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Marketing Whiz Marketing Whiz
wrote...
11 months ago
Mary considers both brands of plant-based burgers as she is very concerned about eating organically-grown food.  She reads the packages and finds no indication either is organic. In research online, she discovers neither brand of burger is organic due to all the processing of the plant-based substance and the processing additives. She decides not to buy either brand and chooses to buy salad ingredients and eat organic plants directly. Mary’s decision was made using what cognitive model?

the central route of the ELM
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