective to downplay the rather disgusting element of changing dirty diapers, Pampered Baby’s social media provides the buyer with elements of planning a gender-reveal party, naming baby, reading baby growth charts, and tells how to use dispo

Marketing Whiz   209   N/A

Marketing Whiz

Atkins Auto, an automobile dealer, sends direct-mail pieces to its prospective customers, inviting

Atkins Auto, an automobile dealer, sends direct-mail pieces to its prospective customers, inviting

Atkins Auto, an automobile dealer, sends direct-mail pieces to its prospective customers, inviting them to visit its auto showroom to test-drive new cars. Customers who respond to the direct mail by visiting the showroom are provided with thorough in

Marketing Whiz   212   N/A

Marketing Whiz

Widespread Products is looking to All Around Marketers to help deliver an advertising messages at a

Widespread Products is looking to All Around Marketers to help deliver an advertising messages at a

Widespread Products is looking to All Around Marketers to help deliver an advertising message at a very low cost per thousand. All Around Marketers recommends TV as a method to reach large audiences for any company selling

mass consumption

Marketing Whiz   229   N/A

Marketing Whiz

The rate of product usage in a geographical area can be calculated through the use o

The rate of product usage in a geographical area can be calculated through the use o

The rate of product usage in a geographical area can be calculated through the use of

 the brand development index

Marketing Whiz   243   N/A

Marketing Whiz

Health care publications targeting specific audiences such as dental, medical and surgical, nursing

Health care publications targeting specific audiences such as dental, medical and surgical, nursing

Health care publications targeting specific audiences such as dental, medical and surgical, nursing, biotechnological sciences, and hospital administration are classified as

business publications

Marketing Whiz   227   N/A

Marketing Whiz