Since Bee and Gee is a large firm with “deep pockets” and Pampered Baby is a billion-dollar ...

Since Bee and Gee is a large firm with “deep pockets” and Pampered Baby is a billion-dollar brand, there are adequate resources to promote the site and its popular social media such as Snapchat. When the pregnant consumer or new parent gets to the site, she finds many types of charts and FAQs about which diaper the baby needs, how the sizes change as the baby grows, and generally how often the baby needs to be changed. Once on the all-inclusive site, consumers are already moving through the buying hierarchy and receive pop-up message inviting them to enroll immediately.

Create Awareness and Generate Interest