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S_leve3 S_leve3
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Posts: 3311
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9 years ago
Mark feels that Shell delivers on its promises to supply the best gasoline possible to the public. His experiences with Shell have always been good resulting in positive brand contact. Mark is most likely experiencing ________.
A) brand alliance
B) brand essence
C) brand harmonization
D) brand parity
E) brand bonding
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milestone23milestone23
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9 years ago
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