The objective to study consumer reactions to cartoon characters in advertising is insufficient for all of the following reasons except
a. it does not indicate what type of market will be studied
b. it does not indicate what is to be measured
c. it does not indicate the cost of the study
d. it does not indicate how the information will be used
Question 2A question covering several issues at once is referred to as a double-barreled question.
Indicate whether the statement is true or false
Question 3A _____ includes all persons, both related and unrelated, who occupy a housing unit.
a. household
b. family
c. unit of survival
d. focus group
Question 4The first step in the scientific method is to formulate concepts and propositions.
Indicate whether the statement is true or false
Question 5_______________ research is often needed to facilitate the development of the statement of problems and opportunities.
a. Conclusive c. Pseudo-
b. Exploratory d. Causal
Question 6A counterbiasing technique is used with the expectation that two alternative phrasings of the same question will yield a more accurate total response than will a single phrasing.
Indicate whether the statement is true or false
Question 7Age distribution and _____ correlate heavily with the level of development of the market.
a. life expectancy
b. gender
c. nationality
d. lifestyle
Question 8The scientific method is a set of prescribed procedures for establishing and connecting theoretical statements about events, for analyzing empirical evidence, and for predicting events yet unknown.
Indicate whether the statement is true or false
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