Use the ________ to organize a message if you believe your audience will be receptive to what you have to say.
A) direct approach
B) indirect approach
C) dialectical structure
D) persuasive pattern
E) divergent model
Ques. 2When you want to confirm, illuminate, or expand on the supporting points in a business message, use ________ if you believe that dramatic tension will stimulate your audience's interest.
A) facts and figures
B) narration or storytelling
C) references to authority figures
D) examples and quotations
E) detailed description
Ques. 3The scope of a business message pertains to
A) a specific statement about the overall subject of the message.
B) the range of information you present to support your main idea.
C) the efforts you expend when you proofread the message.
D) the act of conveying the message through more than one informational cue.
E) thematic elements and metaphors in business messages.
Ques. 4Briefly describe at least three factors to consider when choosing media for business messages.
What will be an ideal response?
Ques. 5In general, audiences are likely to
A) ignore poor organization if the message is important.
B) draw inaccurate conclusions from poorly organized messages.
C) fully understand most messages, even those that are poorly organized.
D) feel more comfortable with free-flowing, disorganized messages than rigidly structured ones.
E) use a poorly organized message to open a line of discussion.
Ques. 6The ________ of a message is its overall subject, while the ________ is a specific statement about that overall subject.
A) medium; theme
B) topic; main idea
C) scope; purpose
D) focal point; rationale
E) purpose; intent
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