Media decisions are critically important for two reasons. One of these reasons is that:

Media decisions are critically important for two reasons. One of these reasons is that:
 a. advertisers need to develop creative messages for their target audiences.
  b. advertisers need media to reach audiences that are likely in need of the information.
  c. ad messages should sound credible to the audience.
  d. they directly empower consumers.

Question 2

The calls for restrictions on advertising to children over the years have been based on a number of concerns, one of which is the promotion of superficial material things as necessary and valuable.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

The term _____________ was created to designate the service production system.
 Fill in the blank(s) with correct word

Question 4

Which of the following is true of the media environment today?
 a. It is settled into a predictable structure.
  b. Traditional media no longer commands the majority of ad dollars.
  c. Digital media must synergize with traditional media to work effectively.
  d. Traditional media companies must avoid getting into new media.

Question 5

It is almost impossible to legislate against emotional appeals in ads, since even if they seem exaggerated or inaccurate, they are unquantifiable so there is no way to prove this.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

In the services marketing mix framework, the three new Ps are ___________, ______________, and _____________.
 Fill in the blank(s) with correct word