Inland water carriers typically transport finished or semifinished products because of the lengthy in-transit time.
a. True
b. False
Indicate whether the statement is true or false
Question 2Customer involvement in providing services is __________ in shoe shines and __________ for haircuts.
a. low; high
b. high; low
c. about the same
d. high; high
e. low; low
Question 3By using the Hindi language, an international market can successfully communicate to the masses in India.
Indicate whether the statement is true or false
Question 4Rene wants to purchase a laptop. She compares the laptops of Finneco and Twissare, two of the leading laptop brands in the market, to decide which of the two brands would suit her requirements perfectly. She finds that both the laptop brands tie on the most important feature processing speed. She then moves on to compare the next feature graphics and selects Finneco because it is ranked higher. This scenario exemplifies the use of the _____ by Rene to make the selection.
A) subjunctive model
B) evolutionary model
C) brute-force model
D) incremental model
E) lexicographic model
Question 5Air freight has a high variable-cost-to-fixed-cost ratio because of the high costs of operating a flight.
a. True
b. False
Indicate whether the statement is true or false
Question 6Although standardization of services may be difficult to achieve, firms can attempt to:
a. Achieve standardization through training of employees.
b. Provide high levels of consistency.
c. Rationalize why standardization is not achieved.
d. Develop more franchises in order to achieve standardization.
e. Ignore the impact of lack of standardization of service on customers.
Question 7In some countries, and advantage of media is that they cluster ads and separate them from editorial content.
Indicate whether the statement is true or false
Question 8With the _____, consumers order the attributes in terms of importance and compare the options one attribute at a time, starting with the most important attribute.
A) subjunctive model
B) spiral model
C) exploratory model
D) evolutionary model
E) lexicographic model
Question 9Shipping a high-priced component via air is never a cost-effective option.
a. True
b. False
Indicate whether the statement is true or false
Question 10The problem of standardizing services is affected mostly by:
a. The high costs involved.
b. The diversity of services.
c. The high degree of labor intensity.
d. The perishability of services.
e. Customer input.
Question 11Publishers accepting more advertisements than they can print is an example of the challenge of media availability.
Indicate whether the statement is true or false
Question 12The _____ is a compensatory model in which brands are compared by attribute, two brands at a time.
A) dual attribute model
B) additive difference model
C) value-based model
D) consumer-specific model
E) elimination-by-aspects model
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