Public Relations

For most companies, the first step in conducting e-marketing is to place an ad online.

For most companies, the first step in conducting e-marketing is to place an ad online.

For most companies, the first step in conducting e-marketing is to place an ad online.
A) True
B) False

a8oobra   86   3 Replies

magnas

Implementing the research plan is often the hardest step in the research process.

Implementing the research plan is often the hardest step in the research process.

Implementing the research plan is often the hardest step in the research process.
A) True
B) False

a8oobra   138   3 Replies

magnas

Under an oligopolistic competitive environment, the market consists of a few large sellers who are h

Under an oligopolistic competitive environment, the market consists of a few large sellers who are h

Under an oligopolistic competitive environment, the market consists of a few large sellers who are highly sensitive to each other's pricing and marketing strategies.
A) True
B) False

a8oobra   83   3 Replies

magnas

A Web site's ability to tailor itself to different users to allow users to personalize the site is c

A Web site's ability to tailor itself to different users to allow users to personalize the site is c

A Web site's ability to tailor itself to different users to allow users to personalize the site is called customization.
A) True
B) False

a8oobra   158   3 Replies

magnas

The Old Economy revolved around information businesses that focused upon the benefits of differentia

The Old Economy revolved around information businesses that focused upon the benefits of differentia

The Old Economy revolved around information businesses that focused upon the benefits of differentiation, customization, and the speed of communication.
A) True
B) False

a8oobra   66   3 Replies

magnas

Under monopolistic competition, Canadian pickle marketer Bick's sets its pickles apart from other br

Under monopolistic competition, Canadian pickle marketer Bick's sets its pickles apart from other br

Under monopolistic competition, Canadian pickle marketer Bick's sets its pickles apart from other brands by using both price and non-price factors.
A) True
B) False

a8oobra   80   3 Replies

magnas

Marketing research is the systematic design, collection, analysis, and reporting of data relevant to

Marketing research is the systematic design, collection, analysis, and reporting of data relevant to

Marketing research is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization.
A) True
B) False

a8oobra   167   3 Replies

magnas

Recent studies show that consumers are not accessing information on the Internet before making major

Recent studies show that consumers are not accessing information on the Internet before making major

Recent studies show that consumers are not accessing information on the Internet before making major life decisions.
A) True
B) False

a8oobra   98   3 Replies

magnas

Sears wants to know what appeals will be most effective in its corporate advertising campaign. In su

Sears wants to know what appeals will be most effective in its corporate advertising campaign. In su

Sears wants to know what appeals will be most effective in its corporate advertising campaign. In such a situation, marketing intelligence will provide the detailed information needed.
A) True
B) False

a8oobra   104   3 Replies

magnas

Under monopolistic competition, Kinko's differentiates its offer through strong branding and adverti

Under monopolistic competition, Kinko's differentiates its offer through strong branding and adverti

Under monopolistic competition, Kinko's differentiates its offer through strong branding and advertising, reducing the impact of price.
A) True
B) False

a8oobra   82   3 Replies

magnas

By itself, marketing information has no worth; its value comes from its use.

By itself, marketing information has no worth; its value comes from its use.

By itself, marketing information has no worth; its value comes from its use.
A) True
B) False

a8oobra   102   3 Replies

magnas

Customerization involves taking the initiative to customize the market offering.

Customerization involves taking the initiative to customize the market offering.

Customerization involves taking the initiative to customize the market offering.
A) True
B) False

a8oobra   101   3 Replies

magnas

Under monopolistic competition, the market consists of many buyers and sellers who trade over a rang

Under monopolistic competition, the market consists of many buyers and sellers who trade over a rang

Under monopolistic competition, the market consists of many buyers and sellers who trade over a range of prices rather than a single market price.
A) True
B) False

a8oobra   99   3 Replies

magnas

In customization the company leaves it to individual customers to design the marketing offering.

In customization the company leaves it to individual customers to design the marketing offering.

In customization the company leaves it to individual customers to design the marketing offering.
A) True
B) False

a8oobra   129   3 Replies

magnas

Marketing intelligence is systematic collection and analysis of publicly available information about

Marketing intelligence is systematic collection and analysis of publicly available information about

Marketing intelligence is systematic collection and analysis of publicly available information about competitors and developments in the marketplace.
A) True
B) False

a8oobra   162   3 Replies

magnas

Under oligopolistic competition, marketing research, product development, pricing, advertising, and

Under oligopolistic competition, marketing research, product development, pricing, advertising, and

Under oligopolistic competition, marketing research, product development, pricing, advertising, and sales promotion play little or no role.
A) True
B) False

a8oobra   85   3 Replies

magnas

Internal marketing information collected for other purposes is complete and in the right form for ma

Internal marketing information collected for other purposes is complete and in the right form for ma

Internal marketing information collected for other purposes is complete and in the right form for making marketing decisions.
A) True
B) False

a8oobra   84   3 Replies

magnas

When Google sells ad space adjacent to its search results, linked to key search words, Google only r

When Google sells ad space adjacent to its search results, linked to key search words, Google only r

When Google sells ad space adjacent to its search results, linked to key search words, Google only receives a lot of public goodwill.
A) True
B) False

a8oobra   148   3 Replies

magnas

Under price competition, the market consists of many buyers and sellers trading in a uniform commodi

Under price competition, the market consists of many buyers and sellers trading in a uniform commodi

Under price competition, the market consists of many buyers and sellers trading in a uniform commodity such as wheat, copper, or financial securities.
A) True
B) False

a8oobra   96   3 Replies

magnas

When Wal-Mart gives Procter & Gamble access to information on consumer buying patterns and inventory

When Wal-Mart gives Procter & Gamble access to information on consumer buying patterns and inventory

When Wal-Mart gives Procter & Gamble access to information on consumer buying patterns and inventory levels, it is an example of the marketing information system.
A) True
B) False

a8oobra   129   3 Replies

magnas

Overhead costs are the sum of the fixed and variable costs for any given level of production.

Overhead costs are the sum of the fixed and variable costs for any given level of production.

Overhead costs are the sum of the fixed and variable costs for any given level of production.
A) True
B) False

a8oobra   140   3 Replies

magnas

E-mail marketing is considered to be the Internet's version of traditional "word-of-mouth" marketing

E-mail marketing is considered to be the Internet's version of traditional "word-of-mouth" marketing

E-mail marketing is considered to be the Internet's version of traditional "word-of-mouth" marketing.
A) True
B) False

a8oobra   129   3 Replies

magnas

Variable costs vary directly with the level of production.

Variable costs vary directly with the level of production.

Variable costs vary directly with the level of production.
A) True
B) False

a8oobra   141   3 Replies

magnas

A marketing information system assesses information needs, develops needed information, helps users

A marketing information system assesses information needs, develops needed information, helps users

A marketing information system assesses information needs, develops needed information, helps users analyze information and finally, distributes the marketing information and helps managers use it in their decision making.
A) True
B) False

a8oobra   171   3 Replies

magnas

The intranet makes up one big "information highway" that can dispatch bits at incredible speeds from

The intranet makes up one big "information highway" that can dispatch bits at incredible speeds from

The intranet makes up one big "information highway" that can dispatch bits at incredible speeds from one location to another.
A) True
B) False

a8oobra   95   3 Replies

magnas

Monthly bills for rent, heat, interest, and executive salaries, regardless of the company's output,

Monthly bills for rent, heat, interest, and executive salaries, regardless of the company's output,

Monthly bills for rent, heat, interest, and executive salaries, regardless of the company's output, are examples of variable costs.
A) True
B) False

a8oobra   106   3 Replies

magnas

Companies today have rich information and succeed in managing and using it well.

Companies today have rich information and succeed in managing and using it well.

Companies today have rich information and succeed in managing and using it well.
A) True
B) False

a8oobra   79   3 Replies

magnas

Tickers are online ads that pop up between changes on a Web site.

Tickers are online ads that pop up between changes on a Web site.

Tickers are online ads that pop up between changes on a Web site.
A) True
B) False

a8oobra   111   3 Replies

magnas

Almost 75 percent of U.S. households with Internet access now go online through high-speed broadband

Almost 75 percent of U.S. households with Internet access now go online through high-speed broadband

Almost 75 percent of U.S. households with Internet access now go online through high-speed broadband connections.
A) True
B) False

a8oobra   160   3 Replies

magnas

A company's information may prove to be its chief competitive advantage.

A company's information may prove to be its chief competitive advantage.

A company's information may prove to be its chief competitive advantage.
A) True
B) False

a8oobra   146   3 Replies

magnas

Fixed costs are also known as overhead costs that do not vary with production levels.

Fixed costs are also known as overhead costs that do not vary with production levels.

Fixed costs are also known as overhead costs that do not vary with production levels.
A) True
B) False

a8oobra   198   3 Replies

magnas

In the mid-1980s, Coca-Cola's failure was attributed to the company's failure to develop the researc

In the mid-1980s, Coca-Cola's failure was attributed to the company's failure to develop the researc

In the mid-1980s, Coca-Cola's failure was attributed to the company's failure to develop the research plan.
A) True
B) False

a8oobra   154   3 Replies

magnas

Often the best pricing strategy is to charge the lowest price and not worry about differentiating th

Often the best pricing strategy is to charge the lowest price and not worry about differentiating th

Often the best pricing strategy is to charge the lowest price and not worry about differentiating the marketing offer to make it worth a higher price.
A) True
B) False

a8oobra   275   3 Replies

magnas

E-Bay is an example of a portal.

E-Bay is an example of a portal.

e-Bay is an example of a portal.
A) True
B) False

a8oobra   56   3 Replies

magnas

Target costing is pricing that starts with an ideal selling price, then targets costs that will ensu

Target costing is pricing that starts with an ideal selling price, then targets costs that will ensu

Target costing is pricing that starts with an ideal selling price, then targets costs that will ensure that the price is met.
A) True
B) False

a8oobra   135   3 Replies

magnas

Spam is ruining the rich potential of e-mail for companies that want to use it as a legitimate marke

Spam is ruining the rich potential of e-mail for companies that want to use it as a legitimate marke

Spam is ruining the rich potential of e-mail for companies that want to use it as a legitimate marketing tool.
A) True
B) False

a8oobra   93   3 Replies

magnas

The objective of causal research is to test hypotheses about cause-and-effect relationships.

The objective of causal research is to test hypotheses about cause-and-effect relationships.

The objective of causal research is to test hypotheses about cause-and-effect relationships.
A) True
B) False

a8oobra   116   3 Replies

magnas

The objective of descriptive research is to gather preliminary information that will help define the

The objective of descriptive research is to gather preliminary information that will help define the

The objective of descriptive research is to gather preliminary information that will help define the problem and suggest hypotheses.
A) True
B) False

a8oobra   139   3 Replies

magnas

Segmentation is the gap between those who have access to the latest Internet and information technol

Segmentation is the gap between those who have access to the latest Internet and information technol

Segmentation is the gap between those who have access to the latest Internet and information technologies and those who don't.
A) True
B) False

a8oobra   90   3 Replies

magnas

Internal factors affecting pricing include general marketing objectives, such as survival, current p

Internal factors affecting pricing include general marketing objectives, such as survival, current p

Internal factors affecting pricing include general marketing objectives, such as survival, current profit maximization, market share leadership, and product quality leadership.
A) True
B) False

a8oobra   126   3 Replies

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