On most projects, frequencies should initially be run on all variables to help identify blunders.
a. True
b. False
Indicate whether the statement is true or false
Question 2Why is search marketing so important to advertisers?
a. Advertisers know that if they don't appear on the front page of search results, their competitors will.
b. It is cheaper than any other form of advertising.
c. It allows them to connect with consumers right when the consumers are interested in a purchase.
d. All of these are correct.
Question 3Clarence notices the Blue Angel seal on a box of laundry detergent. The Blue Angel seal ____.
a. means the product is made in the United States
b. means the product is endorsed by the Chamber of Commerce
c. represents a promise to consumers that a product carrying an environmental claim is in fact legitimate
d. is a sign of approval from the NAD
e. represents a promise that the company is an equal opportunity employer
Question 4The codebook is essentially a map to help the researcher navigate from data collection to data editing.
a. True
b. False
Indicate whether the statement is true or false
Question 5Facebook offers ad formats by objective while Google offers a variety of image formats.
a. True
b. False
Indicate whether the statement is true or false
Question 6Research has found that over 40 percent of juice containers, milk cartons, and other dairy products contain a smaller amount of product (from 1 to 6 percent less) than the package labels promise. These are examples of ____.
a. mis-labeling
b. short filling
c. deceptive advertising
d. covert marketing practices
e. packaging fraud
Question 7Optical scanning uses scanner technology to read responses on paper surveys and then stores these responses in a data file.
a. True
b. False
Indicate whether the statement is true or false
Question 8The fact that most businesses use Facebook can be a valid reason to choose Facebook as an advertising platform.
a. True
b. False
Indicate whether the statement is true or false
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