Which is the best example of noise that originates with the receiver in the communication process? ...

Which is the best example of noise that originates with the receiver in the communication process?
 A) Sarah drives through a tunnel, and her radio signals become very weak.
  B) Maria has been studying English for two years and does not understand the symbolism being used in a commercial.
  C) Kevin simply tunes out pop-up ads on the Internet so that they don't even enter his awareness.
  D) Because of poor printing, Claire cannot read an advertisement in her local newspaper.
  E) A mother fails to hear a new commercial for diapers because her new baby is crying.

Question 2

A direct marketing campaign can serve many purposes. One of them, though not the most common, is to engage customers and foster brand loyalty.
 
 Indicate whether the statement is true or false

Question 3

When buying materials, the purchasing agent for Alco Pillow Manufacturing Company considers a variety of factors. Which one of the following is least likely to concern this buyer?
 A) Does the quality of the goods meet company specifications?
  B) Does the supplier consistently deliver on time?
  C) Does the supplier also sell to my competitors?
  D) Does the supplier offer the services required?
  E) Does the price meet company budget requirements?

Question 4

Sonya is watching the six o'clock news as she prepares dinner. As commercial breaks come on, Sonya's dinner preparation would be considered __ in the communication process.
 A) field of experience.
  B) feedback.
  C) noise.
  D) decoding blocker.
  E) interference.

Question 5

The most common use of direct marketing is as a tool to close the sale with a customer.
 
 Indicate whether the statement is true or false

Question 6

Which of the following is true with respect to buyers in business markets?
 A) Business buyers always act rationally when making purchases for their company.
  B) Business customers tend to be less informed about the products they purchase than consumer buyers.
  C) Business customers demand detailed information about a product's functional features and technical specifications.
  D) Business customers are no different than buyers in consumer markets.
  E) Business customers tend to buy products from their friends and contacts with business suppliers.

Question 7

During a one-minute television ad for Nike, the National Weather Service interrupts to announce a flash flood warning for surrounding counties. Such an occurrence is an example of ____ in the communication process.
 A) encoding
  B) bad luck
  C) noise
  D) deflected transmission
  E) poor implementation