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goji.go goji.go
wrote...
Posts: 5977
11 years ago
What is the type of market segmentation based on lifestyles called? Provide an example of a retailer who would segment the market based on lifestyles.
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Diesel

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bbb
wrote...
11 years ago
Market segmentation based on lifestyles, personality traits, motives, and values is called psychographic segmentation. Whole Foods Market and Trader Joe's focus on consumers interested in healthier, organic foods.
goji.go Author
wrote...
11 years ago
Thanks Smiling Face with Open Mouth
Diesel
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