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colleen colleen
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Posts: 17076
13 years ago
In general, people try to avoid losses when making a decision. Explain why this cognitive bias may affect a person’s decision about accepting or rejecting various aspects of medical treatment.
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Valued Member
13 years ago
Avoiding loss refers to the tendency to respond more cautiously when a choice is framed in terms of the risk of losing something compared to when the same choice is framed in terms of the chance to win or gain.
Medical treatment decisions are commonly presented to us in terms of their potential risks.
For example, literature distributed with prescription medications describes the probabilities of various negative side effects.
These descriptions are stated as possible risks rather than possible gains.  For example, 3 of 100 people will get an ulcer rather than 97 of 100 people will not get an ulcer.
Similar probabilities of successful treatment are usually not presented.
People tend to be biased against such statements and may reject the medication.
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