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nailat nailat
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7 years ago
According to Ted Levitt, author of The Marketing Imagination, people buy the:
A) expectations of the benefits you promised
B) specific product you offered
C) promise of a long-term relationship
D) products that offer a "no hassle" guarantee
E) image of the product
Textbook 
Selling Today: Creating Customer Value

Selling Today: Creating Customer Value


Edition: 13th
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NicroNicro
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7 years ago
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nailat Author
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#2
7 years ago
Awesome! Thanks
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