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Marketing Whiz Marketing Whiz
wrote...
A month ago
E-commerce push notifications perform far greater in click-through/open rates, engagement, conversion (to sales), and retention compared to emails. But which of the following statements is false about its superiority over email?

Push notifications are a more appropriate channel for "NON-URGENT" reminders or communications, whereas email is typically reserved for more immediate notifications, such as messages, alerts, or updates.
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