An Internet user sets up his computer so that it will send him regular news about his favorite professional football team. What application is in use?
a. push technology
b. pull technology
c. smart agent software
d. RFID
Question 2Low prices and low margins necessitate the hassle of having to deal in large volume.
a. True
b. False
Indicate whether the statement is true or false
Question 3A multiple regression containing the independent variable, moderator, and interaction term could present problems with multicollinearity.
Indicate whether the statement is true or false
Question 4Amazon.com recommends books for purchase when a customer who has ordered books from Amazon previously returns to the site. This is an example of ____.
a. push technology
b. electronic data interchange
c. pull technology
d. a URL
Question 5To increase profitability, we have to increase sales volume or raise prices.
a. True
b. False
Indicate whether the statement is true or false
Question 6In hierarchical regression, the third model typically includes only control variables as predictors of the dependent variable.
Indicate whether the statement is true or false
Question 7Melanie is using the Internet to gather information designed to detect changes in her company's external operating environment. What is Melanie performing?
a. environmental scanning
b. behavioral tracking
c. search engine marketing
d. electronic data interchange
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