Top Posters
Since Sunday
I
3
p
2
w
2
y
2
J
2
Q
2
r
2
o
2
e
2
j
2
d
2
T
2
Home Q & A Board Other Fields Homework Help Business
New Topic  
Statingu Statingu
wrote...
Go to Answer
Posts: 2996
Rep: 1 0
9 years ago
In high-technology companies, there is an inordinate focus on the technology and product features rather than the customer and the benefits sought because:
A) they believe that customers are not aware of the technological innovations that they are capable of.
B) products sell better with focus on technology than with focus on customers.
C) high-technology companies are usually founded and run by engineers.
D) these companies invest huge amounts in innovation and have the ability to create entire product classes.
Textbook 
Marketing Management

Marketing Management


Edition: 4th
Authors:
Read 310 times
3 Replies
Replies
Answer verified by a subject expert
Russo88Russo88
wrote...
#1
Top Poster
Posts: 2997
Rep: 38 0
9 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1
Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫

Related Topics

Statingu Author
wrote...
#2
9 years ago
That makes a lot sense now. Thanks again.
wrote...
#3
9 years ago
I welcome any best answer votes! Happy to be part of this community.
Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1611 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Related Images
  
 1227
  
 567
  
 429
Your Opinion
Do you believe in global warming?
Votes: 488
Previous poll results: Where do you get your textbooks?