The use of brochures, billboards and exterior signage are examples of a hotel's
A) publicity efforts.
B) promotion efforts.
C) advertising efforts.
D) public relations efforts.
Which marketing activity can often be used to counter negative publicity?
A) Sales
B) Promotion
C) Advertising
D) Public relations
Lawrence, a sales manager, has been assigned by his DOSM to work the SMERF market. As a result, Lawrence will primarily be working with
A) travel agents.
B) group markets.
C) corporate clients.
D) long-term stay guests.
A travel agency that interacts with its customers only, or primarily, via the Internet is known in the lodging industry as
A) an ITA.
B) an OTA.
C) a travel wholesaler.
D) a transparent agency,
Which market segment is made up of business travelers?
A) Leisure
B) SMERF
C) Corporate
D) Long-term stay
Which symbol is utilized by AAA when it issues hotel ratings?
A) Stars
B) Metals
C) Diamonds
D) Pineapples
How are CVBs funded?
A) State sales taxes
B) Hotel occupancy taxes
C) Hotel membership fees
D) Chamber of Commerce grants
What is the primary goal of a local chamber of commerce?
A) Influence business tax policy.
B) Advance business interests in the community.
C) Supplement hotel marketing efforts in the community.
D) Advance the level of tourism-related marketing efforts in the community.
The act of reserving a hotel's ballroom for a guest's 50th anniversary party is an example of hotel
A) sales.
B) marketing.
C) advertising.
D) public relations.
Servicing consumer demand and booking clients are activities directly related to hotel
A) sales.
B) marketing.
C) promotions.
D) advertising.
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