In Germany, the members of the ____________________ subculture have larger, extended, families living under one roof, they purchase in shops with home-country products, which pepper the retailing landscape in larger German cities, and they maintain Muslim religious traditions.
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Question 2Name at least one of the key sources researchers should keep in mind in conducting a search process: ____________________.
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Question 3Subcultures can be based on ____________________: Turkish Germans maintain many of their home-country traditions and strong ties to the old country. They have larger, extended, families living under one roof, they purchase in Turkish shops, which pepper the retailing landscape in larger German cities, and they maintain Muslim religious traditions.
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Question 4Name at least one of the three criteria researchers should use in judging the accuracy of secondary data: ____________________.
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Question 5Subcultures could be based on ____________________ differences: Southern Italian consumers have different lifestyles than Italians in the North, for example. Northern Germans have a different world view from Germans in the Southern state of Bavaria.
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Question 6Two advantages offered by secondary data are ____________________ and ____________________.
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Question 7____________________ can be based on regional differences: Southern Italian consumers have different lifestyles than Italians in the North, for example.
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Question 8People meter is a device used to measure when a television is on, to what channel it is tuned, and who in the household is watching it.
Indicate whether the statement is true or false
Question 9____________________ are groups of individuals with shared value systems based on ethnicity or common background.
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Question 10A representative group of individuals or households that keeps track of purchases made or products consumed over a given period of time is called a scanner.
Indicate whether the statement is true or false
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