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fj97 fj97
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6 years ago
Ray Kroc, the man credited with establishing McDonalds, used to rent out private airplanes to fly over prospective areas to decide on where to build his next restaurant. He looked at things like urban sprawl, churches, highways, etc.
 
  1) How did Ray Kroc's strategy align with site selection strategies today?
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6 years ago
Ray Kroc made use of seeing growth in areas by viewing the urban sprawl from above. He took note of demand generators like churches, schools, and housing. Today, area growth, demand generators, and the trade area remain primary concerns when selecting a restaurant. Ray Kroc coupled this plane strategy by comparing his notes with low rent areas in order to ensure the success of his restaurants.
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