The term market sounds like it involves selling simple, tangible goods, but as you know, hardly anything can be marketed.
a. True
b. False
Indicate whether the statement is true or false
Question 2Most companies would agree that taking in profits is much more important than keeping customers happy.
a. True
b. False
Indicate whether the statement is true or false
Question 3In an exchange, the customer wants something from the company but the company wants nothing from the customer.
a. True
b. False
Indicate whether the statement is true or false
Question 4Marketers try to figure out what customers want and then they try to figure out how to provide it and make money doing so.
a. True
b. False
Indicate whether the statement is true or false
Question 5John just purchased a new Honda Civic from the local Honda dealership. Even though John was happy and Honda made a profit, this was not a symbiotic relationship.
a. True
b. False
Indicate whether the statement is true or false
Question 6Customers typically do not mind paying for purchases if they really want what they are purchasing.
a. True
b. False
Indicate whether the statement is true or false
Question 7Marketing is defined as an exchange between a firm and its customers.
a. True
b. False
Indicate whether the statement is true or false
Question 8If you ask the average person, What is marketing? you might hear something like, Marketers make people buy stuff they don't need and can't afford..
a. True
b. False
Indicate whether the statement is true or false
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