Pricing laws influence retailers in determining what price they should pay for a product.
Indicate whether the statement is true or false
Question 2Behavioral data generally is more beneficial to marketers than demographic data.
Indicate whether the statement is true or false
Question 3When a retailer increases the number of customers coming into its store by advertising a widely known and frequently purchased product below cost, it is following a _____ strategy.
a. promotional pricing
b. unit pricing
c. loss-leader pricing
d. leader pricing
e. below-market pricing
Question 4The two primary objectives to consider when planning a new store are the image it projects and the conversion rate generated by its sales force.
Indicate whether the statement is true or false
Question 5Retailers should remember that Baby Busters:
a. have an annual spending power of over 800 billion.
b. generally have similar buying behavior as boomers.
c. feel alienated and angry at the baby boomers' culture and lifestyle which they believe has placed the economy in such poor shape.
d. have buying behavior patterns that make it easy for retailers to reach them.
e. usually behave as the boomers did 20 years ago.
Question 6Most federal laws affecting retailing seek to promote competition..
Indicate whether the statement is true or false
Question 7Prominent web site metrics such as unique visitors and demographics tend to be consistent across the hierarchical classification of media entities.
Indicate whether the statement is true or false
Question 8A retailer wants to increase the number of customers coming into its store. Which of the following pricing strategies has the greatest potential for success?
a. Promotional pricing
b. Bundle pricing
c. Price flexibility
d. Odd pricing
e. Leader pricing
Question 9Setting and presentation are now critical factors in serving the customer.
Indicate whether the statement is true or false
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