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prodeco prodeco
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6 years ago
Which of the following, if true, weakens the argument for intensive distribution?
A) Competitors follow an intensive distribution strategy.
B) The company follows a penetration pricing policy to increase its market share.
C) Market research indicates that customers prefer convenience and easy access to products while shopping.
D) The company's attempts at direct channel distribution were not successful in the past.
E) The company plans to market the shoes as a high-end luxury brand.
Textbook 
Business: A Practical Introduction

Business: A Practical Introduction


Edition: 1st
Authors:
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podrapodra
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6 years ago
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prodeco Author
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6 years ago
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You make an excellent tutor!
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