All marketers can find a single communications channels that fulfills their lead generation needs.
Indicate whether the statement is true or false
Question 2Interstitials are ads that appear in a separate window that materializes on the screen seemingly out of nowhere while a selected Web page is loading.
Indicate whether the statement is true or false
Question 3John was stopped at the local shopping centers and asked if he would be willing to participate in a research study. Because John was alone and mainly doing window-shopping, he agreed to participate. John was taken to a room and shown four new advertisements and asked various questions related to the ads. This type of technique is called?
a. Person-on-the-street interview
b. Mall-intercept interview
c. Drop-off survey
d. Ad recall interview
e. None of these are correct.
Question 4The only way to generate sales leads online is to advertise.
Indicate whether the statement is true or false
Question 5Pop-ups are ads that appear between (rather than within a page) two content Web pages.
Indicate whether the statement is true or false
Question 6Which of the following is problematic when conducting telephone interviews in the U.S.?
a. Caller ID
b. Answering machines/Voicemail
c. Do not call list
d. Unlisted numbers
e. All of these are problematic.
Question 7The B2B buy cycle has noticeable similarities to the consumer decision process.
Indicate whether the statement is true or false
Question 8DoubleClick Inc is perhaps the most prominent Internet ad-server company.
Indicate whether the statement is true or false
Question 9Which of the following questionnaire administration methods is the LEAST expensive?
a. Personal interviews
b. Email/Web-based surveys
c. Mail surveys
d. Depth interview
e. Telephone surveys
Question 10B2C marketers never use the sales lead and management process.
Indicate whether the statement is true or false
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