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Marketing Whiz Marketing Whiz
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2 years ago
The ingredients of the plant-based burgers are mixed and fed into a food extrusion machine that cooks the mixture while forcing it through a specially designed mechanism that uses steam, pressure, and cold water to form the product’s texture which replicates beef. In reality, the food is very extensively processed and is much like McDonald’s McRib. However, consumers dismiss thoughts of substantial levels of processing and create positive attitudes about eating a vegan substitute for beef. They are using which element of the cognitive processing model?

 peripheral route of the ELM
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