Marketing

When you have already determined that there is demand for the services of your p

When you have already determined that there is demand for the services of your p

When you have already determined that there is demand for the services of your potential business, your next step is to ________.
A) identify an unfilled market need
B) identify target customers
C) implement the marketing mix
D) c

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goji.go

In the age of identity theft, customers feel that marketers are violating their

In the age of identity theft, customers feel that marketers are violating their

In the age of identity theft, customers feel that marketers are violating their privacy when they ________.
A) use high-pressure selling techniques
B) ask for a price that is considered unfair
C) resell information from marketing surve

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goji.go

John Deere, the farm equipment company, directs its advertising toward farmers.

John Deere, the farm equipment company, directs its advertising toward farmers.

John Deere, the farm equipment company, directs its advertising toward farmers. This is an example of ________.
A) non-profit advertising
B) business-to-business advertising
C) retail advertising
D) interactive advertising
E)

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goji.go

Viral marketing is least likely to occur via ________.

Viral marketing is least likely to occur via ________.

Viral marketing is least likely to occur via ________.
A) websites
B) television
C) social networks
D) e-mail
E) YouTube

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goji.go

When eight to ten potential customers are asked for feedback on a good or servic

When eight to ten potential customers are asked for feedback on a good or servic

When eight to ten potential customers are asked for feedback on a good or service, advertisement, idea, or packaging by a company, they are called a ________.
A) target market
B) focus group
C) control group
D) consumer advocacy g

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goji.go

During which era did businesses switch their focus to place special emphasis on

During which era did businesses switch their focus to place special emphasis on

During which era did businesses switch their focus to place special emphasis on pleasing customers after the sale?
A) customer relationship era
B) production concept era
C) marketing concept era
D) societal marketing era

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goji.go

How does marketing MOST benefit consumers?

How does marketing MOST benefit consumers?

How does marketing MOST benefit consumers?
A) by convincing consumers that they have needs of which they were previously not aware
B) by promoting healthy business competition
C) by responding to consumer needs in an effort to satisfy

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omarighteouz

An online dating service that charges members makes money primarily through usin

An online dating service that charges members makes money primarily through usin

An online dating service that charges members makes money primarily through using a(n) ________.
A) fee-based model
B) intermediary model
C) community-based model
D) advertising-based model
E) niche model

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goji.go

A franchise is a method of doing business in which ________.

A franchise is a method of doing business in which ________.

A franchise is a method of doing business in which ________.
A) an entrepreneur sets up and manages a small business based on an innovative idea or product
B) a company's products or services are sold to independent third-party operato

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goji.go

Building traffic, increasing brand awareness, responding to an attack by a compe

Building traffic, increasing brand awareness, responding to an attack by a compe

Building traffic, increasing brand awareness, responding to an attack by a competitor, or introducing a new product are all examples of possible ________.
A) organizational weaknesses
B) marketing objectives
C) market distribution

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goji.go

Marketing departments do NOT serve which of the following functions?

Marketing departments do NOT serve which of the following functions?

Marketing departments do NOT serve which of the following functions?
A) establish desirable pricing strategies
B) establish meaningful relationships with customers to instill loyalty
C) determine what products to produce and what produ

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goji.go

An ideal marketing objective is ________.

An ideal marketing objective is ________.

An ideal marketing objective is ________.
A) idealistic, quantifiable, and consumer-oriented
B) realistic, qualitative, and competitive
C) time specific, realistic, and quantifiable
D) quantifiable, research-based, and without reg

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Topsy

Which of the following statements about advertising in magazines is TRUE?

Which of the following statements about advertising in magazines is TRUE?

Which of the following statements about advertising in magazines is TRUE?
A) Advertising in magazines is a good short-term tactical tool.
B) Advertising in magazines has a low cost.
C) Advertising in magazines reaches a high market seg

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goji.go

Division managers who are responsible for financial, marketing, sales, operation

Division managers who are responsible for financial, marketing, sales, operation

Division managers who are responsible for financial, marketing, sales, operations, or IT divisions and team leaders who are responsible for a group of employees are ________.
A) top managers
B) first-line managers
C) middle managers

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mmm152001

Publicity that is made available to the mass media is an example of ________.

Publicity that is made available to the mass media is an example of ________.

Publicity that is made available to the mass media is an example of ________.
A) controlled messages
B) uncontrolled messages
C) globally integrated messages
D) semi-controlled messages
E) institutional advertising

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goji.go

The marketing concept changed the focus from finding the right customer for a pr

The marketing concept changed the focus from finding the right customer for a pr

The marketing concept changed the focus from finding the right customer for a product to producing the right product for a customer and doing it better than the competition by specifically focusing on all of the following EXCEPT ________.
A) rea

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goji.go

All of the following are steps in new product development EXCEPT ________.

All of the following are steps in new product development EXCEPT ________.

All of the following are steps in new product development EXCEPT ________.
A) product analysis
B) idea screening
C) brand awareness
D) commercialization
E) market testing

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Acer Matthew Asistio

The most visible part of the marketing mix, which is also often the most expensi

The most visible part of the marketing mix, which is also often the most expensi

The most visible part of the marketing mix, which is also often the most expensive, is ________.
A) promotion
B) market research
C) market plan development
D) target market selection
E) market need identification

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goji.go

When companies constantly take the pulse of changing customer needs and wants, t

When companies constantly take the pulse of changing customer needs and wants, t

When companies constantly take the pulse of changing customer needs and wants, then quickly adapt to meet them, they are able to ________.
A) create marketing after products are developed and produced
B) create a buyer's market
C)

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goji.go

Marketing has evolved over which general eras?

Marketing has evolved over which general eras?

Marketing has evolved over which general eras?
A) innovation, production, sales concept, customer relationship
B) production concept, production, sales concept, marketing concept
C) production concept, sales concept, marketing concept,

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goji.go

After a marketing objective is defined, what is the next step marketers should t

After a marketing objective is defined, what is the next step marketers should t

After a marketing objective is defined, what is the next step marketers should take?
A) design the marketing message
B) determine the marketing budget
C) evaluate the components of the promotion
D) identify the target market

12

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DJICEE

A marketing strategy consists of the following elements: ________.

A marketing strategy consists of the following elements: ________.

A marketing strategy consists of the following elements: ________.
A) the target market, the marketing mix, and the product placement only
B) the target market and the product placement only
C) the target market and the marketing mix o

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goji.go

Which of the following is NOT a criticism of marketing?

Which of the following is NOT a criticism of marketing?

Which of the following is NOT a criticism of marketing?
A) catering to an exclusively upscale clientele
B) hidden fees
C) misuse of personal information
D) the promotion of unsafe products
E) marketing directed at children

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HelloAbroad Hyd

The main function of marketing is ________.

The main function of marketing is ________.

The main function of marketing is ________.
A) to contribute to the accuracy of a business's strategic plan
B) to successfully establish meaningful relationships with customers to ensure loyalty and repeat business
C) to develop t

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goji.go

Which of the following is NOT a promotional method used to inform and persuade t

Which of the following is NOT a promotional method used to inform and persuade t

Which of the following is NOT a promotional method used to inform and persuade targeted customers to buy a product?
A) personal selling
B) publicity
C) distribution
D) direct marketing
E) public relations

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DJICEE