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prodeco prodeco
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7 years ago
Management at Spa World is having trouble understanding the concept of meeting underlying customer needs instead of simply selling the products it makes. Doing this effectively requires marketers to think about possibilities that are outside of the customers' current experiences. To illustrate the idea, Stephanie explains that years ago the earliest camera manufacturers typically failed to predict that camera customers would do what?
A) balance quality and price before making purchasing decisions
B) be interested in recording sound as well as images
C) trust recommendations from friends more than advertisements
D) prefer to try out new products before they buy them
E) seek volume discounts when making large orders
Textbook 
Business: A Practical Introduction

Business: A Practical Introduction


Edition: 1st
Authors:
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podrapodra
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7 years ago
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prodeco Author
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#2
7 years ago
A+ for the explanation
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