Which of the following questions do you think would be the easiest to code?
a. What are the three characteristics that you find most pleasing when using product X?
b. Have you ever used product X? ____ Yes ____ No
c. What religious denomination do you consider yourself?
d. Please specify the type of television set in your home?
e. How do you feel about commercials on children's TV shows?
Question 2________ is the set of techniques designed to make web pages rank highly on search engine result pages.
a. SAS
b. SEO
c. SEM
d. PPC
Question 3The ____ is the U.S. government agency that has primary responsibility for regulating advertising at the federal level.
a. Food and Drug Administration (FDA)
b. National Advertising Review Board (NARB)
c. Better Business Bureau (BBB)
d. National Advertising Division (NAD)
e. Federal Trade Commission (FTC)
Question 4Which of the following is NOT a recommended coding convention?
a. Use as many columns as necessary for the field
b. Locate only one character in each column
c. Use alphabetic codes if possible
d. Use consistent codes for similar types of responses
e. Code in an identification number for each questionnaire
Question 5A search engine determines rank on its results pages by:
a. a vote of its users.
b. proprietary algorithms.
c. open source algorithms.
d. counting the number of times the search terms appear on each page.
Question 6Regulators have been most active in the area of ____.
a. advertising
b. personal selling
c. sales promotion
d. packaging
e. publicity
Question 7The following categories of ages are ____ and ____, but not ____: 18-24/25-34/35-44/45-54/55 and over
a. closed-ended, exhaustive, mutually exhaustive
b. open-ended, mutually exclusive, exhaustive
c. closed-ended, mutually exclusive, exhaustive
d. exhaustive, mutually exclusive, open-ended
e. None of these are correct.
Question 8Internet users frequently use search engines to:
a. find their way around the web.
b. compare prices on products.
c. get specific content they want.
d. avoid seeing commercials.
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