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Timmy Timmy
wrote...
Posts: 540
Rep: 0 0
6 years ago
In order to better understand target consumers and to devise better advertising concepts, the advertising manager may
A) allocate resources to advertising research
B) reallocate media dollars
C) shift the work to a new advertising agency
D) introduce a new creative approach
E) change the philosophical approach to an account
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
Read 386 times
3 Replies
Tuckwell, Canadian Advertising in Action, 11e
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MrDeeMrDee
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Posts: 378
6 years ago
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Anonymous
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