Marketing

Each of the four brand managers helped design new ads for their respective brand. Which of the foll

Each of the four brand managers helped design new ads for their respective brand. Which of the foll

Each of the four brand managers helped design new ads for their respective brand. Which of the following new ads would be least affected by clutter during a prime-time telecast on television?

the new Hair & Neck ad, which uses a celebr

Marketing Whiz   69   N/A

Marketing Whiz

The ads depict absurd and often witty situations and in which Natur-O-Rush saves the day for a trai

The ads depict absurd and often witty situations and in which Natur-O-Rush saves the day for a trai

The ads depict absurd and often witty situations and in which Natur-O-Rush saves the day for a trainee who’s trying to impress his boss.

The message factor is:
Humor appeal

The ads depict   67   N/A

The ads depict

The ads start with everyday situations showing a busy mom sipping Natur-O-Rush during her chores, a

The ads start with everyday situations showing a busy mom sipping Natur-O-Rush during her chores, a

The ads start with everyday situations showing a busy mom sipping Natur-O-Rush during her chores, and ends with a strong, persuasive voiceover narration about this breakthrough energy drink with no harmful effects.

The message factor is:

The ads start w   68   N/A

The ads start w

The ads start with a strong, persuasive voiceover narrative of the breakthrough energy drink with n

The ads start with a strong, persuasive voiceover narrative of the breakthrough energy drink with n

The ads start with a strong, persuasive voiceover narrative of the breakthrough energy drink with no harmful chemicals and then get into situations where a busy mom gets an energy boost from Natur-O-Rush.

The message factor is:
Primac

The ads start w   67   N/A

The ads start w

The ads concede that caffeine-based energy drinks are less expensive than Natur-O-Rush, but point o

The ads concede that caffeine-based energy drinks are less expensive than Natur-O-Rush, but point o

The ads concede that caffeine-based energy drinks are less expensive than Natur-O-Rush, but point out that Natur-O-Rush has no harmful ingredients and that the energy lasts longer.

The message factor is:
Two-sided message

The ads concede   73   N/A

The ads concede

The ads highlight the debilitating effects of caffeine-based energy drinks including the increased

The ads highlight the debilitating effects of caffeine-based energy drinks including the increased

The ads highlight the debilitating effects of caffeine-based energy drinks including the increased risk of stroke and high blood pressure and present benefits of natural ingredients in Natur-O-Rush.

The message factor is:

Fear

The ads highli   66   N/A

The ads highli

Beyond Burgers positions the brand as reducing one’s carbon footprint by offering buyers a ...

Beyond Burgers positions the brand as reducing one’s carbon footprint by offering buyers a ...

Beyond Burgers positions the brand as reducing one’s carbon footprint by offering buyers a plant-based burger and reducing the rate of consumption of animal products. Consumers are eager to try the product after hearing the brand’s message and elabor

Marketing Whiz   128   1 Reply

bolbol

The ingredients of the plant-based burgers are mixed and fed into a food extrusion machine that coo

The ingredients of the plant-based burgers are mixed and fed into a food extrusion machine that coo

The ingredients of the plant-based burgers are mixed and fed into a food extrusion machine that cooks the mixture while forcing it through a specially designed mechanism that uses steam, pressure, and cold water to form the product’s texture which re

Marketing Whiz   78   N/A

Marketing Whiz

Impossibly Good Burgers cannot claim that its product is non-GMO. In fact, the yeast used in the mu

Impossibly Good Burgers cannot claim that its product is non-GMO. In fact, the yeast used in the mu

Impossibly Good Burgers cannot claim that its product is non-GMO. In fact, the yeast used in the mung bean protein is definitively GMO. To overcome this possibly negatively perceived attribute, Impossibly Good Burgers hires Oprah as the spokesperson

Marketing Whiz   73   N/A

Marketing Whiz

Mary considers both brands of plant-based burgers as she is very concerned about eating organically

Mary considers both brands of plant-based burgers as she is very concerned about eating organically

Mary considers both brands of plant-based burgers as she is very concerned about eating organically-grown food.  She reads the packages and finds no indication either is organic. In research online, she discovers neither brand of burger is organ

Marketing Whiz   72   N/A

Marketing Whiz

Beyond Burgers develops a campaign that runs both on TV and online. The source presenting the messa

Beyond Burgers develops a campaign that runs both on TV and online. The source presenting the messa

Beyond Burgers develops a campaign that runs both on TV and online. The source presenting the message is popular TV show host, Ellen DeGeneres, who very actively promotes the fact she is vegan. The director of the ad sets the campaign in northern Cal

Marketing Whiz   66   N/A

Marketing Whiz

RaZa's decision to launch in America, which represented a new culture, compared to their existing m

RaZa's decision to launch in America, which represented a new culture, compared to their existing m

RaZa's decision to launch in America, which represented a new culture, compared to their existing markets, was prompted by which external influence on consumer behavior?

 Culture

Marketing Whiz   69   N/A

Marketing Whiz

RaZa's decision to target middle and upper-middle class consumers was prompted by which external in

RaZa's decision to target middle and upper-middle class consumers was prompted by which external in

RaZa's decision to target middle and upper-middle class consumers was prompted by which external influence on consumer behavior?

Social class

Marketing Whiz   60   N/A

Marketing Whiz

RaZa's decision to use ads that featured a typical usage occasion for SaGa’s product offerings - ...

RaZa's decision to use ads that featured a typical usage occasion for SaGa’s product offerings - ...

RaZa's decision to use ads that featured a typical usage occasion for SaGa’s product offerings - a Friday night out with friends - was prompted by which external influence on consumer behavior?

Situational determinants

Marketing Whiz   71   N/A

Marketing Whiz

RaZa's decision to use ads that featured people that the target consumers identify with (associativ

RaZa's decision to use ads that featured people that the target consumers identify with (associativ

RaZa's decision to use ads that featured people that the target consumers identify with (associative groups) and also people that the target group does not belong to (dissociative groups), was prompted by which external influence on consumer beh

Marketing Whiz   55   N/A

Marketing Whiz

RaZa's decision to target millennials was prompted by which external influence on consumer behavior

RaZa's decision to target millennials was prompted by which external influence on consumer behavior

RaZa's decision to target millennials was prompted by which external influence on consumer behavior?

Subculture

Marketing Whiz   53   N/A

Marketing Whiz

Creative and production process supervisors: These individuals connect all phases of production to

Creative and production process supervisors: These individuals connect all phases of production to

Creative and production process supervisors: These individuals connect all phases of production to see that the ads are completed on time and that all deadlines for submitting the ads to the media are met.

Within this division you would f

Marketing Whiz   63   N/A

Marketing Whiz

Client-agency interface: This function serves as the link between the agency and the client. These

Client-agency interface: This function serves as the link between the agency and the client. These

Client-agency interface: This function serves as the link between the agency and the client. These individuals are responsible for understanding the advertiser’s marketing and promotion needs and interpreting them to agency personnel.

With

Marketing Whiz   57   N/A

Marketing Whiz

Audience viewership and readership experts: These individuals review information on demographics, m

Audience viewership and readership experts: These individuals review information on demographics, m

Audience viewership and readership experts: These individuals review information on demographics, magazine and newspaper readership, radio listenership, and consumers’ Internet and TV viewing patterns to develop an effective media strategy.

Marketing Whiz   64   N/A

Marketing Whiz

Layout designers: These individuals prepare layouts for print ads and storyboards for commercials.

Layout designers: These individuals prepare layouts for print ads and storyboards for commercials.

Layout designers: These individuals prepare layouts for print ads and storyboards for commercials.

Within this division you would find:

Art Directors

Marketing Whiz   63   N/A

Marketing Whiz

Contracting ad time and ad space: These individuals negotiate and purchase time and space for the a

Contracting ad time and ad space: These individuals negotiate and purchase time and space for the a

Contracting ad time and ad space: These individuals negotiate and purchase time and space for the ads to appear.

Within this division you would find:

Media buyers

Marketing Whiz   74   N/A

Marketing Whiz

Commercial scripting: These individuals conceive the ideas for the ads and write the headlines, sub

Commercial scripting: These individuals conceive the ideas for the ads and write the headlines, sub

Commercial scripting: These individuals conceive the ideas for the ads and write the headlines, subheads and body copy (for print ads), and scripts for commercials.

Within this division you would find:

 Copywriters

Marketing Whiz   60   N/A

Marketing Whiz

Research and strategy: These individuals conduct primary and secondary research and gather informat

Research and strategy: These individuals conduct primary and secondary research and gather informat

Research and strategy: These individuals conduct primary and secondary research and gather information that is relevant to the client’s product or service to be used in the development of the creative strategy as well as other aspects of the IMC camp

Marketing Whiz   55   N/A

Marketing Whiz

KitchenSplendor Range: This kitchen appliance maker segments the market based on the different uses

KitchenSplendor Range: This kitchen appliance maker segments the market based on the different uses

KitchenSplendor Range: This kitchen appliance maker segments the market based on the different uses consumers seek from kitchen appliances (ease of use seekers, aesthetic product seekers, high technology seekers).

This strategy is an examp

Marketing Whiz   79   1 Reply

bolbol

Pax Anti-Itch Shampoo segments the market based on the frequency of use of medicated shampoo (frequ

Pax Anti-Itch Shampoo segments the market based on the frequency of use of medicated shampoo (frequ

Pax Anti-Itch Shampoo segments the market based on the frequency of use of medicated shampoo (frequent or heavy users, moderate users, light users).

This strategy is an example of:

  Behavioristic segmentation

Marketing Whiz   84   1 Reply

bolbol

CleanWell has three different vacuum cleaners, targeted at different segments—college age (18-24 ...

CleanWell has three different vacuum cleaners, targeted at different segments—college age (18-24 ...

CleanWell has three different vacuum cleaners, targeted at different segments—college age (18-24 years), young homemakers (25-45), and middle-aged and seniors (45-75) 1

This strategy is an example of:

Demographic segmentation

Marketing Whiz   69   1 Reply

Anonymous

Cozy City Diner: Cozy City Diner wants to segment the market based on consumers’ lifestyles and ...

Cozy City Diner: Cozy City Diner wants to segment the market based on consumers’ lifestyles and ...

Cozy City Diner: Cozy City Diner wants to segment the market based on consumers’ lifestyles and eating habits (healthy food seekers, comfort food seekers, fast food seekers, fancy dinner seekers, social eaters).

This strategy is an example

Marketing Whiz   86   N/A

Marketing Whiz

FreshFruits Market: FreshFruits Market, an organic and fresh produce store, wants to target eco-con

FreshFruits Market: FreshFruits Market, an organic and fresh produce store, wants to target eco-con

FreshFruits Market: FreshFruits Market, an organic and fresh produce store, wants to target eco-conscious consumers by focusing on the five most environmentally friendly states in the U.S.—Vermont, Oregon, Washington, Hawaii, and Maryland.

Marketing Whiz   64   N/A

Marketing Whiz

For which of the following areas is a chief operating officer (COO) typically responsible?

For which of the following areas is a chief operating officer (COO) typically responsible?

A. risk management
B. controllership
C. non-financial operating functions
D. treasurer
E. taxation

A_pples   82   2 Replies

A_pples

How is the strategy pyramid useful for marketing planning purposes?

How is the strategy pyramid useful for marketing planning purposes?

How is the strategy pyramid (shown in Exhibit 5.6) useful for marketing planning purposes?

mag90si   432   1 Reply

bolbol

Should your marketing plan strive to eliminate all customer churn? Explain your

Should your marketing plan strive to eliminate all customer churn? Explain your

Should your marketing plan strive to eliminate all customer churn? Explain your answer.

mag90si   489   1 Reply

bolbol

Markets and Institutions HFT Problem

Markets and Institutions HFT Problem

Question 3 (high-frequency trading (HFT) arms-race). You want to make sure you understandhow trading on limit order book works before attempting this question.
Suppose there is one security being traded on an exchange where trading operates via

xcluzive   125   N/A

xcluzive

Marketing HFT Story Problem

Marketing HFT Story Problem

Question 3 (high-frequency trading (HFT) arms-race). You want to make sure you understandhow trading on limit order book works before attempting this question.
Suppose there is one security being traded on an exchange where trading operates via

xcluzive   80   1 Reply

Anonymous

Course hero - Can anyone help me get this document?

Course hero - Can anyone help me get this document?

Hi,

I was wondering if someone with a course hero account could please help me get this document:

coursehero.com/file/8398629/midtermfinal/

I would really appreciate it. Thanks!

12

Nisseluren   5545   15 Replies

Anonymous

Straight line copy delivers the selling points

Straight line copy delivers the selling points

The straight line copy delivers the selling points of a message to the audience through a character in there ads.

Kl__09   97   N/A

Kl__09

Marketing Fiscal Stimulus Story Problem

Marketing Fiscal Stimulus Story Problem

Question 1 (fiscal stimulus). The government can stimulate the economy via fiscal policies. However, not all policies are equally efficient, and the exact policy to be enacted depends on the purpose. This question tries to discuss some of the nuances

xcluzive   62   1 Reply

Anonymous

Marketing Money Multiplier Story Problem

Marketing Money Multiplier Story Problem

2. Question 2 (money multiplier). Introduces the “money multiplier” — a concept that helps understand why there is so much debt in the economy.
Suppose banks have a reserve requirement of 10%. That is, for every dollar of extra deposit a bank re

xcluzive   59   1 Reply

Anonymous

Marketing HFT Story Problem

Marketing HFT Story Problem

I promise this question isn't as long as it looks, it's just wordy. Please HELP and if more info is needed I have a fast response rate. Thank you, it's so appreciated.
Question 3 (high-frequency trading (HFT) arms-race). You want

xcluzive   109   N/A

xcluzive

At a publishing trade show, Mark, who is a bookstore owner

At a publishing trade show, Mark, who is a bookstore owner

At a publishing trade show, Mark, who is a bookstore owner, visits a variety of booths to find out
what types of books each house produces. He is a(n):

A) solution seeker.
B) education seeker.
C) power buyer.
D) reinfo

Anonymous   60   1 Reply

bio_man

Help stuck on a question

Help stuck on a question

Which of the five strategies for adapting products and promotion for global markets does Monster employ?

Anonymous   65   2 Replies

Anonymous