When purchasing manufacturing equipment from General Electric, Chrysler would be classified as:

When purchasing manufacturing equipment from General Electric, Chrysler would be classified as:
 A) a user.
  B) an original equipment manufacturer (OEM).
  C) an institutional buyer.
  D) a dealer.
  E) a distributor.

Question 2

Which of the following statements are true regarding diary panels?
 a. They can be recorded online
 b. They use representative groups of individuals or households
 c. They require panel members to track purchases made or products consumed
 d. They are an important source of information about products purchased by households
 e. All of the above

Question 3

Which of the following types of sales resistance is most common but usually not the most important issue?
 a. Quality concerns
  b. Price concerns
  c. Trust concerns
  d. Performance concerns
  e. Delivery concerns

Question 4

When purchasing microprocessors from Intel Corporation to be incorporated into Dell's line of personal computers, IBM would be classified as:
 A) a user.
  B) an original equipment manufacturer (OEM).
  C) an institutional buyer.
  D) a dealer.
  E) a distributor.

Question 5

Knowing how much product has been shipped to wholesalers and retailers provides a timely understanding of how a firm's product is doing with consumers.
 
 Indicate whether the statement is true or false

Question 6

Mike is a sales rep for an industrial equipment company. Mike can expect sales resistance when ____.
 a. the buyer wants to avoid the sales interview
  b. the prospect lacks information.
  c. the buyer simply resists change
  d. the he has failed to prospect properly.
  e. All of the above are correct.

Question 7

As an industrial customer, Ford Motor Company would be classified as:
 A) a user.
  B) an original equipment manufacturer (OEM).
  C) a user in purchasing some products, an OEM in purchasing other products.
  D) a producer of facilitating goods.