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a8oobra a8oobra
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Posts: 3806
8 years ago
When Sony and its dealers give buyers a warranty on parts and workmanship, instruction on how to use the camcorder, quick repair services when needed, and a toll-free number to call if they have problems or questions, Sony is building a(n) _____ by offering additional consumer services and benefits.
A) "core benefit"
B) "image"
C) "actual product"
D) "augmented product"
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
Read 135 times
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magnasmagnas
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8 years ago
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