The dimensions used in the General Electric model are analogous to elements used in
a. SWOT analysis.
b. Porter's strategy.
c. the BCG matrix.
d. Ansoff's product-market growth matrix.
Question 2Multivariate dependence techniques are variants of the general linear model (GLM).
Indicate whether the statement is true or false
Question 3Which type of research is being conducted when a researcher conducts an experiment to answer the question, Will consumers purchase more of our brand if we change the package design?
a. causal research
b. exploratory research
c. pilot study research
d. descriptive research
Question 4The General Electric model uses the external element of _________ and the internal element of __________.
a. market risk, business flexibility
b. market flexibility, business risk
c. market strength, business attractiveness
d. market attractiveness, business strength
Question 5Interval and ratio scales are referred to as nonmetric scales.
Indicate whether the statement is true or false
Question 6Which process seeks to diagnose reasons for market outcomes and focuses specifically on the beliefs and feelings consumers have about and toward competing products?
a. causal research
b. diagnostic analysis
c. concomitant research
d. test-market
Question 7Aliya is the marketing manager at JumpyInk. The strategic tool JumpyInk uses forces her to make judgments about the company's performance based on market attractiveness and business strength. Which tool does Aliya use?
a. Ansoff's product-market growth matrix
b. BCG matrix
c. General Electric model
d. Porter strategies
Quick Reply
